Connect platform actions to real enquiries
Define an enquiry and qualification process, then reconcile calls, WhatsApp conversations and form submissions with an enquiry log before evaluating commercial return.
Why this matters
The reports contain calls placed, clicks and landing-page views, but no verified qualified leads, quotes, orders or revenue. Demand generation is the confirmed business goal.
Give each platform a clear role
Use Facebook paid distribution and community content as the initial direction; use Instagram education and useful content as the initial direction. Adapt the opening, format and CTA for each platform.
Why this matters
Facebook visibility is strongly paid, while Instagram delivered more organic views and stronger net follower growth in this reporting period. A single execution on both platforms hides those differences.
Test practical product education on Instagram
Prepare a small educational carousel test using only verified sand and gravel applications, with one useful question and one approved enquiry route.
Why this matters
The period's washed sand post generated interaction, while sales-led delivery content did not. The available sample is small enough that this needs to remain an experiment.
Broaden the content sample
Draft separate people, real operations and project-content tests, including a short vertical video. Secure real assets and permission before scheduling.
Why this matters
The period has no new Reels, Stories, job-site, standalone people or behind-the-scenes posts. Current results cannot establish whether these formats work.
Retest questions and community themes
Create a practical question-led Instagram test and an authentic local/community Facebook test. Treat historical examples as hypotheses, not guarantees of organic performance.
Why this matters
Older question posts generated comments and saves, while the back-to-school post was the only current Facebook page post with interactions. Historical paid support and crosspost scopes prevent a like-for-like organic conclusion.
Confirm service areas before local campaigns
Create a verified location and service-area register, then draft location-based demand tests with approved products, fulfilment details and contact routes.
Why this matters
Ad views by parish show where delivery occurred, not where the business serves customers or where qualified demand is strongest.
Prepare a measured WhatsApp enquiry test
After contact ownership and enquiry logging are confirmed, prepare a click-to-chat test that records conversations, qualified enquiries and subsequent quotes separately.
Why this matters
WhatsApp appeared in traffic-ad placements, and the brief identifies WhatsApp conversations as a business action to measure. Placement views alone do not demonstrate a preference for ordering by WhatsApp.
Preserve the reason, change and outcome
For each approved experiment or campaign, retain its evidence, objective, creative, audience, cost, results, learning and next action. Record decisions and outcome reviews without overwriting earlier reports.
Why this matters
The user wants the hub to become a growing decision system. Historical metric windows differ, and two supplied reports repeat the same current period.
Decision history
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No decisions recorded yet
Every recommendation begins as Proposed. Review one to assign an owner, update its status and retain the outcome.