INTELLIGENCE COMMAND CENTRE / BASELINE 01

Content intelligence

Turn published content into evidence for the next creative decision.

6 Sept 2026 – 5 Oct 2026vs 7 Aug – 5 Sep · Pacific Time

Reporting dates

Shared report baseline. Draft edits stay in this browser and are not shared with other visitors. Export a snapshot to retain them.

The strongest current organic signals

Product education on Instagram

Washed sand earned six interactions on 131 reach. Steady supply led organic Instagram views at 324. These are small examples, not a fixed performance benchmark.

Confirmed period finding

Formats and themes still untested

No new Reels or Stories were published, and no dedicated project, people or behind-the-scenes posts were tested this period.

Content experiment matrix

6 Sep – 5 Oct 2026 · published evidence and open opportunities

Choose a theme and platform to inspect its evidence and filter the post records.
Content theme	Facebook	Instagram
Product education
Community
Operations
People
Safety
Project
Promotional
Behind the scenes

Shared crosspost results remain shared. Static means a source-labelled photo; Facebook “Multi-media” is kept separate from Instagram carousel.

Published content records

Inspect each post’s distribution and scope before comparing results.

14 records shown

Content / date	Platform / format	Distribution	Views	Interactions	Saves
11 Sept 2026 · Product education	InstagramPhoto	Boosted	92,657	23	3
7 Sept 2026 · Promotional supply	InstagramPhoto	Organic post	324	6	1
7 Sept 2026 · Community	FacebookPhoto · shared crosspost	Organic page post	278	5	Not available
7 Sept 2026 · Community	InstagramPhoto · shared crosspost	Shared crosspost	278	5	0
16 Sept 2026 · Product education	InstagramPhoto	Organic post	195	6	0
21 Sept 2026 · Promotional supply	InstagramPhoto	Organic post	189	0	0
2 Oct 2026 · Safety and preparedness	InstagramCarousel	Organic post	177	3	0
28 Sept 2026 · Promotional supply	InstagramPhoto	Organic post	113	3	1
7 Sept 2026 · Promotional supply	FacebookPhoto	Organic page post	106	0	Not available
11 Sept 2026 · Product education	FacebookPhoto	Organic page post	62	0	Not available
16 Sept 2026 · Product education	FacebookPhoto	Organic page post	43	0	Not available
21 Sept 2026 · Promotional supply	FacebookPhoto	Organic page post	30	0	Not available
28 Sept 2026 · Promotional supply	FacebookPhoto	Organic page post	25	0	Not available
2 Oct 2026 · Safety and preparedness	FacebookMulti-media	Organic page post	16	0	Not available

Crosspost figures can appear in both platform tables. They are not summed. Historical records show selected top posts, not a complete content archive.

What we have learned

Retained findings, limits and next actions.

Paid visibility and organic health diverge

Review paid distribution and organic response separately. Headline growth alone cannot describe channel health.

The comparison base was unusually low and the content mix was narrow.

Questions have historical engagement evidence

Question-led content deserves a current test, with paid and organic support explicitly recorded.

All three posts were boosted. Organic response, historic spend and comparable current delivery are unavailable.

People and community content merit new tests

Test authentic people and local stories without presenting the historical data as proof of a permanent organic winner.

Crosspost figures combine platforms. Historical hiring reach/views relationships need confirmation; do not calculate engagement rates from them.

A historical Reel produced platform clicks

Real operations video is a reasonable experiment, with organic and paid delivery evaluated separately.

Clicks are not enquiries; the record is crossposted and paid-supported. No new Reels were published in the current period.