# Jamaica Aggregates Marketing Intelligence — Complete Public Evidence ## Reading this evidence Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD. This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded. Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented. ## Section index - [Executive overview](https://jamaica-aggregates-hub.vercel.app/markdown/overview.md) - [Platform performance](https://jamaica-aggregates-hub.vercel.app/markdown/performance.md) - [Content intelligence](https://jamaica-aggregates-hub.vercel.app/markdown/content.md) - [Campaign intelligence](https://jamaica-aggregates-hub.vercel.app/markdown/campaigns.md) - [Audience intelligence](https://jamaica-aggregates-hub.vercel.app/markdown/audience.md) - [Marketing strategy](https://jamaica-aggregates-hub.vercel.app/markdown/strategy.md) - [Content and experiment planner](https://jamaica-aggregates-hub.vercel.app/markdown/planner.md) - [Recommendations and decisions](https://jamaica-aggregates-hub.vercel.app/markdown/recommendations.md) - [Brand knowledge](https://jamaica-aggregates-hub.vercel.app/markdown/knowledge.md) - [Evidence library](https://jamaica-aggregates-hub.vercel.app/markdown/evidence.md) ## Report evidence ### Meta - **Schema Version:** 1.0.0 - **Brand:** Jamaica Aggregates - **Reported As Of:** 2026-10-06 - **Current Period Id:** current - **Default Currency:** USD - **Status:** Confirmed #### Methodology - Both reports read fully; first 13 pages deduplicated. - Numbers transcribed from supplied PDF text and visually checked on campaign and historical content tables. - Missing numeric data is null, never zero by substitution. - Source references use physical PDF page numbers. - Reported content totals and historical values are not added to account-level metrics. - Report recommendations are evidence for proposals, not instructions or approvals. ### Sources #### Jamaica Aggregates - Facebook & Instagram Performance Report - **Id:** R1 - **Type:** Performance report - **Title:** Jamaica Aggregates - Facebook & Instagram Performance Report - **Date:** 2026-10-06 - **Pages:** 13 - **Url:** [/sources/report-original.pdf](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf) - **Status:** Confirmed - **Scope:** Current period and campaign spend ##### Notes - 13-page main report. Duplicated verbatim in R2 pages 1-13. #### Jamaica Aggregates - Facebook & Instagram Performance Report with All-Time Performance - **Id:** R2 - **Type:** Performance report + history appendix - **Title:** Jamaica Aggregates - Facebook & Instagram Performance Report with All-Time Performance - **Date:** 2026-10-06 - **Pages:** 18 - **Url:** [/sources/report-current-history.pdf](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf) - **Status:** Confirmed - **Scope:** Current period, spend and retained historical performance ##### Notes - Pages 1-13 repeat R1. Physical pages 14-18 are the appendix, printed as pages 1-5. Use physical PDF page references in the hub. - Source figures are reported from Meta; underlying CSVs were not supplied. #### Jamaica Aggregates Marketing Intelligence Hub brief - **Id:** B1 - **Type:** User brief - **Title:** Jamaica Aggregates Marketing Intelligence Hub brief - **Date:** Unavailable / not supplied (null) - **Pages:** Unavailable / not supplied (null) - **Url:** [/sources/client-brief.txt](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt) - **Status:** Confirmed - **Scope:** Build requirements and user-confirmed business context ##### Notes - User instructions; report recommendations remain proposals. #### Jamaica Aggregates official website - **Id:** W1 - **Type:** Official website - **Title:** Jamaica Aggregates official website - **Date:** Unavailable / not supplied (null) - **Pages:** Unavailable / not supplied (null) - **Url:** [https://www.jamagg.com/](https://www.jamagg.com/) - **Status:** Needs confirmation - **Scope:** Public company context ##### Notes - Website context is verified separately. Performance data remains report-sourced. #### Jamaica Aggregates — Products & Services - **Id:** W2 - **Title:** Jamaica Aggregates — Products & Services - **Url:** [https://www.jamagg.com/products-services/](https://www.jamagg.com/products-services/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied. - **Type:** Official website - **Scope:** Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — Contact - **Id:** W3 - **Title:** Jamaica Aggregates — Contact - **Url:** [https://www.jamagg.com/contact/](https://www.jamagg.com/contact/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named. - **Type:** Official website - **Scope:** Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — About Us - **Id:** W4 - **Title:** Jamaica Aggregates — About Us - **Url:** [https://www.jamagg.com/about-us/](https://www.jamagg.com/about-us/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage. - **Type:** Official website - **Scope:** Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — Infrastructure - **Id:** W5 - **Title:** Jamaica Aggregates — Infrastructure - **Url:** [https://www.jamagg.com/market/infrastructure/](https://www.jamagg.com/market/infrastructure/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published market positioning, not a measured CRM segment or evidence of market share. - **Type:** Official website - **Scope:** Published market positioning, not a measured CRM segment or evidence of market share. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — Buildings - **Id:** W6 - **Title:** Jamaica Aggregates — Buildings - **Url:** [https://www.jamagg.com/market/buildings/](https://www.jamagg.com/market/buildings/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published customer groups, not a verified list of current customers or buying decision-makers. - **Type:** Official website - **Scope:** Published customer groups, not a verified list of current customers or buying decision-makers. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — Industrial - **Id:** W7 - **Title:** Jamaica Aggregates — Industrial - **Url:** [https://www.jamagg.com/market/industrial/](https://www.jamagg.com/market/industrial/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published market positioning; no segment revenue or demand data. - **Type:** Official website - **Scope:** Published market positioning; no segment revenue or demand data. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — Retail - **Id:** W8 - **Title:** Jamaica Aggregates — Retail - **Url:** [https://www.jamagg.com/market/retail/](https://www.jamagg.com/market/retail/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list. - **Type:** Official website - **Scope:** Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list. - **Status:** Official listing verified - **Date:** 2026-10-06 #### Jamaica Aggregates — Exports - **Id:** W9 - **Title:** Jamaica Aggregates — Exports - **Url:** [https://www.jamagg.com/market/exports/](https://www.jamagg.com/market/exports/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval. - **Type:** Official website - **Scope:** Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval. - **Status:** Official listing verified - **Date:** 2026-10-06 ### Periods #### Current - **Id:** current - **Label:** 6 Sep - 5 Oct 2026 - **Start:** 2026-09-06 - **End:** 2026-10-05 - **Days:** 30 - **Timezone:** America/Los_Angeles - **Comparison Period Id:** previous Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1). #### Previous - **Id:** previous - **Label:** 7 Aug - 5 Sep 2026 - **Start:** 2026-08-07 - **End:** 2026-09-05 - **Days:** 30 - **Timezone:** America/Los_Angeles Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1). ##### Notes - Very little chart activity until around 31 August. Large percentage changes start from a low base. #### History - **Id:** history - **Label:** 6 Sep 2023 - 5 Oct 2026 - **Start:** 2023-09-06 - **End:** 2026-10-05 - **Timezone:** America/Los_Angeles Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ##### Notes - Longest selectable Meta range. Individual metric retention windows start later; use metric dataStarts. #### Spend All Time - **Id:** spendAllTime - **Label:** 25 Feb - 6 Oct 2026 - **Start:** 2026-02-25 - **End:** 2026-10-06 - **Timezone:** America/Los_Angeles Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). ##### Notes - Includes 6 October for the two active campaigns. Excludes other ad accounts, including possible agency spend on 2024 boosts. #### Spend Six Months - **Id:** spendSixMonths - **Label:** 6 Apr - 5 Oct 2026 - **Start:** 2026-04-06 - **End:** 2026-10-05 - **Timezone:** America/Los_Angeles Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). #### Spend Three Months - **Id:** spendThreeMonths - **Label:** 6 Jul - 5 Oct 2026 - **Start:** 2026-07-06 - **End:** 2026-10-05 - **Timezone:** America/Los_Angeles Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ### Platforms #### Facebook - **Id:** facebook - **Label:** Facebook ##### Current ###### Followers **Current followers:** 511 count. Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot. - Current count as read 6 October; previous snapshot unavailable. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Follows **New follows:** 7 count. Previous value: 11. Change: -36.4%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Unfollows **Unfollows:** 1 count. Previous value: 0. Window: current; scope: account. - Reported change is +1 count, not a percentage. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Net Growth **Net follower growth:** 6 count. Previous value: 11. Change: -45.5%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Reach **Viewers:** 83184 count. Previous value: Unavailable / not supplied (null). Change: +186.2%. Window: current; scope: account. - Facebook Viewers is not directly comparable with Instagram Accounts reached. Previous total not shown. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Views **Total views:** 256453 count. Previous value: 58534. Change: +338.1%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Paid Views **Views from ads:** 254892 count. Previous value: Unavailable / not supplied (null). Change: +348.8%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Organic Views **Organic views:** 1561 count. Previous value: Unavailable / not supplied (null). Change: -10%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Paid Share **Share of views from ads:** 99.4 percent. Previous value: Unavailable / not supplied (null). Window: current; scope: account. - Rounded from 254,892 / 256,453. Calculation: 254892 / 256453 \* 100. Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Interactions **Content interactions:** 215 count. Previous value: 72. Change: +198.6%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Post Interactions **Page-post interactions:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. - Separate from account-level content interactions. Shared crosspost counted once. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Link Clicks **Link clicks:** 2595 count. Previous value: 994. Change: +161.1%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Visits **Page visits:** 510 count. Previous value: 517. Change: -1.4%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Three Second Video Views **3-second video views:** 65 count. Previous value: Unavailable / not supplied (null). Change: -21.7%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Reel Views **Reel views:** 3798 count. Previous value: Unavailable / not supplied (null). Change: +1100%. Window: current; scope: account. - Page 2 rounds to 3.8K and change to +1.1K%; page 3 gives 3,798. No new Reels were published. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2); [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Reel Interactions **Reel interactions:** 2 count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Watch Time **Video watch time:** 1722 seconds. Previous value: Unavailable / not supplied (null). Change: +3.2%. Window: current; scope: account. Report display: 28m 42s. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Posts **Posts published:** 7 count. Previous value: 3. Change: +133.3%. Window: current; scope: account. - All static photo / multi-media. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Reels Published **Reels published:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Stories Published **Stories published:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=12). ###### Returning Viewers **Returning viewers:** 0 count. Previous value: Unavailable / not supplied (null). Change: 0%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Engaged Followers **Engaged followers:** 0 count. Previous value: Unavailable / not supplied (null). Change: 0%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Messaging Contacts **Messaging contacts:** 1 count. Previous value: Unavailable / not supplied (null). Change: +100%. Window: current; scope: account. Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2). ###### Saves **Saves on page posts:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Shares **Shares on page posts:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Historical ###### Followers **Current followers:** 511 count. Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Follows **Headline new follows:** 548 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2023-09. - Daily yearly sum is 561, 13 higher than the headline. Retain both without correcting the report. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Daily Follows Sum **New follows summed from daily data:** 561 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2023-09. - Yearly totals 364 + 122 + 14 + 61. Conflicts with the Meta headline of 548. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Views **Retained views:** 1251550 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. - Last two years only; not full account lifetime. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Organic Views **Retained organic views:** 9915 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Paid Views **Retained ad views:** 1241635 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Paid Share **Paid share of retained views:** 99.2 percent. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Calculation: 1241635 / 1251550 \* 100. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Retained reach:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. - Not available in Meta for this view. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Interactions **Retained content interactions:** 744 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-01. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Link Clicks **Retained link clicks:** 7655 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2023-09. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Visits **Retained page visits:** 2707 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Three Second Video Views **3-second video views:** 10600 count (approximate). Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Report display: 10.6K. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Watch Time **Video watch time:** 190800 seconds (approximate). Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Report display: 2d 5h. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Photos Published **Photos published in last 2 years:** 59 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Reels Published **Reels published in last 2 years:** 6 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ###### Stories Published **Stories published in last 2 years:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-10. Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ##### Yearly ###### Sep-Dec 2023 - **Year:** 2023 - **Label:** Sep-Dec 2023 - **Follows:** 364 - **Views:** Unavailable / not supplied (null) - **Interactions:** Unavailable / not supplied (null) - **Link Clicks:** 175 - **Visits:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). **Source Reported** - **Interactions:** 0 - **Visits:** 0 **Notes** - Views unavailable; 0 interactions/visits shown in source but outside their later retention windows. Normalized to unavailable; do not interpret as no activity. ###### 2024 - **Year:** 2024 - **Label:** 2024 - **Follows:** 122 - **Views:** 300 - **Interactions:** Unavailable / not supplied (null) - **Link Clicks:** 274 - **Visits:** 58 Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). **Source Reported** - **Interactions:** 0 **Notes** - Views cover Oct-Dec only. Interaction retention starts Jan 2025; displayed 0 normalized to unavailable. ###### 2025 - **Year:** 2025 - **Label:** 2025 - **Follows:** 14 - **Views:** 1096 - **Interactions:** 16 - **Link Clicks:** 1 - **Visits:** 354 Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). **Notes** No records supplied. ###### 2026 to 5 Oct - **Year:** 2026 - **Label:** 2026 to 5 Oct - **Follows:** 61 - **Views:** 1250154 - **Interactions:** 728 - **Link Clicks:** 7205 - **Visits:** 2295 Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). **Notes** No records supplied. ##### Views By Format ###### Record 1 - **Format:** Links - **Value:** 250310 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Record 2 - **Format:** Reels - **Value:** 3798 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Record 3 - **Format:** Others - **Value:** 1194 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Record 4 - **Format:** Photo - **Value:** 1077 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Record 5 - **Format:** Multi photo - **Value:** 74 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ##### Interactions By Format ###### Record 1 - **Format:** Links - **Value:** 212 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Record 2 - **Format:** Reels - **Value:** 2 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Record 3 - **Format:** Photo - **Value:** 1 - **Scope:** account - **Period Id:** current Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ##### Historical Views By Format ###### Record 1 - **Format:** Links - **Value:** 564194 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 2 - **Format:** Photo - **Value:** 378929 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 3 - **Format:** Others - **Value:** 225750 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 4 - **Format:** Reels - **Value:** 81826 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 5 - **Format:** Multi photo - **Value:** 849 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ##### Historical Interactions By Format ###### Record 1 - **Format:** Links - **Value:** 512 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 2 - **Format:** Photo - **Value:** 156 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 3 - **Format:** Reels - **Value:** 65 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Record 4 - **Format:** Multi photo - **Value:** 11 - **Scope:** account_retained_history - **Period Id:** history Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). #### Instagram - **Id:** instagram - **Label:** Instagram ##### Current ###### Followers **Current followers:** 1339 count. Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot. - Current count as read 6 October; previous snapshot unavailable. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Follows **New follows:** 70 count. Previous value: 38. Change: +84.2%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Unfollows **Unfollows:** 8 count. Previous value: 8. Change: 0%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Net Growth **Net follower growth:** 62 count. Previous value: 30. Change: +106.7%. Window: current; scope: account. Calculation: 70 - 8. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Reach **Accounts reached:** 14500 count (approximate). Previous value: Unavailable / not supplied (null). Change: +198.8%. Window: current; scope: account. Report display: 14.5K. - Rounded by Meta. Do not compare directly with Facebook Viewers. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Views **Views on Instagram:** 55959 count. Previous value: Unavailable / not supplied (null). Change: +420.8%. Window: current; scope: account. - Instagram delivery only. Excludes 535 views of Instagram-linked content seen on Facebook. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Combined Headline Views **Instagram-linked views across platforms:** 56494 count. Previous value: Unavailable / not supplied (null). Change: +387.8%. Window: current; scope: account. Report display: 56.5K. - Calculated exact sum 55,959 + 535; source headline is rounded to 56.5K. Different scope from Instagram-only views. Calculation: 55959 + 535. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4). ###### Facebook Linked Views **Instagram-linked views on Facebook:** 535 count. Previous value: Unavailable / not supplied (null). Window: current; scope: cross_platform_delivery. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4). ###### Paid Views **Views from ads on Instagram:** 51488 count. Previous value: Unavailable / not supplied (null). Change: +613%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Organic Views **Organic views on Instagram:** 4471 count. Previous value: Unavailable / not supplied (null). Change: +26.9%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Paid Share **Share of Instagram views from ads:** 92 percent. Previous value: Unavailable / not supplied (null). Window: current; scope: account. Calculation: 51488 / 55959 \* 100. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Interactions **Content interactions:** 158 count. Previous value: 144. Change: +9.7%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Post Interactions **Interactions across 6 IG-only posts:** 41 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. - Plus 5 on the shared back-to-school crosspost. Boosted result included; not a pure organic sum. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Link Clicks **Website / link clicks:** 604 count. Previous value: 338. Change: +78.7%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Visits **Profile visits:** 475 count. Previous value: 341. Change: +39.3%. Window: current; scope: account. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3). ###### Reel Views **Reel views:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. - Not available in this Meta view; no new Reels published. Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Video Views **Video views:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. - Not available in this Meta view. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4). ###### Saves **Saves across posts:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares across posts:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments across posts:** 2 count. Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Posts **Posts published:** 7 count. Previous value: 3. Change: +133.3%. Window: current; scope: account. - 6 photos and 1 carousel. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4). ###### Reels Published **Reels published:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Stories Published **Stories published:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: account. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4). ###### Messaging Contacts **Messaging contacts:** 7 count. Previous value: Unavailable / not supplied (null). Change: +40%. Window: current; scope: account. Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4). ##### Historical ###### Followers **Current followers:** 1339 count. Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Follows **Retained new follows:** 339 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-10. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Views **Retained views on Instagram:** 863301 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-08. - Instagram-only total. The annual rows add to 866,047 because the 2025 row includes 2,746 Facebook-linked views. Do not add annual rows as Instagram-only data. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Organic Views **Retained organic views on Instagram:** 45922 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-08. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Paid Views **Retained ad views on Instagram:** 817379 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-08. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Paid Share **Paid share of retained Instagram views:** 94.7 percent. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-08. - Instagram retention starts August 2025. The report prose describes this as last 2 years; use the actual start date. Calculation: 817379 / 863301 \* 100. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Retained accounts reached:** 268300 count (approximate). Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Report display: 268.3K. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Interactions **Retained account content interactions:** 1003 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2025-08. - Earlier post-level engagement exists but is outside this account retention window. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Link Clicks **Retained link clicks:** 5221 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Data starts: 2024-02. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Visits **Retained profile visits:** 2800 count (approximate). Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Report display: 2.8K. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Posts Published **Posts published:** 135 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Posts Last Two Years **Posts published in last 2 years:** 64 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ###### Stories Published **Stories published:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history. Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). ##### Yearly ###### 2024 - **Year:** 2024 - **Label:** 2024 - **Follows:** Unavailable / not supplied (null) - **Views:** Unavailable / not supplied (null) - **Interactions:** Unavailable / not supplied (null) - **Link Clicks:** 3330 Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). **Notes** - Views, follows and interactions not retained at account level. ###### 2025 - **Year:** 2025 - **Label:** 2025 - **Follows:** 39 - **Views:** 21561 - **Interactions:** 88 - **Link Clicks:** 0 - **Instagram Only Views:** 18815 Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). **Notes** - Follows Oct-Dec. Views Aug-Dec include 2,746 Facebook-linked views. ###### 2026 to 5 Oct - **Year:** 2026 - **Label:** 2026 to 5 Oct - **Follows:** 300 - **Views:** 844486 - **Interactions:** 915 - **Link Clicks:** 1891 Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). **Notes** No records supplied. ##### Views By Format No records supplied. ##### Interactions By Format No records supplied. ##### Historical Views By Format No records supplied. ##### Historical Interactions By Format No records supplied. ### Spend - **Currency:** USD - **Account Name:** Jamagg - Meta Ads - **Reported As Of:** 2026-10-06 #### All Time **All-time Meta spend:** 987.11 USD. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_account_campaign_sum. Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). #### Six Months **Last 6 months spend:** 836.08 USD. Previous value: Unavailable / not supplied (null). Window: spendSixMonths; scope: ad_account_campaign_sum. Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). #### Three Months **Last 3 months spend:** 262.4 USD. Previous value: Unavailable / not supplied (null). Window: spendThreeMonths; scope: ad_account_campaign_sum. Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). #### Groups ##### Bath, St Thomas call campaigns - **Id:** bath - **Label:** Bath, St Thomas call campaigns - **All Time:** 497.47 - **Six Months:** 472.65 - **Three Months:** 145.33 Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Other Jamaica Aggregates campaigns - **Id:** other - **Label:** Other Jamaica Aggregates campaigns - **All Time:** 489.64 - **Six Months:** 363.43 - **Three Months:** 117.07 Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). #### Notes - These are overlapping windows, not amounts to add together. - All-time spend includes 6 October; shorter windows stop 5 October. - Only this Jamaica Aggregates ad account is included. Historical 2024 Instagram boosts may have been run from Yello Media Group, but account ownership is unconfirmed. - No exact spend for the current 30-day performance period is supplied. ### Campaigns #### Bath ST Thomas static call ads - September - October - **Id:** bath-sep-oct - **Name:** Bath ST Thomas static call ads - September - October - **Display Name:** Bath ST Thomas static call ads - September - October - **Objective:** Calls - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Active as reported - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-10-31 - **Scheduled End Date:** 2026-10-31 - **Geography:** Bath, St Thomas - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 148.18 - **Six Months:** 145.33 - **Three Months:** 145.33 ##### Metrics ###### Calls Placed **Calls placed:** 81 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Recommended Material - **Id:** recommended-material - **Name:** Recommended Material - **Display Name:** Recommended Material - **Objective:** Traffic - **Objective Status:** Confirmed - **Platform:** Meta - **Status:** Active as reported - **Status As Of:** 2026-10-06 - **Start Date:** 2026-09-15 - **Start Date Status:** Working assumption - **End Date:** 2026-10-15 - **Scheduled End Date:** 2026-10-15 - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Not every job / Not sure what material you need? - **Cta:** Website traffic (reported) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) - **Ad Name:** New Traffic Ad - **Campaign To Ad Match Status:** Working assumption Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8); [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 53.33 - **Six Months:** 52.03 - **Three Months:** 52.03 ##### Metrics ###### Landing Page Views **Landing-page views:** 696 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ###### Cost Per Landing Page View **Reported cost per landing-page view:** 0.08 USD. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Rounded platform figure. $53.33 / 696 = about $0.077. Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1). ###### Link Ctr **Link CTR:** 1.16 percent. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1). ###### Link Clicks **Ad link clicks:** 1114 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Ad views:** 97500 count (approximate). Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform. Report display: 97.5K. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reach **Ad viewers:** 41100 count (approximate). Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform. Report display: 41.1K. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Ad reactions:** 116 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Saves **Ad saves:** 10 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Ad shares:** 1 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. - Ad-level, boosted-post-level and account-level figures differ in scope. Do not sum or compare as identical measures. - Campaign-to-ad matching is inferred from the shared traffic creative and reported results; confirm in Ads Manager. ##### Creative Refs - current-ig-material ##### Placements ###### Facebook Reels - **Name:** Facebook Reels - **Views:** 14894 Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### WhatsApp Status - **Name:** WhatsApp Status - **Views:** 11686 Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Marketplace - **Name:** Marketplace - **Views:** 4394 Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### Tailored web traffic campaign 9/2/2026 - **Id:** tailored-traffic - **Name:** Tailored web traffic campaign 9/2/2026 - **Display Name:** Tailored web traffic campaign 9/2/2026 - **Objective:** Traffic - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** 2026-09-02 - **Start Date Status:** Working assumption - **End Date:** 2026-09-12 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 49.99 - **Six Months:** 49.99 - **Three Months:** 49.99 ##### Metrics ###### Link Clicks **Link clicks:** 3210 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Father's Day Post - **Id:** fathers-day - **Name:** Father's Day Post - **Display Name:** Father's Day Post - **Objective:** Awareness - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-07-21 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 26.89 - **Six Months:** 26.89 - **Three Months:** 15.05 ##### Metrics ###### Reach **Campaign reach:** 56544 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Campaign reach is not a commercial outcome. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Bath ST Thomas static call ads - June 30 End Date - **Id:** bath-june - **Name:** Bath ST Thomas static call ads - June 30 End Date - **Display Name:** Bath ST Thomas static call ads - June 30 End Date - **Objective:** Calls - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-06-11 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Bath, St Thomas - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 149.44 - **Six Months:** 149.44 - **Three Months:** 0 ##### Metrics ###### Calls Placed **Calls placed:** 97 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Jam agg - Quality - **Id:** quality - **Name:** Jam agg - Quality - **Display Name:** Jam agg - Quality - **Objective:** Awareness - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-05-31 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 99.97 - **Six Months:** 99.97 - **Three Months:** 0 ##### Metrics ###### Reach **Campaign reach:** 204834 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Campaign reach is not a commercial outcome. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Labour Day - **Id:** labour-day - **Name:** Labour Day - **Display Name:** Labour Day - **Objective:** Awareness - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-05-28 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 34.99 - **Six Months:** 34.99 - **Three Months:** 0 ##### Metrics ###### Reach **Campaign reach:** 105566 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Campaign reach is not a commercial outcome. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Mother's Day Message - **Id:** mothers-day - **Name:** Mother's Day Message - **Display Name:** Mother's Day Message - **Objective:** Awareness - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-05-13 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 99.56 - **Six Months:** 99.56 - **Three Months:** 0 ##### Metrics ###### Reach **Campaign reach:** 228109 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Campaign reach is not a commercial outcome. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Bath ST Thomas static call ads - **Id:** bath-static - **Name:** Bath ST Thomas static call ads - **Display Name:** Bath ST Thomas static call ads - **Objective:** Calls - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-04-30 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Bath, St Thomas - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 99.87 - **Six Months:** 99.87 - **Three Months:** 0 ##### Metrics ###### Calls Placed **Calls placed:** 64 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Bath St Thomas Video - **Id:** bath-video - **Name:** Bath St Thomas Video - **Display Name:** Bath St Thomas Video - **Objective:** Calls - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-04-30 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Bath, St Thomas - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 99.98 - **Six Months:** 78.01 - **Three Months:** 0 ##### Metrics ###### Calls Placed **Calls placed:** 193 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. #### Jamaica Aggregates - Video - **Id:** ja-video - **Name:** Jamaica Aggregates - Video - **Display Name:** Jamaica Aggregates - Video - **Objective:** Calls - **Objective Status:** Working assumption - **Platform:** Meta - **Status:** Ended - **Status As Of:** 2026-10-06 - **Start Date:** Unavailable / not supplied (null) - **Start Date Status:** Needs confirmation - **End Date:** 2026-03-25 - **Scheduled End Date:** Unavailable / not supplied (null) - **Geography:** Unavailable / not supplied (null) - **Audience:** Unavailable / not supplied (null) - **Product:** Unavailable / not supplied (null) - **Creative:** Unavailable / not supplied (null) - **Cta:** Unavailable / not supplied (null) - **Currency:** USD - **Qualified Leads:** Unavailable / not supplied (null) - **Quotes:** Unavailable / not supplied (null) - **Orders:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) - **Learning:** Unavailable / not supplied (null) - **Recommendation:** Unavailable / not supplied (null) - **Next Action:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Spend - **All Time:** 124.91 - **Six Months:** 0 - **Three Months:** 0 ##### Metrics ###### Calls Placed **Calls placed:** 100 count. Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative. - Platform-reported action, not a verified enquiry, order or sale. Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). ##### Limitations - Results and spend are cumulative campaign figures. Do not present as current 30-day results. - Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation. ### Content #### Back to school: Building tomorrow starts today - **Id:** current-fb-school - **Creative Id:** 2026-school - **Title:** Back to school: Building tomorrow starts today - **Date:** 2026-09-07 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Photo - **Theme:** Community - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** shared_crosspost - **Paid Status:** Organic page post - **Status:** Confirmed - **Shared Metric Group:** school-crosspost Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ##### Limitations - Facebook table gives 49 reach. The 278 views and 5 interactions are reused as a single shared crosspost figure in the Instagram table; do not count twice. ##### Metrics ###### Reach **Reach:** 49 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Views **Views:** 278 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Reactions **Reactions:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Link Clicks **Link clicks:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). ###### Interactions **Interactions:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5). #### Back to school: Building tomorrow starts today - **Id:** current-ig-school - **Creative Id:** 2026-school - **Title:** Back to school: Building tomorrow starts today - **Date:** 2026-09-07 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Community - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** shared_crosspost - **Paid Status:** Shared crosspost - **Status:** Confirmed - **Shared Metric Group:** school-crosspost Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ##### Limitations - Reach combined with Facebook and not reported separately. Views/interactions shared with Facebook; count once across platforms. ##### Metrics ###### Reach **Reach:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 278 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: shared_crosspost. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### Steady supply stockpile - **Id:** current-fb-supply - **Creative Id:** 2026-supply - **Title:** Steady supply stockpile - **Date:** 2026-09-07 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Photo - **Theme:** Promotional supply - **Objective:** Supply promotion - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** page_post - **Paid Status:** Organic page post - **Status:** Confirmed Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 68 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Views:** 106 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Reactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### Steady supply stockpile - **Id:** current-ig-supply - **Creative Id:** 2026-supply - **Title:** Steady supply stockpile - **Date:** 2026-09-07 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Promotional supply - **Objective:** Supply promotion - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** post - **Paid Status:** Organic post - **Status:** Confirmed Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 193 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 324 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 1 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 6 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### Not sure what material you need? - **Id:** current-fb-material - **Creative Id:** 2026-material - **Title:** Not sure what material you need? - **Date:** 2026-09-11 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Photo - **Theme:** Product education - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** page_post - **Paid Status:** Organic page post - **Status:** Confirmed Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 44 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Views:** 62 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Reactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### Not sure what material you need? - **Id:** current-ig-material - **Creative Id:** 2026-material - **Title:** Not sure what material you need? - **Date:** 2026-09-11 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Product education - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** boosted_post_cross_platform - **Paid Status:** Boosted - **Status:** Confirmed Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ##### Limitations - 92,657 post views include 92,377 ad views across Facebook / WhatsApp as well as Instagram. Instagram account ad views are 51,488; these figures have different scopes. - Organic components shown separately. Do not rank total boosted results as organic performance. ##### Metrics ###### Reach **Reach:** 41054 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 92657 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 18 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 3 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 12 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 23 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Organic Views **Organic views:** 280 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post_organic_component. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Organic Reach **Organic reach:** 40 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post_organic_component. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Organic Likes **Organic likes:** 5 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post_organic_component. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Organic Saves **Organic saves:** 2 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post_organic_component. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Organic Follows **Organic follows:** 1 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post_organic_component. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Organic Interactions **Organic interactions:** 8 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post_organic_component. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). ###### Paid Views **Views from ads:** 92377 count. Previous value: Unavailable / not supplied (null). Window: current; scope: boosted_post_cross_platform. Evidence: [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). #### Washed sand for concrete - **Id:** current-fb-sand - **Creative Id:** 2026-sand - **Title:** Washed sand for concrete - **Date:** 2026-09-16 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Photo - **Theme:** Product education - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** page_post - **Paid Status:** Organic page post - **Status:** Confirmed Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 32 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Views:** 43 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Reactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### Washed sand for concrete - **Id:** current-ig-sand - **Creative Id:** 2026-sand - **Title:** Washed sand for concrete - **Date:** 2026-09-16 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Product education - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** post - **Paid Status:** Organic post - **Status:** Confirmed Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 131 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 195 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 4 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 1 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 6 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### From quarry to site - **Id:** current-fb-delivery - **Creative Id:** 2026-delivery - **Title:** From quarry to site - **Date:** 2026-09-21 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Photo - **Theme:** Promotional supply - **Objective:** Supply promotion - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** page_post - **Paid Status:** Organic page post - **Status:** Confirmed Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 22 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Views:** 30 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Reactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### From quarry to site - **Id:** current-ig-delivery - **Creative Id:** 2026-delivery - **Title:** From quarry to site - **Date:** 2026-09-21 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Promotional supply - **Objective:** Supply promotion - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** post - **Paid Status:** Organic post - **Status:** Confirmed Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 114 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 189 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### The right materials supply - **Id:** current-fb-right-materials - **Creative Id:** 2026-right-materials - **Title:** The right materials supply - **Date:** 2026-09-28 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Photo - **Theme:** Promotional supply - **Objective:** Supply promotion - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** page_post - **Paid Status:** Organic page post - **Status:** Confirmed Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 18 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Views:** 25 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Reactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### The right materials supply - **Id:** current-ig-right-materials - **Creative Id:** 2026-right-materials - **Title:** The right materials supply - **Date:** 2026-09-28 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Promotional supply - **Objective:** Supply promotion - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** post - **Paid Status:** Organic post - **Status:** Confirmed Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 67 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 113 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 2 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 1 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 3 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### Hurricane preparedness tips (El Niño) - **Id:** current-fb-hurricane - **Creative Id:** 2026-hurricane - **Title:** Hurricane preparedness tips (El Niño) - **Date:** 2026-10-02 - **Platform:** Facebook - **Platform Id:** facebook - **Format:** Multi-media - **Theme:** Safety and preparedness - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** page_post - **Paid Status:** Organic page post - **Status:** Confirmed Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 10 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Views **Views:** 16 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Reactions **Reactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). ###### Interactions **Interactions:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: page_post. Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6). #### Hurricane preparedness tips (El Niño) - **Id:** current-ig-hurricane - **Creative Id:** 2026-hurricane - **Title:** Hurricane preparedness tips (El Niño) - **Date:** 2026-10-02 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Carousel - **Theme:** Safety and preparedness - **Objective:** Engagement / education - **Objective Status:** Working assumption - **Period Id:** current - **Scope:** post - **Paid Status:** Organic post - **Status:** Confirmed Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ##### Limitations No records supplied. ##### Metrics ###### Reach **Reach:** 79 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Views **Views:** 177 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Likes **Likes:** 2 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Comments **Comments:** 1 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Saves **Saves:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). ###### Interactions **Interactions:** 3 count. Previous value: Unavailable / not supplied (null). Window: current; scope: post. Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### Mother's Day tribute - **Id:** historical-mothers-day - **Creative Id:** historical-mothers-day - **Title:** Mother's Day tribute - **Date:** 2026-05-08 - **Platform:** Crosspost - **Platform Id:** crosspost - **Format:** Reel - **Theme:** Community - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** shared_crosspost_lifetime - **Paid Status:** Paid split unavailable - **Status:** Confirmed - **Views Rank:** 1 - **Interactions Rank:** 6 - **Data Quality:** Needs confirmation Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Single combined Facebook / Instagram figure. Do not allocate to one platform or sum across platforms. - Reported reach is inconsistent with lifetime views and requires source confirmation. Engagement rates and organic conclusions are withheld. ##### Metrics ###### Views **Lifetime post views:** 378073 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 119 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 92 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 77 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 2 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 4 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 8 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 8 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### The right material does more than fill space - **Id:** historical-material-may - **Creative Id:** historical-material-may - **Title:** The right material does more than fill space - **Date:** 2026-05-20 - **Platform:** Crosspost - **Platform Id:** crosspost - **Format:** Photo - **Theme:** Product education - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** shared_crosspost_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** 2 - **Interactions Rank:** 8 Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Single combined Facebook / Instagram figure. Do not allocate to one platform or sum across platforms. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. ##### Metrics ###### Views **Lifetime post views:** 343720 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 81604 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 66 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 62 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 1 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 3 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** 53 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** 343209 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Father's Day - **Id:** historical-fathers-day - **Creative Id:** historical-fathers-day - **Title:** Father's Day - **Date:** 2026-06-21 - **Platform:** Crosspost - **Platform Id:** crosspost - **Format:** Photo - **Theme:** Community - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** shared_crosspost_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** 3 - **Interactions Rank:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Single combined Facebook / Instagram figure. Do not allocate to one platform or sum across platforms. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. ##### Metrics ###### Views **Lifetime post views:** 277739 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Reach **Lifetime post reach:** 27527 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Interactions **Lifetime post interactions:** 44 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Likes **Likes / reactions:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Shares **Shares:** 3 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Saves **Saves:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Link Clicks **Link clicks:** 32 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Paid Views **Views from ads:** 277035 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). #### Hiring notice: inviting suitably qualified applicants - **Id:** historical-hiring - **Creative Id:** historical-hiring - **Title:** Hiring notice: inviting suitably qualified applicants - **Date:** 2026-09-02 - **Platform:** Crosspost - **Platform Id:** crosspost - **Format:** Photo - **Theme:** People - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** shared_crosspost_lifetime - **Paid Status:** Paid split unavailable - **Status:** Confirmed - **Views Rank:** 4 - **Interactions Rank:** 4 - **Data Quality:** Needs confirmation Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Single combined Facebook / Instagram figure. Do not allocate to one platform or sum across platforms. - Reported reach is inconsistent with lifetime views and requires source confirmation. Engagement rates and organic conclusions are withheld. ##### Metrics ###### Views **Lifetime post views:** 165496 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 125 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 128 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 66 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 2 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 27 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 30 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** 1 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 41 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Labour Day: the hands, minds and effort - **Id:** historical-labour-day - **Creative Id:** historical-labour-day - **Title:** Labour Day: the hands, minds and effort - **Date:** 2026-05-25 - **Platform:** Crosspost - **Platform Id:** crosspost - **Format:** Photo - **Theme:** Community - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** shared_crosspost_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** 5 - **Interactions Rank:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Single combined Facebook / Instagram figure. Do not allocate to one platform or sum across platforms. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. ##### Metrics ###### Views **Lifetime post views:** 153864 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Reach **Lifetime post reach:** 48382 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Interactions **Lifetime post interactions:** 17 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Likes **Likes / reactions:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Shares **Shares:** 2 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Saves **Saves:** 1 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Link Clicks **Link clicks:** 4 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Follows **Follows from post:** 1 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Paid Views **Views from ads:** 153078 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). #### Not every job requires the same material - **Id:** historical-material - **Creative Id:** 2026-material - **Title:** Not every job requires the same material - **Date:** 2026-09-11 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Product education - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** post_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** 6 - **Interactions Rank:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. - Same creative appears in the current post table. Historical snapshot repeats the same totals; do not sum. ##### Metrics ###### Views **Lifetime post views:** 92657 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Reach **Lifetime post reach:** 41054 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Interactions **Lifetime post interactions:** 23 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Likes **Likes / reactions:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Saves **Saves:** 3 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Follows **Follows from post:** 12 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Paid Views **Views from ads:** 92377 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). #### From quarry to project site - **Id:** historical-quarry-reel - **Creative Id:** historical-quarry-reel - **Title:** From quarry to project site - **Date:** 2026-02-20 - **Platform:** Crosspost - **Platform Id:** crosspost - **Format:** Reel - **Theme:** Operations - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** shared_crosspost_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** 7 - **Interactions Rank:** 7 Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Single combined Facebook / Instagram figure. Do not allocate to one platform or sum across platforms. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. ##### Metrics ###### Views **Lifetime post views:** 21359 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 10520 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 67 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 54 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 5 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 4 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** 187 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 3 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** 20492 count. Previous value: Unavailable / not supplied (null). Window: history; scope: shared_crosspost_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### State of the art equipment and full service - **Id:** historical-equipment - **Creative Id:** historical-equipment - **Title:** State of the art equipment and full service - **Date:** 2024-08-28 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Operations - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** post_lifetime - **Paid Status:** Paid split unavailable - **Status:** Confirmed - **Views Rank:** 8 - **Interactions Rank:** Unavailable / not supplied (null) - **Data Quality:** Needs confirmation Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - The source table reports 3,377 views for this 2024 post although its methodology note says 2024 post views are unavailable. Verify metric scope before using in historical rankings. ##### Metrics ###### Views **Lifetime post views:** 3377 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Reach **Lifetime post reach:** 198 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Interactions **Lifetime post interactions:** 31 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Likes **Likes / reactions:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Comments **Comments:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Shares **Shares:** 1 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Saves **Saves:** 1 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Follows **Follows from post:** 2 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). #### You may not have known, but we... - **Id:** historical-we-reel - **Creative Id:** historical-we-reel - **Title:** You may not have known, but we... - **Date:** 2024-05-14 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Reel - **Theme:** Product education - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** post_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** Unavailable / not supplied (null) - **Interactions Rank:** 1 Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. - Views not available because Meta Views metric does not cover this 2024 post. 2024 boost spend is outside the supplied Jamaica Aggregates ad account ledger. ##### Metrics ###### Views **Lifetime post views:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 136366 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 641 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 624 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 5 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 12 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Which stone would you add? - **Id:** historical-stone-question - **Creative Id:** historical-stone-question - **Title:** Which stone would you add? - **Date:** 2024-02-20 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Customer education - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** post_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** Unavailable / not supplied (null) - **Interactions Rank:** 2 Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. - Views not available because Meta Views metric does not cover this 2024 post. 2024 boost spend is outside the supplied Jamaica Aggregates ad account ledger. ##### Metrics ###### Views **Lifetime post views:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 16363 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 208 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 75 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 40 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 93 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 2 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Which pathway is more your style? - **Id:** historical-pathway-question - **Creative Id:** historical-pathway-question - **Title:** Which pathway is more your style? - **Date:** 2024-03-14 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Customer education - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** post_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** Unavailable / not supplied (null) - **Interactions Rank:** 3 Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. - Views not available because Meta Views metric does not cover this 2024 post. 2024 boost spend is outside the supplied Jamaica Aggregates ad account ledger. ##### Metrics ###### Views **Lifetime post views:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 13685 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 175 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 100 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 20 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 2 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 53 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### What's your guess? - **Id:** historical-guess-question - **Creative Id:** historical-guess-question - **Title:** What's your guess? - **Date:** 2024-03-18 - **Platform:** Instagram - **Platform Id:** instagram - **Format:** Photo - **Theme:** Customer education - **Objective:** Unavailable / not supplied (null) - **Period Id:** history - **Scope:** post_lifetime - **Paid Status:** Boosted - **Status:** Confirmed - **Views Rank:** Unavailable / not supplied (null) - **Interactions Rank:** 5 Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Limitations - Lifetime post metrics, not current reporting-period performance. - Meta identifies paid support; organic engagement is not separated. Do not label total interactions as organic. - Views not available because Meta Views metric does not cover this 2024 post. 2024 boost spend is outside the supplied Jamaica Aggregates ad account ledger. ##### Metrics ###### Views **Lifetime post views:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Reach **Lifetime post reach:** 16879 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Interactions **Lifetime post interactions:** 98 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Likes **Likes / reactions:** 51 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Comments **Comments:** 29 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Shares **Shares:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Saves **Saves:** 18 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Link Clicks **Link clicks:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Follows **Follows from post:** 0 count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Paid Views **Views from ads:** Unavailable / not supplied (null) count. Previous value: Unavailable / not supplied (null). Window: history; scope: post_lifetime. Evidence: [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ### Audiences - **Scope:** lifetime_follower_demographics - **As Of:** 2026-10-06 - **Status:** Confirmed Evidence: [R2, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=9); [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10). #### Notes - Follower demographics are lifetime data, not the 30-day audience. - Follower locations do not establish service coverage or customer locations. - Follower age and gender are not confirmed buyer demographics. #### Facebook - **Followers:** 511 - **Corridor Share:** 56.6 Evidence: [R2, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=9); [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10). ##### Ages ###### 18-24 - **Label:** 18-24 - **Percent:** 2.4 ###### 25-34 - **Label:** 25-34 - **Percent:** 22.5 ###### 35-44 - **Label:** 35-44 - **Percent:** 29.7 ###### 45-54 - **Label:** 45-54 - **Percent:** 22.1 ###### 55-64 - **Label:** 55-64 - **Percent:** 13.5 ###### 65+ - **Label:** 65+ - **Percent:** 9.8 ##### Gender ###### Men - **Label:** Men - **Percent:** 56.2 ###### Women - **Label:** Women - **Percent:** 43.8 ##### Largest Segment - **Label:** Men 35-44 - **Percent:** 16.3 ##### Countries ###### Jamaica - **Label:** Jamaica - **Percent:** 92.8 ###### United States - **Label:** United States - **Percent:** 2 ###### Canada - **Label:** Canada - **Percent:** 0.8 ###### Cayman Islands - **Label:** Cayman Islands - **Percent:** 0.6 ###### United Kingdom - **Label:** United Kingdom - **Percent:** 0.6 ###### Barbados - **Label:** Barbados - **Percent:** 0.4 ##### Cities ###### Kingston - **Label:** Kingston - **Percent:** 39.9 ###### Spanish Town - **Label:** Spanish Town - **Percent:** 10 ###### Portmore - **Label:** Portmore - **Percent:** 6.7 ###### Montego Bay - **Label:** Montego Bay - **Percent:** 5.7 ###### Mandeville - **Label:** Mandeville - **Percent:** 3.9 ###### May Pen - **Label:** May Pen - **Percent:** 2.9 ###### St Ann's Bay - **Label:** St Ann's Bay - **Percent:** 1.8 ###### Negril - **Label:** Negril - **Percent:** 1.2 ###### Oracabessa - **Label:** Oracabessa - **Percent:** 1.2 ###### Savanna-la-Mar - **Label:** Savanna-la-Mar - **Percent:** 1.2 #### Instagram - **Followers:** 1339 - **Corridor Share:** 45.6 Evidence: [R2, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=9); [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10). ##### Ages ###### 18-24 - **Label:** 18-24 - **Percent:** 7.7 ###### 25-34 - **Label:** 25-34 - **Percent:** 34.1 ###### 35-44 - **Label:** 35-44 - **Percent:** 34.3 ###### 45-54 - **Label:** 45-54 - **Percent:** 16.6 ###### 55-64 - **Label:** 55-64 - **Percent:** 4.8 ###### 65+ - **Label:** 65+ - **Percent:** 2.5 ##### Gender ###### Men - **Label:** Men - **Percent:** 68.1 ###### Women - **Label:** Women - **Percent:** 31.9 ##### Largest Segment - **Label:** Men 25-34 - **Percent:** 25.1 ##### Countries ###### Jamaica - **Label:** Jamaica - **Percent:** 80.6 ###### United States - **Label:** United States - **Percent:** 8.9 ###### Canada - **Label:** Canada - **Percent:** 1.9 ###### United Kingdom - **Label:** United Kingdom - **Percent:** 1 ###### China - **Label:** China - **Percent:** 0.5 ###### Cayman Islands - **Label:** Cayman Islands - **Percent:** 0.4 ##### Cities ###### Kingston - **Label:** Kingston - **Percent:** 31.1 ###### Portmore - **Label:** Portmore - **Percent:** 7.8 ###### Spanish Town - **Label:** Spanish Town - **Percent:** 6.7 ###### Mandeville - **Label:** Mandeville - **Percent:** 3.9 ###### Montego Bay - **Label:** Montego Bay - **Percent:** 3.1 ###### May Pen - **Label:** May Pen - **Percent:** 2.8 ###### Yallahs Village - **Label:** Yallahs Village - **Percent:** 2.1 ###### Yallahs - **Label:** Yallahs - **Percent:** 1.9 ###### Linstead - **Label:** Linstead - **Percent:** 1.3 ###### New Kingston - **Label:** New Kingston - **Percent:** 1.1 #### Traffic Ad - **Campaign Id:** recommended-material - **Scope:** ad_cumulative_cross_platform Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10). ##### Gender ###### Men - **Label:** Men - **Percent:** 60.8 ###### Women - **Label:** Women - **Percent:** 38.4 ###### Non-binary - **Label:** Non-binary - **Percent:** 0.8 ##### Parishes ###### St Andrew - **Label:** St Andrew - **Views:** 14385 ###### St Catherine - **Label:** St Catherine - **Views:** 8143 ###### St James - **Label:** St James - **Views:** 3379 ###### Manchester - **Label:** Manchester - **Views:** 3065 ###### Clarendon - **Label:** Clarendon - **Views:** 2769 ##### Notes - Reported ad delivery observations; not proof of customer demand or exact service areas. ### Insights No records supplied. ### Recommendations No records supplied. ### Data Gaps No records supplied. ### Conflicts #### The two period reports are duplicates - **Id:** duplicate-reports - **Severity:** Methodology - **Title:** The two period reports are duplicates - **Details:** The first 13 pages are text-identical. R2 appends five historical pages. One current-period baseline is stored; duplicate records are not summed. - **Status:** Resolved in model Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 13](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=13); [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 13](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=13). #### Facebook follow totals disagree - **Id:** fb-follows - **Severity:** Needs confirmation - **Title:** Facebook follow totals disagree - **Details:** All-time headline is 548 follows; yearly daily sums are 364 + 122 + 14 + 61 = 561. Source explicitly acknowledges a difference of 13. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). #### Instagram annual views use a mixed scope - **Id:** ig-history-scope - **Severity:** Scope difference - **Title:** Instagram annual views use a mixed scope - **Details:** Instagram-only headline is 863,301. Annual rows add to 866,047; 2025 includes 2,746 Facebook-linked views. Subtracting those reconciles the headline. - **Status:** Resolved by scope label Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). #### Hiring reach needs verification - **Id:** hiring-reach - **Severity:** Needs confirmation - **Title:** Hiring reach needs verification - **Details:** The source reports 165,496 views, 125 reach and 128 interactions. The low reach is inconsistent with other figures. Preserve the reported figures but withhold engagement rates and the claim of an organic winner. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Mother's Day reach needs verification - **Id:** mothers-reach - **Severity:** Needs confirmation - **Title:** Mother's Day reach needs verification - **Details:** The source reports 378,073 views and 119 reach on a shared crosspost. Campaign reach separately is 228,109. These measures have different scopes; the post reach requires verification. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Historical engagement is not proven organic - **Id:** historical-organic - **Severity:** Interpretation - **Title:** Historical engagement is not proven organic - **Details:** The 2024 question posts are explicitly boosted; paid / organic interaction splits are absent. Historical questions generated comments and saves, but this does not establish organic format superiority. The report's hiring organic claim also lacks a paid split. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). #### Boosted post delivery exceeds Instagram account totals - **Id:** boosted-scope - **Severity:** Scope difference - **Title:** Boosted post delivery exceeds Instagram account totals - **Details:** The boosted post has 92,377 ad views while Instagram account ad views are 51,488. The post includes Facebook and WhatsApp delivery. Do not substitute or add it to the Instagram account result. - **Status:** Resolved by scope label Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). #### Crosspost metrics are shared - **Id:** crosspost-double-count - **Severity:** Methodology - **Title:** Crosspost metrics are shared - **Details:** Back-to-school views/interactions repeat in both current tables, and historical crossposts have one combined figure. Do not double-count or infer separate platform delivery. - **Status:** Resolved in model Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16). #### Theme prose overstates product-post count - **Id:** content-mix-prose - **Severity:** Minor inconsistency - **Title:** Theme prose overstates product-post count - **Details:** Page 8 says six product posts plus one community and one safety post, but its theme table and seven-post register establish five product / supply posts, one community and one safety post. Use the actual seven-post register. - **Status:** Resolved in model Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8). #### Current Instagram organic rank depends on metric - **Id:** organic-ranking - **Severity:** Interpretation - **Title:** Current Instagram organic rank depends on metric - **Details:** Steady supply leads organic views (324). Washed sand is reported as strongest organic engagement rate (6 / 131, 4.6%). Boosted material post has 8 organic interactions on 40 organic reach. Avoid declaring one universal winner. - **Status:** Resolved by metric label Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7). #### Instagram retained views start later than Facebook - **Id:** ig-paid-window - **Severity:** Scope difference - **Title:** Instagram retained views start later than Facebook - **Details:** Report prose calls both paid shares last two years. Facebook views start October 2024; Instagram views start August 2025. Show metric-specific retention windows. - **Status:** Resolved by scope label Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Bath campaign name differs from recorded ending - **Id:** campaign-dates - **Severity:** Needs confirmation - **Title:** Bath campaign name differs from recorded ending - **Details:** The June campaign name says June 30 End Date, but the table records that it ended June 11. Preserve the reported June 11 end date and verify before reuse. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11). #### Historical Facebook format split is two views short - **Id:** fb-history-format-sum - **Severity:** Minor discrepancy - **Title:** Historical Facebook format split is two views short - **Details:** Historical format totals add to 1,251,548, while the retained account headline and annual sums are 1,251,550. Preserve both reported values; do not change a category to force reconciliation. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15). #### One 2024 post has a reported views figure - **Id:** equipment-views-window - **Severity:** Needs confirmation - **Title:** One 2024 post has a reported views figure - **Details:** The August 2024 equipment photo has 3,377 views in the top-views table although the methodology note says views are unavailable for 2024 posts. Preserve the value with a scope warning and verify before ranking. - **Status:** Needs confirmation Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). #### Zeros before retention are unavailable - **Id:** fb-pre-retention-zero - **Severity:** Methodology - **Title:** Zeros before retention are unavailable - **Details:** The historical Facebook table displays zeros for interactions in 2023-2024 and visits in 2023 even though retention starts January 2025 and October 2024 respectively. The model preserves literal zeros in sourceReported and uses null in normalized year metrics. - **Status:** Resolved in model Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14). ### Definitions #### Views - **Term:** Views - **Definition:** Times content was viewed, including repeats. Platform, paid delivery and retention scope must be stated. #### Viewers / Accounts reached - **Term:** Viewers / Accounts reached - **Definition:** Facebook reports Viewers; Instagram reports Accounts reached. Their definitions differ, so avoid direct like-for-like ranking. #### Platform-reported action - **Term:** Platform-reported action - **Definition:** Clicks, landing-page views and calls placed recorded by Meta. These do not establish qualified enquiries, completed calls, orders or revenue. #### Crosspost - **Term:** Crosspost - **Definition:** Meta presents one combined figure across Facebook and Instagram. It cannot be allocated to either platform from these reports. #### Retained history - **Term:** Retained history - **Definition:** The longest available metric data, which may begin later than account creation. Use the dataStarts field. #### Confirmed - **Term:** Confirmed - **Definition:** Supported by a supplied source or explicit business information. Reported metrics may still carry a flagged source conflict. #### Working assumption - **Term:** Working assumption - **Definition:** A plausible interpretation requiring validation; not a verified customer segment, delivery area or approved strategy. #### Recommendation - **Term:** Recommendation - **Definition:** A proposed action based on evidence. It is not approved, scheduled or completed unless tracked separately. #### Needs confirmation - **Term:** Needs confirmation - **Definition:** Information is missing, ambiguous or inconsistent and requires confirmation. ## Brand context - **Id:** jamaica-aggregates - **Name:** Jamaica Aggregates - **Legal Name:** Jamaica Aggregates Limited - **Legal Name Status:** Confirmed - **Checked At:** 2026-10-06 - **Timezone:** America/Bogota - **Website:** [https://www.jamagg.com/](https://www.jamagg.com/) ### Social Links #### Record 1 - **Platform:** Facebook - **Url:** [https://www.facebook.com/JamaicaAggregates/](https://www.facebook.com/JamaicaAggregates/) - **Status:** Confirmed - **Source Id:** B1 - **Verification:** Explicitly supplied by the user; account access and ownership not independently checked. #### Record 2 - **Platform:** Instagram - **Url:** [https://www.instagram.com/jamaicaaggregates/](https://www.instagram.com/jamaicaaggregates/) - **Status:** Confirmed - **Source Id:** B1 - **Verification:** Explicitly supplied by the user; account access and ownership not independently checked. #### Record 3 - **Platform:** LinkedIn - **Url:** [https://jm.linkedin.com/company/jamaica-aggregates-limited](https://jm.linkedin.com/company/jamaica-aggregates-limited) - **Status:** Confirmed - **Source Id:** B1 - **Verification:** Explicitly supplied by the user; account access and ownership not independently checked. ### Business Overview - **Statement:** Jamaica Aggregates supplies sand, gravel and other aggregate materials used in construction. - **Status:** Confirmed - **Source Id:** B1 ### Business Goal - **Statement:** Build a digital ecosystem that generates measurable demand and enquiries for Jamaica Aggregates, eventually connecting enquiries to quotes, orders and revenue. - **Status:** Confirmed - **Source Id:** B1 ### Audiences - **Hub Users Status:** Confirmed - **Source Id:** B1 - **Customer Group Status:** Working assumption - **Customer Group Note:** User-supplied working groups; no confirmed CRM segments or customer demographics are available. #### Hub Users - Jamaica Aggregates management - Marketing team #### Working Customer Groups - Contractors - Construction companies - Developers - Engineers - Project managers - Procurement teams - Builders - Homeowners undertaking construction - Businesses undertaking construction projects ### Voice - **Status:** Confirmed - **Source Id:** B1 #### Attributes - Calm - Confident - Practical - Clear - Informative - Credible - Construction-focused #### Rules - Use sand and gravel where clearer for a general Jamaican audience. - Use aggregates where technically appropriate. - Demonstrate value through supported applications, operations, processes and real projects. - Keep unsupported superlatives and technical claims out of customer-facing copy. ### Separation Rule - **Statement:** Jamaica Aggregates and Jamaica Premix are separate businesses. Do not merge identities, products, claims, reports, performance, recommendations or visual systems. - **Source Id:** B1 ### Assets #### official-logo - **Id:** official-logo - **Type:** logo - **Path:** [/brand/jamaica-aggregates-logo.png](https://jamaica-aggregates-hub.vercel.app/brand/jamaica-aggregates-logo.png) - **Source Url:** [https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png](https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png) - **Source Page:** https://www.jamagg.com/ - **Source Id:** W1 - **Checked At:** 2026-10-06 - **Status:** Confirmed - **Width:** 550 - **Height:** 250 - **Transparent:** Yes - **Note:** Unmodified official website header logo, visually inspected. Preserve its proportions and full-colour artwork on a light background; black lettering has limited visibility on dark grounds. ### Palette - **Formal Brand Guidelines Available:** No #### Observed Artwork ##### Logo red - **Name:** Logo red - **Hex:** #EC1D25 - **Status:** Confirmed - **Evidence:** Dominant opaque pixel colour sampled from the official website logo; not a formal published brand standard. - **Source Id:** W1 ##### Logo green - **Name:** Logo green - **Hex:** #00984A - **Status:** Confirmed - **Evidence:** Dominant opaque pixel colour sampled from the official website logo; not a formal published brand standard. - **Source Id:** W1 ##### Logo black - **Name:** Logo black - **Hex:** #000000 - **Status:** Confirmed - **Evidence:** Dominant opaque pixel colour sampled from the official website logo lettering. - **Source Id:** W1 #### Observed Website ##### Website accent - **Name:** Website accent - **Hex:** #FA0241 - **Evidence:** Navigation active/hover accent and button pseudo-element in official site stylesheet. - **Source Url:** [https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2](https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2) ##### Website ink - **Name:** Website ink - **Hex:** #191919 - **Evidence:** Navigation text and button ground in official site stylesheet. - **Source Url:** [https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2](https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2) #### Provisional Hub Tokens ##### Mineral ground - **Name:** Mineral ground - **Hex:** #F5F4EF - **Status:** Working assumption - **Purpose:** Quiet workspace background; authored UI neutral, not a verified brand colour. ##### Ink navy - **Name:** Ink navy - **Hex:** #172D37 - **Status:** Working assumption - **Purpose:** Readable data and navigation ink; authored UI neutral, not a verified brand colour. ##### White - **Name:** White - **Hex:** #FFFFFF - **Status:** Working assumption - **Purpose:** Primary reading surface. ##### Rule - **Name:** Rule - **Hex:** #DADFD9 - **Status:** Working assumption - **Purpose:** Hairline separation and chart guides. ### Unknowns - **Full Product Catalogue:** Unavailable / not supplied (null) - **Product Specifications:** Unavailable / not supplied (null) - **Confirmed Locations:** Unavailable / not supplied (null) - **Delivery Coverage:** Unavailable / not supplied (null) - **Service Areas:** Unavailable / not supplied (null) - **Pricing:** Unavailable / not supplied (null) - **Approved Claims:** Unavailable / not supplied (null) - **Formal Brand Guidelines:** Unavailable / not supplied (null) - **Qualification Definition:** Unavailable / not supplied (null) - **Crm Customer Segments:** Unavailable / not supplied (null) ### Source Records #### Jamaica Aggregates Marketing Intelligence Hub — supplied build brief - **Id:** user-brief - **Title:** Jamaica Aggregates Marketing Intelligence Hub — supplied build brief - **Kind:** User instruction and confirmed business context - **Path:** [/sources/client-brief.txt](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt) - **Checked At:** 2026-10-06 - **Limitations:** Contains proposed strategy, working customer groups and supplied performance references. Original reports remain authoritative for reported performance. #### Jamaica Aggregates official website - **Id:** official-website - **Title:** Jamaica Aggregates official website - **Kind:** Official brand identity source - **Url:** [https://www.jamagg.com/](https://www.jamagg.com/) - **Checked At:** 2026-10-06 - **Limitations:** Used narrowly to verify identity and retrieve logo/visual evidence. Public promotional superlatives are not treated as approved evidence-backed claims. Products, locations and delivery coverage require a dedicated confirmation step before use in customer-facing content. #### Jamaica Aggregates official website header logo - **Id:** official-logo - **Title:** Jamaica Aggregates official website header logo - **Kind:** Official visual asset - **Url:** [https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png](https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png) - **Path:** [/brand/jamaica-aggregates-logo.png](https://jamaica-aggregates-hub.vercel.app/brand/jamaica-aggregates-logo.png) - **Checked At:** 2026-10-06 - **Limitations:** Raster PNG; colour sampling describes this artwork rather than published brand standards. ## Proposals, learning and decision support - **Schema Version:** 1 - **Brand Id:** jamaica-aggregates - **As Of:** 2026-10-06 - **Data Mode:** Supplied reports and brief; no live integrations ### Business Goal - **Label:** Generate measurable demand and enquiries - **Value:** Build a digital ecosystem that generates measurable demand and enquiries for Jamaica Aggregates, then connect qualified enquiries to quotes, orders and revenue as evidence becomes available. - **Status:** Confirmed - **Target:** Unavailable / not supplied (null) - **Deadline:** Unavailable / not supplied (null) - **Note:** The user confirmed the direction. No numerical growth target, enquiry baseline, revenue target or delivery deadline was supplied. Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ### Recommendations #### Connect platform actions to real enquiries - **Id:** REC-01 - **Title:** Connect platform actions to real enquiries - **Recommendation:** Define an enquiry and qualification process, then reconcile calls, WhatsApp conversations and form submissions with an enquiry log before evaluating commercial return. - **Category:** Measurement - **Reason:** The reports contain calls placed, clicks and landing-page views, but no verified qualified leads, quotes, orders or revenue. Demand generation is the confirmed business goal. - **Evidence:** The Bath campaign reports 81 calls placed; Recommended Material reports 696 landing-page views; Tailored web traffic reports 3,210 link clicks. None establishes a completed sale. - **Priority:** High - **Expected Impact:** Make it possible to assess enquiry quality and commercial contribution instead of using clicks as a proxy for demand. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Confirm lead definitions, the responsible contact, approved contact routes and the fields the team can consistently record. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Dependencies - GAP-01 - GAP-02 - GAP-03 ##### History No records supplied. #### Give each platform a clear role - **Id:** REC-02 - **Title:** Give each platform a clear role - **Recommendation:** Use Facebook paid distribution and community content as the initial direction; use Instagram education and useful content as the initial direction. Adapt the opening, format and CTA for each platform. - **Category:** Channel strategy - **Reason:** Facebook visibility is strongly paid, while Instagram delivered more organic views and stronger net follower growth in this reporting period. A single execution on both platforms hides those differences. - **Evidence:** 99.4% of Facebook views were paid. Instagram recorded 4,471 organic views and +62 net follows versus Facebook's 1,561 organic views and +6 net follows. - **Priority:** High - **Expected Impact:** Create clearer tests of what each channel contributes and make content more relevant to its delivery context. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Review results separately by platform after a broader content sample; these are current working directions, not permanent rules. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=2); [R1, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=3); [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R1, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=12). ##### Dependencies No records supplied. ##### History No records supplied. #### Test practical product education on Instagram - **Id:** REC-03 - **Title:** Test practical product education on Instagram - **Recommendation:** Prepare a small educational carousel test using only verified sand and gravel applications, with one useful question and one approved enquiry route. - **Category:** Content - **Reason:** The period's washed sand post generated interaction, while sales-led delivery content did not. The available sample is small enough that this needs to remain an experiment. - **Evidence:** Washed sand recorded 6 interactions on Instagram; steady supply led organic views with 324. From quarry to site recorded no interactions on either platform. - **Priority:** High - **Expected Impact:** Learn whether useful application guidance earns saves, questions and attributable enquiries. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Verify product details with the business, approve copy, then record organic performance separately from any boost. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Dependencies - GAP-04 - GAP-05 ##### History No records supplied. #### Broaden the content sample - **Id:** REC-04 - **Title:** Broaden the content sample - **Recommendation:** Draft separate people, real operations and project-content tests, including a short vertical video. Secure real assets and permission before scheduling. - **Category:** Content - **Reason:** The period has no new Reels, Stories, job-site, standalone people or behind-the-scenes posts. Current results cannot establish whether these formats work. - **Evidence:** Seven posts were published per platform; the mix was almost entirely static. Facebook's 3.8K Reel views came from older content or ad placements. - **Priority:** High - **Expected Impact:** Produce evidence about untested formats and themes before increasing production commitments. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Confirm feasible filming access, consenting participants and a review process; compare platform, format, theme and objective separately. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9). ##### Dependencies - GAP-10 ##### History No records supplied. #### Retest questions and community themes - **Id:** REC-05 - **Title:** Retest questions and community themes - **Recommendation:** Create a practical question-led Instagram test and an authentic local/community Facebook test. Treat historical examples as hypotheses, not guarantees of organic performance. - **Category:** Content - **Reason:** Older question posts generated comments and saves, while the back-to-school post was the only current Facebook page post with interactions. Historical paid support and crosspost scopes prevent a like-for-like organic conclusion. - **Evidence:** The three 2024 question posts recorded 89 comments and 164 saves combined, but all were boosted. The current back-to-school post recorded 5 Facebook reactions. The hiring crosspost recorded 27 shares, 30 saves and 41 follows in the historical table. - **Priority:** Medium - **Expected Impact:** Learn whether more participatory and locally relevant content earns meaningful responses now. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Verify historic post scopes and paid support; preserve organic and paid outcomes separately in each new test. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). ##### Dependencies - GAP-09 - GAP-10 ##### History No records supplied. #### Confirm service areas before local campaigns - **Id:** REC-06 - **Title:** Confirm service areas before local campaigns - **Recommendation:** Create a verified location and service-area register, then draft location-based demand tests with approved products, fulfilment details and contact routes. - **Category:** Demand generation - **Reason:** Ad views by parish show where delivery occurred, not where the business serves customers or where qualified demand is strongest. - **Evidence:** Reported ad audience activity includes St Andrew, St Catherine, St James, Manchester and Clarendon. The brief explicitly leaves service areas and delivery radiuses unconfirmed. - **Priority:** High - **Expected Impact:** Reduce mismatched enquiries and enable more useful campaign comparisons by service area. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Ask the business to confirm plants, served parishes, dispatch constraints and the products available by location before any campaign is approved. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=10); [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Dependencies - GAP-06 - GAP-03 - GAP-04 ##### History No records supplied. #### Prepare a measured WhatsApp enquiry test - **Id:** REC-07 - **Title:** Prepare a measured WhatsApp enquiry test - **Recommendation:** After contact ownership and enquiry logging are confirmed, prepare a click-to-chat test that records conversations, qualified enquiries and subsequent quotes separately. - **Category:** Paid media - **Reason:** WhatsApp appeared in traffic-ad placements, and the brief identifies WhatsApp conversations as a business action to measure. Placement views alone do not demonstrate a preference for ordering by WhatsApp. - **Evidence:** WhatsApp Status recorded 11,686 views in the ad placement breakdown. The report proposes click-to-chat, but no WhatsApp lead or sales results were supplied. - **Priority:** Medium - **Expected Impact:** Test a lower-friction contact route and learn whether it produces useful enquiries. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Confirm the official WhatsApp number, response capacity, privacy approach and approved test budget before launch. - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6); [R1, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=12); [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Dependencies - GAP-01 - GAP-03 - GAP-11 ##### History No records supplied. #### Preserve the reason, change and outcome - **Id:** REC-08 - **Title:** Preserve the reason, change and outcome - **Recommendation:** For each approved experiment or campaign, retain its evidence, objective, creative, audience, cost, results, learning and next action. Record decisions and outcome reviews without overwriting earlier reports. - **Category:** Institutional memory - **Reason:** The user wants the hub to become a growing decision system. Historical metric windows differ, and two supplied reports repeat the same current period. - **Evidence:** The expanded report repeats the 13-page current-period report and adds five historical pages. Historical metric start dates vary; 2024 boosted-post spend is outside the Jamagg account's reported spend. - **Priority:** Medium - **Expected Impact:** Make future recommendations traceable and reduce repeated work or unsupported comparisons. - **Owner:** Unavailable / not supplied (null) - **Status:** Proposed - **Created At:** 2026-10-06 - **Outcome:** Unavailable / not supplied (null) - **Follow Up:** Assign an owner and agree the review fields when the team begins using the hub; retain prior statuses and decisions in the history log. - **Review Date:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18); [B1, brief section 22](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Dependencies No records supplied. ##### History No records supplied. ### Strategy #### Measure demand before optimising reach - **Id:** STR-01 - **Title:** Measure demand before optimising reach - **Area:** Measurement strategy - **Status:** Proposed - **Classification:** Recommendation - **Summary:** Prioritise an agreed enquiry definition and a simple enquiry-to-quote record. Use views, clicks, follows and platform calls as supporting indicators until commercial outcomes are verified. - **Business Goal Id:** measurable-demand - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11). ##### Recommendation Ids - REC-01 #### Facebook: paid reach with local organic tests - **Id:** STR-02 - **Title:** Facebook: paid reach with local organic tests - **Area:** Facebook strategy - **Status:** Proposed - **Classification:** Working assumption - **Summary:** Keep paid delivery visible as its own contribution. Test community, people and real operations content organically, while avoiding conclusions from one responsive post. - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=2); [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8). ##### Recommendation Ids - REC-02 - REC-04 - REC-05 #### Instagram: practical education and participation - **Id:** STR-03 - **Title:** Instagram: practical education and participation - **Area:** Instagram strategy - **Status:** Proposed - **Classification:** Working assumption - **Summary:** Test useful sand and gravel education, questions and short real-world videos. Review saves, questions, organic views and recorded enquiries separately from boosted results. - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=3); [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Recommendation Ids - REC-02 - REC-03 - REC-05 #### Broaden the mix before choosing winners - **Id:** STR-04 - **Title:** Broaden the mix before choosing winners - **Area:** Content strategy - **Status:** Proposed - **Classification:** Recommendation - **Summary:** Build small tests across education, projects, operations, people, behind the scenes, community and FAQs. Treat safety content as requiring current expert review. No production schedule is approved. - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Recommendation Ids - REC-03 - REC-04 - REC-05 #### Validate buyers through enquiry data - **Id:** STR-05 - **Title:** Validate buyers through enquiry data - **Area:** Audience strategy - **Status:** Proposed - **Classification:** Recommendation - **Summary:** Use contractor, developer, procurement and homeowner groups as interview and enquiry-log hypotheses. Do not treat social follower demographics as customer demographics. - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9); [R1, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=10); [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Recommendation Ids - REC-01 - REC-06 #### Location-led demand with verified fulfilment - **Id:** STR-06 - **Title:** Location-led demand with verified fulfilment - **Area:** Paid-media strategy - **Status:** Proposed - **Classification:** Recommendation - **Summary:** Plan campaigns around confirmed locations and service areas, then compare qualified enquiries by product and parish. Current parish ad views establish delivery, not sales potential. - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=10); [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Recommendation Ids - REC-06 - REC-07 #### Make every campaign leave a useful record - **Id:** STR-07 - **Title:** Make every campaign leave a useful record - **Area:** Institutional memory - **Status:** Proposed - **Classification:** Recommendation - **Summary:** Store what ran, why, what it cost, what happened, what was learned and what comes next. Keep approvals, rejected ideas and missing outcomes visible. - **Owner:** Unavailable / not supplied (null) - **Approved By:** Unavailable / not supplied (null) - **Approved At:** Unavailable / not supplied (null) - **Review Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 22](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Recommendation Ids - REC-08 ### Content Pillars #### Product education - **Id:** education - **Label:** Product education - **Description:** Useful sand and gravel guidance based on verified applications. #### Projects - **Id:** projects - **Label:** Projects - **Description:** Materials in real use, with permission and accurate project context. #### Operations - **Id:** operations - **Label:** Operations - **Description:** Real quarry, loading, processing and delivery activity. #### People - **Id:** people - **Label:** People - **Description:** Consenting employees, drivers and customer interactions. #### Behind the scenes - **Id:** behind-the-scenes - **Label:** Behind the scenes - **Description:** How confirmed activities happen in daily operations. #### Community - **Id:** community - **Label:** Community - **Description:** Relevant local occasions and verified initiatives. #### Safety and preparedness - **Id:** safety - **Label:** Safety and preparedness - **Description:** Relevant guidance requiring current authoritative and business review. #### FAQ and customer education - **Id:** faq - **Label:** FAQ and customer education - **Description:** Answers to approved material, order and delivery questions. ### Content Planner #### Which material does this job need? - **Id:** EXP-01 - **Title:** Which material does this job need? - **Pillar:** Product education - **Pillar Id:** education - **Objective:** Test whether practical material guidance generates saves and useful questions. - **Format:** Carousel - **Platform:** Instagram - **Distribution:** Organic test; any future boost logged separately - **Brief:** Use one confirmed application and a simple selection question. Ask the business to verify every material reference and avoid unsupported specifications. - **Hypothesis:** Useful application guidance may earn more saves and questions than a repeated contact-us caption. - **Guardrail:** No approved technical applications or response benchmarks have been supplied. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Success Measures - Organic saves - Questions and comments - Recorded enquiries mentioning the content ##### Recommendation Ids - REC-03 #### A real loading sequence - **Id:** EXP-02 - **Title:** A real loading sequence - **Pillar:** Operations - **Pillar Id:** operations - **Objective:** Test short vertical operations content against the current static baseline. - **Format:** Short vertical video / Reel - **Platform:** Facebook and Instagram, reviewed separately - **Distribution:** Organic test - **Brief:** Capture an approved loading sequence at a confirmed site. Adapt the opening and caption for each platform and use one approved contact route. - **Hypothesis:** Showing real work may make the product and process easier to understand. - **Guardrail:** Filming access, staff permission, safety review and location details must be confirmed. Existing Reel views do not predict the result of a new Reel. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Success Measures - Organic views by platform - Watch time where available - Questions - Recorded enquiries ##### Recommendation Ids - REC-04 #### Meet the team behind the order - **Id:** EXP-03 - **Title:** Meet the team behind the order - **Pillar:** People - **Pillar Id:** people - **Objective:** Test whether real people create more meaningful organic response. - **Format:** Photography with short caption - **Platform:** Facebook - **Distribution:** Organic test - **Brief:** Feature a consenting employee describing one verified part of their role. Keep the message practical and specific. - **Hypothesis:** People-led content may support local relevance and conversation. - **Guardrail:** The hiring post is a crosspost with unusual reach/views relationships; it is inspiration for a test, not a performance benchmark. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ##### Success Measures - Organic comments - Shares - Profile or page visits where attributable ##### Recommendation Ids - REC-04 - REC-05 #### One project, one material decision - **Id:** EXP-04 - **Title:** One project, one material decision - **Pillar:** Projects - **Pillar Id:** projects - **Objective:** Test useful project context and applications in real use. - **Format:** Photography or carousel - **Platform:** Instagram - **Distribution:** Organic test - **Brief:** Use a real authorised project. Explain one business-verified material decision without claiming a customer result or endorsement that has not been supplied. - **Hypothesis:** Specific real-world context may help prospective customers ask better material questions. - **Guardrail:** Project assets, client permission and approved application details are unavailable. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Success Measures - Saves - Relevant questions - Enquiries mentioning the application ##### Recommendation Ids - REC-04 #### Ask one useful construction question - **Id:** EXP-05 - **Title:** Ask one useful construction question - **Pillar:** FAQ and customer education - **Pillar Id:** faq - **Objective:** Retest participation with a relevant, answerable question. - **Format:** Static image or carousel - **Platform:** Instagram - **Distribution:** Organic test; paid support tracked separately - **Brief:** Ask a practical question grounded in an approved product or FAQ. Provide the verified answer in a follow-up, then record what customers ask. - **Hypothesis:** Question-led posts may invite comments and expose missing customer information. - **Guardrail:** The 2024 question examples were boosted; their totals are not an organic forecast. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). ##### Success Measures - Useful comments - Saves - New FAQ topics - Recorded enquiries ##### Recommendation Ids - REC-05 #### A verified local story - **Id:** EXP-06 - **Title:** A verified local story - **Pillar:** Community - **Pillar Id:** community - **Objective:** Test authentic local relevance on Facebook. - **Format:** Photography with short caption - **Platform:** Facebook - **Distribution:** Organic test - **Brief:** Identify a real initiative or relevant local occasion approved by the business. Use a specific image and useful context; no initiative or calendar date is assumed. - **Hypothesis:** Community relevance may attract more response than repeated product graphics. - **Guardrail:** One responsive back-to-school post is a limited sample, not a permanent channel rule. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8). ##### Success Measures - Organic interactions - Relevant comments - Shares ##### Recommendation Ids - REC-05 #### From order preparation to dispatch - **Id:** EXP-07 - **Title:** From order preparation to dispatch - **Pillar:** Behind the scenes - **Pillar Id:** behind-the-scenes - **Objective:** Test whether showing the process answers practical customer questions. - **Format:** Stories or short vertical video - **Platform:** Facebook and Instagram, reviewed separately - **Distribution:** Organic test - **Brief:** Document one approved part of order preparation. Use business-verified wording and avoid delivery speed or stock availability claims. - **Hypothesis:** Process visibility may make the next enquiry easier and reveal common questions. - **Guardrail:** Stories have no current published baseline; platform insights and asset access need confirmation. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=4); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9); [R1, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=12). ##### Success Measures - Story replies where available - Questions - Recorded enquiries ##### Recommendation Ids - REC-04 #### A reviewed preparedness checklist - **Id:** EXP-08 - **Title:** A reviewed preparedness checklist - **Pillar:** Safety and preparedness - **Pillar Id:** safety - **Objective:** Test useful saveable guidance with current authoritative review. - **Format:** Carousel - **Platform:** Instagram - **Distribution:** Organic test - **Brief:** Choose a relevant preparedness topic only after current authoritative and business review. Keep advice within the company's approved scope. - **Hypothesis:** A clear checklist may earn saves and questions; the existing carousel alone cannot establish this. - **Guardrail:** No weather forecast, safety advice or approved claim is supplied by this experiment brief. - **Status:** Proposed - **Approval Status:** Not approved - **Scheduled Date:** Unavailable / not supplied (null) - **Start Date:** Unavailable / not supplied (null) - **End Date:** Unavailable / not supplied (null) - **Owner:** Unavailable / not supplied (null) - **Outcome:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Success Measures - Saves - Relevant questions - Shares ##### Recommendation Ids - REC-04 ### Knowledge Base #### Business name - **Id:** KB-01 - **Category:** Business - **Label:** Business name - **Value:** Jamaica Aggregates - **Status:** Confirmed - **Notes:** This hub is exclusively for Jamaica Aggregates. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Business overview - **Id:** KB-02 - **Category:** Business - **Label:** Business overview - **Value:** Supplies sand, gravel and other aggregate materials used in construction. - **Status:** Confirmed - **Notes:** Confirmed in the user's supplied brief; product specifications and coverage remain unconfirmed. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Brand separation - **Id:** KB-03 - **Category:** Brand - **Label:** Brand separation - **Value:** Jamaica Aggregates and Jamaica Premix are separate businesses. Keep their identity, data, products and claims separate. - **Status:** Confirmed - **Notes:** Explicit user requirement. Evidence: [B1, brief section 3](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Website - **Id:** KB-04 - **Category:** Contact - **Label:** Website - **Value:** https://www.jamagg.com/ - **Status:** Confirmed - **Notes:** Supplied by the user; no analytics connection is established. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Facebook - **Id:** KB-05 - **Category:** Contact - **Label:** Facebook - **Value:** https://www.facebook.com/JamaicaAggregates/ - **Status:** Confirmed - **Notes:** Supplied by the user. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Instagram - **Id:** KB-06 - **Category:** Contact - **Label:** Instagram - **Value:** https://www.instagram.com/jamaicaaggregates/ - **Status:** Confirmed - **Notes:** Supplied by the user. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### LinkedIn - **Id:** KB-07 - **Category:** Contact - **Label:** LinkedIn - **Value:** https://jm.linkedin.com/company/jamaica-aggregates-limited - **Status:** Confirmed - **Notes:** Supplied account link only; no LinkedIn performance data supplied. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Current marketing references - **Id:** KB-08 - **Category:** Products - **Label:** Current marketing references - **Status:** Confirmed - **Notes:** References appearing in supplied marketing materials; not a complete approved catalogue or service commitment. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Value - Washed sand - Sand and gravel - Material selection - Quarry supply - Delivery to construction sites #### Brand language - **Id:** KB-09 - **Category:** Brand - **Label:** Brand language - **Value:** Use sand and gravel where clearer for a general Jamaican audience; use aggregates where technically appropriate. - **Status:** Confirmed - **Notes:** Calm, practical, clear and construction-focused voice. Avoid unsupported superiority claims. Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Business objective - **Id:** KB-10 - **Category:** Measurement - **Label:** Business objective - **Value:** Generate measurable demand and enquiries, then connect marketing to quotes, orders and revenue as data becomes available. - **Status:** Confirmed - **Notes:** No numerical target is approved. Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Reporting-period convention - **Id:** KB-11 - **Category:** Measurement - **Label:** Reporting-period convention - **Value:** September 6–October 5, 2026, compared with August 7–September 5, 2026; Meta Pacific Time. - **Status:** Confirmed - **Notes:** Keep historical metric start dates and cumulative campaign periods separate. Evidence: [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1). #### Platform actions and business outcomes - **Id:** KB-12 - **Category:** Measurement - **Label:** Platform actions and business outcomes - **Value:** Clicks, landing-page views and platform calls are supporting indicators. Qualified enquiries, quotes, orders and revenue require verification. - **Status:** Confirmed - **Notes:** Do not convert platform-reported actions into sales. Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 11](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Full approved product catalogue - **Id:** KB-13 - **Category:** Products - **Label:** Full approved product catalogue - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Request product names, specifications, uses, location availability and review owner. Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Confirmed operating locations - **Id:** KB-14 - **Category:** Locations - **Label:** Confirmed operating locations - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Campaign names and parish views do not establish operating locations. Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Delivery coverage and service areas - **Id:** KB-15 - **Category:** Services - **Label:** Delivery coverage and service areas - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Do not infer delivery radius, dispatch times or served parishes from ads. Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Pricing and commercial terms - **Id:** KB-16 - **Category:** Products - **Label:** Pricing and commercial terms - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** No prices, minimum quantities or payment terms were supplied. Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Approved phone and WhatsApp contacts - **Id:** KB-17 - **Category:** Contact - **Label:** Approved phone and WhatsApp contacts - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Confirm each route, owner, operating hours and response process. Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Verified customer segments and decision-makers - **Id:** KB-18 - **Category:** Customers - **Label:** Verified customer segments and decision-makers - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Working groups below are hypotheses, not confirmed CRM segments. Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Approved claims register - **Id:** KB-19 - **Category:** Brand - **Label:** Approved claims register - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** No evidence-backed claims register supplied. Do not use best, number one, leading, highest quality or superior. Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Approved order and delivery FAQs - **Id:** KB-20 - **Category:** FAQ - **Label:** Approved order and delivery FAQs - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Questions are supplied as content opportunities; answers must come from the business. Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Full brand guidelines - **Id:** KB-21 - **Category:** Brand - **Label:** Full brand guidelines - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** The brief supplies tone. A full brand-guideline document has not been supplied. Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Lead, quote, order and revenue baseline - **Id:** KB-22 - **Category:** Measurement - **Label:** Lead, quote, order and revenue baseline - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation - **Notes:** Unavailable values are not zero results. Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ### Working Customer Groups - **Status:** Needs Confirmation - **Classification:** Working assumption - **Note:** Validate through enquiries, sales interviews or customer records; follower demographics do not confirm these groups. Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Groups - Contractors - Construction companies - Developers - Engineers - Project managers - Procurement teams - Builders - Homeowners undertaking construction - Businesses undertaking construction projects #### Possible Decision Makers - Contractor - Engineer - Site manager - Developer - Project manager - Procurement officer - Business owner - Homeowner ### Gaps #### Enquiry and qualified-lead definitions - **Id:** GAP-01 - **Title:** Enquiry and qualified-lead definitions - **Group:** Business outcomes - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** The team cannot compare demand quality without agreeing what counts as an enquiry and a qualified lead. - **Needed Next:** Definition, qualification fields and enquiry-log owner. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Enquiry, quote, order and revenue records - **Id:** GAP-02 - **Title:** Enquiry, quote, order and revenue records - **Group:** Business outcomes - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Platform clicks and calls cannot establish sales or return on marketing spend. - **Needed Next:** A permissioned sample linking enquiry date, source, product, parish, qualification, quote, order and value. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Official contact routes and response ownership - **Id:** GAP-03 - **Title:** Official contact routes and response ownership - **Group:** Business context - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** An enquiry campaign needs a verified phone, WhatsApp or form destination and someone able to respond. - **Needed Next:** Approved contacts, hours, response process and consent/privacy requirements. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Product catalogue and technical applications - **Id:** GAP-04 - **Title:** Product catalogue and technical applications - **Group:** Business context - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Material education and local ads need verified product names, uses and specifications. - **Needed Next:** Current approved catalogue, technical reviewer and product availability by location. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Approved claims and FAQ answers - **Id:** GAP-05 - **Title:** Approved claims and FAQ answers - **Group:** Business context - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Customer-facing content must explain value without unsupported quality, delivery or technical claims. - **Needed Next:** Evidence-backed claims register and approved answers to common customer questions. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Locations, fulfilment and service areas - **Id:** GAP-06 - **Title:** Locations, fulfilment and service areas - **Group:** Business context - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Parish ad views do not confirm delivery coverage or viable local demand. - **Needed Next:** Confirmed operating sites, service areas, delivery limits and fulfilment constraints. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Website tracking and access inventory - **Id:** GAP-07 - **Title:** Website tracking and access inventory - **Group:** Measurement - **Priority:** High - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** No connected website conversions, GA4 property, tag container or tracking audit is supplied. - **Needed Next:** Read-only inventory of existing GA4, GTM, Meta Pixel, forms and consent controls. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Customer database and buying decisions - **Id:** GAP-08 - **Title:** Customer database and buying decisions - **Group:** Business outcomes - **Priority:** Medium - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Working customer groups cannot be validated from follower demographics. - **Needed Next:** Permissioned enquiry/customer sample and short sales-team interviews. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Historical metric conflicts and paid support - **Id:** GAP-09 - **Title:** Historical metric conflicts and paid support - **Group:** Evidence quality - **Priority:** Medium - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Historical headline and yearly follows differ; some post reach/views relationships are unusual; boosted 2024 spend is outside the reported account. - **Needed Next:** Read-only exports or screenshots with post scope, account filters, paid attribution and metric windows. - **Owner:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). #### Real assets, permissions and production capacity - **Id:** GAP-10 - **Title:** Real assets, permissions and production capacity - **Group:** Creative operations - **Priority:** Medium - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Project, people and operations tests need approved images, consent and a feasible review workflow. - **Needed Next:** Asset inventory, filming access, permission process, reviewer and available production capacity. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Campaign budget and test approval - **Id:** GAP-11 - **Title:** Campaign budget and test approval - **Group:** Governance - **Priority:** Medium - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** Historical spend is not an approved future budget, and report recommendations are not approved campaigns. - **Needed Next:** Proposed test budget, responsible approver and stop/review criteria. - **Owner:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 8](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Google Ads and other-channel evidence - **Id:** GAP-12 - **Title:** Google Ads and other-channel evidence - **Group:** Measurement - **Priority:** Low - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** The hub has no supplied Google Ads or LinkedIn performance evidence; channel effectiveness cannot be inferred. - **Needed Next:** Confirm whether accounts exist, then scope read-only evidence collection when relevant. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). #### Brand guideline and pricing documents - **Id:** GAP-13 - **Title:** Brand guideline and pricing documents - **Group:** Business context - **Priority:** Medium - **Status:** Needs Confirmation - **Value:** Unavailable / not supplied (null) - **Why It Matters:** The brief sets tone but does not supply a full design or commercial-policy register. - **Needed Next:** Approved brand manual, pricing/terms policy and document owners. - **Owner:** Unavailable / not supplied (null) Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ### Measurement Roadmap #### Agree the enquiry record - **Id:** MR-01 - **Phase:** 1 - **Title:** Agree the enquiry record - **Status:** Future / not connected - **Connected:** No - **Summary:** Define enquiries, qualified leads and follow-up responsibilities; record product, parish, contact route and source where known. - **Proof Of Completion:** A reviewed sample of genuine enquiries with consistent definitions. - **Owner:** Unavailable / not supplied (null) - **Target Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Systems - Manual enquiry log ##### Required Inputs - GAP-01 - GAP-02 - GAP-03 #### Audit the website measurement base - **Id:** MR-02 - **Phase:** 2 - **Title:** Audit the website measurement base - **Status:** Future / not connected - **Connected:** No - **Summary:** Inventory existing tracking before proposing changes. Plan GA4 and Google Tag Manager with approved events, access and privacy controls. - **Proof Of Completion:** Verified event definitions and a documented test visit; no duplicate event firing. - **Owner:** Unavailable / not supplied (null) - **Target Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Systems - Google Analytics 4 - Google Tag Manager ##### Required Inputs - GAP-07 #### Measure contact attempts - **Id:** MR-03 - **Phase:** 3 - **Title:** Measure contact attempts - **Status:** Future / not connected - **Connected:** No - **Summary:** Plan website form, click-to-call and WhatsApp-link events. Keep contact attempts separate from conversations, enquiries and qualification. - **Proof Of Completion:** Tested contact events reconciled to their destination, with clear event limitations. - **Owner:** Unavailable / not supplied (null) - **Target Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Systems - Website forms - Click-to-call - WhatsApp-link events ##### Required Inputs - GAP-01 - GAP-03 - GAP-07 #### Connect campaign and website signals - **Id:** MR-04 - **Phase:** 4 - **Title:** Connect campaign and website signals - **Status:** Future / not connected - **Connected:** No - **Summary:** Plan consistent campaign tagging, Meta Pixel and Google Ads conversion tracking where accounts and lawful event use are confirmed. - **Proof Of Completion:** Tested campaign visits and verified platform event receipts with deduplication where required. - **Owner:** Unavailable / not supplied (null) - **Target Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Systems - Campaign tagging - Meta Pixel - Google Ads conversion tracking ##### Required Inputs - GAP-07 - GAP-12 #### Evaluate server-side events when appropriate - **Id:** MR-05 - **Phase:** 5 - **Title:** Evaluate server-side events when appropriate - **Status:** Future / not connected - **Connected:** No - **Summary:** Assess Meta Conversions API only after event definitions, consent, ownership, deduplication and technical feasibility are established. - **Proof Of Completion:** A reviewed decision on feasibility followed by independently verified event delivery if implemented. - **Owner:** Unavailable / not supplied (null) - **Target Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Systems - Meta Conversions API, if appropriate ##### Required Inputs - GAP-01 - GAP-07 #### Follow enquiries through the commercial journey - **Id:** MR-06 - **Phase:** 6 - **Title:** Follow enquiries through the commercial journey - **Status:** Future / not connected - **Connected:** No - **Summary:** Link qualified enquiries to quotes and orders using permissioned business records; add revenue only when reliable values and attribution limits are documented. - **Proof Of Completion:** A validated enquiry-to-quote-to-order sample and an explanation of unmatched or unknown sources. - **Owner:** Unavailable / not supplied (null) - **Target Date:** Unavailable / not supplied (null) Evidence: [B1, brief section 4](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ##### Systems - Enquiry log - Quote records - Order records - Revenue records ##### Required Inputs - GAP-02 - GAP-08 ### Funnel #### Social media - **Id:** social - **Label:** Social media - **Availability:** Reported - **Note:** Supplied Facebook and Instagram report snapshots. #### Paid media - **Id:** paid - **Label:** Paid media - **Availability:** Reported - **Note:** Reported Meta spend and attributed platform actions. #### Website visits - **Id:** website - **Label:** Website visits - **Availability:** Partial - **Note:** Platform landing-page views and clicks; no website analytics connection. #### Phone / WhatsApp / forms - **Id:** contact - **Label:** Phone / WhatsApp / forms - **Availability:** Partial - **Note:** Meta calls placed and messaging contacts; completion and enquiry quality unverified. #### Qualified enquiries - **Id:** enquiries - **Label:** Qualified enquiries - **Availability:** Unavailable - **Note:** No verified enquiry or qualification records supplied. #### Quotes - **Id:** quotes - **Label:** Quotes - **Availability:** Unavailable - **Note:** No quote records supplied. #### Orders - **Id:** orders - **Label:** Orders - **Availability:** Unavailable - **Note:** No order records supplied. #### Revenue - **Id:** revenue - **Label:** Revenue - **Availability:** Unavailable - **Note:** No verified revenue or attribution supplied. ### Institutional Memory - **Status:** Seeded from supplied evidence; no approved decisions or completed experiments recorded #### Learning Records ##### Paid visibility and organic health diverge - **Id:** LEARN-01 - **Title:** Paid visibility and organic health diverge - **What We Did:** The current reporting period contains paid delivery and seven page posts per platform. - **What Happened:** Facebook views were 99.4% paid while organic views declined 10%; Instagram organic views rose 26.9%. - **Learning:** Review paid distribution and organic response separately. Headline growth alone cannot describe channel health. - **Confidence:** Reported period finding - **Limits:** The comparison base was unusually low and the content mix was narrow. - **Approved Decision:** Unavailable / not supplied (null) - **Implementation:** Unavailable / not supplied (null) - **Outcome After Change:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=2); [R1, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=3). ###### Recommendation Ids - REC-02 ##### Questions have historical engagement evidence - **Id:** LEARN-02 - **Title:** Questions have historical engagement evidence - **What We Did:** Boosted Instagram question posts ran in February and March 2024. - **What Happened:** Three question posts recorded 89 comments and 164 saves combined in the historical post table. - **Learning:** Question-led content deserves a current test, with paid and organic support explicitly recorded. - **Confidence:** Historical reported association - **Limits:** All three posts were boosted. Organic response, historic spend and comparable current delivery are unavailable. - **Approved Decision:** Unavailable / not supplied (null) - **Implementation:** Unavailable / not supplied (null) - **Outcome After Change:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18). ###### Recommendation Ids - REC-05 ##### People and community content merit new tests - **Id:** LEARN-03 - **Title:** People and community content merit new tests - **What We Did:** A back-to-school crosspost ran in the current period; a hiring crosspost ran on September 2, 2026. - **What Happened:** Back-to-school was the only current Facebook page post with interactions. The historical hiring record reports 27 shares, 30 saves and 41 follows. - **Learning:** Test authentic people and local stories without presenting the historical data as proof of a permanent organic winner. - **Confidence:** Limited current and historical examples - **Limits:** Crosspost figures combine platforms. Historical hiring reach/views relationships need confirmation; do not calculate engagement rates from them. - **Approved Decision:** Unavailable / not supplied (null) - **Implementation:** Unavailable / not supplied (null) - **Outcome After Change:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17). ###### Recommendation Ids - REC-04 - REC-05 ##### A historical Reel produced platform clicks - **Id:** LEARN-04 - **Title:** A historical Reel produced platform clicks - **What We Did:** From quarry to project site ran as a boosted crossposted Reel on February 20, 2026. - **What Happened:** The historical post record reports 187 link clicks and 21,359 views, including 20,492 ad views. - **Learning:** Real operations video is a reasonable experiment, with organic and paid delivery evaluated separately. - **Confidence:** Historical reported association - **Limits:** Clicks are not enquiries; the record is crossposted and paid-supported. No new Reels were published in the current period. - **Approved Decision:** Unavailable / not supplied (null) - **Implementation:** Unavailable / not supplied (null) - **Outcome After Change:** Unavailable / not supplied (null) Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6). ###### Recommendation Ids - REC-04 ##### Calls are a contact signal, not sales - **Id:** LEARN-05 - **Title:** Calls are a contact signal, not sales - **What We Did:** The supplied account history contains several Bath call campaigns and a Jamaica Aggregates video call campaign. - **What Happened:** The current Bath static call campaign reports 81 calls placed; earlier call campaigns have their own cumulative results. - **Learning:** Retain each campaign's period and objective; reconcile calls with completed conversations and qualified enquiries before evaluating commercial results. - **Confidence:** Platform-reported campaign action - **Limits:** Completed calls, duplicate callers, lead quality, quotes and sales are unavailable. Campaign results are not current-period account totals. - **Approved Decision:** Unavailable / not supplied (null) - **Implementation:** Unavailable / not supplied (null) - **Outcome After Change:** Unavailable / not supplied (null) Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 11](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt). ###### Recommendation Ids - REC-01 - REC-06 #### Decision History No records supplied. #### Campaign Review Fields - What we did - Why we did it - What it cost - What happened - What we learned - What we should do next - Evidence and scope - Approval - Review date #### Future AI - **Status:** Deferred - **Connected:** No - **Purpose:** Future answers should cite registered evidence and disclose insufficient support. - **Limitations:** No AI provider, live account, automated ingestion or publishing is connected. ## Official website listings and location context - **Schema Version:** 1 - **Brand:** Jamaica Aggregates Limited - **Checked At:** 2026-10-06 - **Verification Method:** Official Jamaica Aggregates website pages reviewed on 6 October 2026. Confirmed means the information is explicitly published there; it does not certify current stock, technical suitability, delivery coverage or internal approval. ### Limitations - The website does not state a publication or last-updated date for these listings. - Product availability, specifications, pricing and approved claims still require business confirmation. - A published service heading confirms the listing only; scope, fulfilment arrangements and commercial terms remain unknown. - Facilities do not establish served parishes, delivery radiuses or product availability by location. - The six selectable parishes are requested exploration areas, not a confirmed service-area list. - No Jamaica Premix products, facilities or performance have been imported. - Reported parish traffic-ad views remain separate from campaign attribution. The association to Recommended Material is inferred and needs confirmation in Ads Manager. ### Sources #### Jamaica Aggregates — Products & Services - **Id:** W2 - **Title:** Jamaica Aggregates — Products & Services - **Url:** [https://www.jamagg.com/products-services/](https://www.jamagg.com/products-services/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied. #### Jamaica Aggregates — Contact - **Id:** W3 - **Title:** Jamaica Aggregates — Contact - **Url:** [https://www.jamagg.com/contact/](https://www.jamagg.com/contact/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named. #### Jamaica Aggregates — About Us - **Id:** W4 - **Title:** Jamaica Aggregates — About Us - **Url:** [https://www.jamagg.com/about-us/](https://www.jamagg.com/about-us/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage. #### Jamaica Aggregates — Infrastructure - **Id:** W5 - **Title:** Jamaica Aggregates — Infrastructure - **Url:** [https://www.jamagg.com/market/infrastructure/](https://www.jamagg.com/market/infrastructure/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published market positioning, not a measured CRM segment or evidence of market share. #### Jamaica Aggregates — Buildings - **Id:** W6 - **Title:** Jamaica Aggregates — Buildings - **Url:** [https://www.jamagg.com/market/buildings/](https://www.jamagg.com/market/buildings/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published customer groups, not a verified list of current customers or buying decision-makers. #### Jamaica Aggregates — Industrial - **Id:** W7 - **Title:** Jamaica Aggregates — Industrial - **Url:** [https://www.jamagg.com/market/industrial/](https://www.jamagg.com/market/industrial/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Published market positioning; no segment revenue or demand data. #### Jamaica Aggregates — Retail - **Id:** W8 - **Title:** Jamaica Aggregates — Retail - **Url:** [https://www.jamagg.com/market/retail/](https://www.jamagg.com/market/retail/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list. #### Jamaica Aggregates — Exports - **Id:** W9 - **Title:** Jamaica Aggregates — Exports - **Url:** [https://www.jamagg.com/market/exports/](https://www.jamagg.com/market/exports/) - **Checked At:** 2026-10-06 - **Kind:** Official website - **Limitations:** Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval. ### Catalogue #### 3/8″ Stone - **Id:** WEB-P01 - **Category:** Products - **Label:** 3/8″ Stone - **Value:** 3/8″ Stone - **Status:** Confirmed - **Summary:** Website-listed uses include road surfaces, pumped concrete and walls. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Technical specification, suitability and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### 5/8″ Stone - **Id:** WEB-P02 - **Category:** Products - **Label:** 5/8″ Stone - **Value:** 5/8″ Stone - **Status:** Confirmed - **Summary:** Listed for ready-mixed and other concrete applications. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Technical specification, suitability and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### 3/4″ Stone - **Id:** WEB-P03 - **Category:** Products - **Label:** 3/4″ Stone - **Value:** 3/4″ Stone - **Status:** Confirmed - **Summary:** Listed for ready-mixed and other concrete applications. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Technical specification, suitability and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### 1″ Stone - **Id:** WEB-P04 - **Category:** Products - **Label:** 1″ Stone - **Value:** 1″ Stone - **Status:** Confirmed - **Summary:** Website-listed uses include drainage and base layers. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Technical specification, suitability and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### 1½–4″ Stone - **Id:** WEB-P05 - **Category:** Products - **Label:** 1½–4″ Stone - **Value:** 1½–4″ Stone - **Status:** Confirmed - **Summary:** Website-listed uses include drainage and base layers. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Technical specification, suitability and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Washed Sand - **Id:** WEB-P06 - **Category:** Products - **Label:** Washed Sand - **Value:** Washed Sand - **Status:** Confirmed - **Summary:** Listed for concrete and asphalt production. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Technical specification, suitability and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Manufactured Sand - **Id:** WEB-P07 - **Category:** Products - **Label:** Manufactured Sand - **Value:** Manufactured Sand - **Status:** Confirmed - **Summary:** Named in the product list; application details are not provided. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Applications, technical specification and stock by location. - **Approved Specification:** Unavailable / not supplied (null) - **Availability:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Delivery - **Id:** WEB-S01 - **Category:** Services - **Label:** Delivery - **Value:** Delivery - **Status:** Confirmed - **Summary:** Listed as a service on the official website. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Served areas, dispatch arrangements, timing and commercial terms. - **Scope:** Unavailable / not supplied (null) - **Coverage:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Export - **Id:** WEB-S02 - **Category:** Services - **Label:** Export - **Value:** Export - **Status:** Confirmed - **Summary:** Listed as a service on the official website. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current destinations, products, shipment requirements and terms. - **Scope:** Unavailable / not supplied (null) - **Coverage:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Contracting - **Id:** WEB-S03 - **Category:** Services - **Label:** Contracting - **Value:** Contracting - **Status:** Confirmed - **Summary:** Listed as a service on the official website. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current service scope, capability and commercial terms. - **Scope:** Unavailable / not supplied (null) - **Coverage:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Concrete - **Id:** WEB-S04 - **Category:** Services - **Label:** Concrete - **Value:** Concrete - **Status:** Confirmed - **Summary:** Listed as a service heading on the Jamaica Aggregates website. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Exact service scope and fulfilment entity. No ready-mix product range is inferred. - **Scope:** Unavailable / not supplied (null) - **Coverage:** Unavailable / not supplied (null) ##### Source Ids - W2 ##### Source Urls - https://www.jamagg.com/products-services/ #### Infrastructure - **Id:** WEB-M01 - **Category:** Commercial markets - **Label:** Infrastructure - **Value:** Infrastructure - **Status:** Confirmed - **Summary:** The company presents infrastructure projects as a commercial market. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current customers, segment demand, buying roles and sales contribution. - **Customer Count:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) ##### Source Ids - W5 ##### Source Urls - https://www.jamagg.com/market/infrastructure/ #### Buildings - **Id:** WEB-M02 - **Category:** Commercial markets - **Label:** Buildings - **Value:** Buildings - **Status:** Confirmed - **Summary:** Residential and commercial construction; the page addresses contractors, designers, developers and owners. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current customers, segment demand, buying roles and sales contribution. - **Customer Count:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) ##### Source Ids - W6 ##### Source Urls - https://www.jamagg.com/market/buildings/ #### Industrial - **Id:** WEB-M03 - **Category:** Commercial markets - **Label:** Industrial - **Value:** Industrial - **Status:** Confirmed - **Summary:** The website addresses ready-mix concrete, asphalt and concrete-product manufacturers. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current customers, segment demand, buying roles and sales contribution. - **Customer Count:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) ##### Source Ids - W7 ##### Source Urls - https://www.jamagg.com/market/industrial/ #### Retail - **Id:** WEB-M04 - **Category:** Commercial markets - **Label:** Retail - **Value:** Retail - **Status:** Confirmed - **Summary:** A published commercial market; the page identifies the company's Portmore retail yard. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current retail partners, product availability and sales contribution. - **Customer Count:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) ##### Source Ids - W8 ##### Source Urls - https://www.jamagg.com/market/retail/ #### Export - **Id:** WEB-M05 - **Category:** Commercial markets - **Label:** Export - **Value:** Export - **Status:** Confirmed - **Summary:** The export page describes shipping through an associate arrangement with Jamaica Gypsum Quarries. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Current destinations, commercial arrangements and sales contribution. - **Customer Count:** Unavailable / not supplied (null) - **Revenue:** Unavailable / not supplied (null) ##### Source Ids - W9 ##### Source Urls - https://www.jamagg.com/market/exports/ ### Facilities #### Portmore retail yard - **Id:** FAC-01 - **Label:** Portmore retail yard - **Value:** Dyke Road, Portmore - **Parish:** St Catherine - **Status:** Confirmed - **Summary:** The official contact page names the retail yard in St Catherine. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Opening hours, available products and collection or delivery arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W3 - W8 ##### Source Urls - https://www.jamagg.com/contact/ - https://www.jamagg.com/market/retail/ #### Limestone facilities - **Id:** FAC-02 - **Label:** Limestone facilities - **Value:** Parish-level operations reference - **Parish:** St Catherine - **Status:** Confirmed - **Summary:** The operations profile identifies limestone facilities in this parish; individual sites are not named there. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Site names, operating status, product availability and dispatch arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W4 ##### Source Urls - https://www.jamagg.com/about-us/ #### Sand and gravel facilities - **Id:** FAC-03 - **Label:** Sand and gravel facilities - **Value:** Parish-level operations reference - **Parish:** St Thomas - **Status:** Confirmed - **Summary:** The operations profile identifies sand and gravel facilities in this parish; individual sites are not named there. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Site names, operating status, product availability and dispatch arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W4 ##### Source Urls - https://www.jamagg.com/about-us/ #### Lionel Town - **Id:** FAC-04 - **Label:** Lionel Town - **Value:** Published contact location - **Parish:** Clarendon - **Status:** Confirmed - **Summary:** The contact page lists Lionel Town in Clarendon; the site's function is not specified. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Facility type, operating status, product availability and dispatch arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W3 ##### Source Urls - https://www.jamagg.com/contact/ #### Main office - **Id:** FAC-05 - **Label:** Main office - **Value:** 31 Molynes Road, Kingston 10 - **Parish:** Unavailable / not supplied (null) - **Status:** Confirmed - **Summary:** Official contact address. The page does not state a parish, so none is assigned here. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Parish classification, opening hours and visitor arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W3 ##### Source Urls - https://www.jamagg.com/contact/ #### Yallahs Plant - **Id:** FAC-06 - **Label:** Yallahs Plant - **Value:** Poormans Corner, Yallahs - **Parish:** Unavailable / not supplied (null) - **Status:** Confirmed - **Summary:** Official plant address. The contact page does not explicitly state its parish; no geographic join is inferred. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Verified parish mapping, operating status and products by location. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W3 ##### Source Urls - https://www.jamagg.com/contact/ #### Agualta Vale - **Id:** FAC-07 - **Label:** Agualta Vale - **Value:** Published contact location - **Parish:** St Mary - **Status:** Confirmed - **Summary:** Listed in St Mary on the official contact page. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Facility type, operating status, product availability and dispatch arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W3 ##### Source Urls - https://www.jamagg.com/contact/ #### Limestone facilities - **Id:** FAC-08 - **Label:** Limestone facilities - **Value:** Parish-level operations reference - **Parish:** Trelawny - **Status:** Confirmed - **Summary:** The operations profile identifies limestone facilities in this parish. - **Checked At:** 2026-10-06 - **Needs Confirmation:** Site names, operating status, product availability and dispatch arrangements. - **Coordinates:** Unavailable / not supplied (null) - **Delivery Radius:** Unavailable / not supplied (null) - **Product Availability:** Unavailable / not supplied (null) ##### Source Ids - W4 ##### Source Urls - https://www.jamagg.com/about-us/ ### Parishes #### St Andrew - **Id:** st-andrew - **Label:** St Andrew - **Selection Basis:** User-requested exploration area - **Facility Status:** Needs Confirmation - **Qualified Enquiries:** Unavailable / not supplied (null) - **Product Demand:** Unavailable / not supplied (null) - **Spend:** Unavailable / not supplied (null) - **Service Coverage:** Unavailable / not supplied (null) - **Ad Delivery Candidate Campaign Id:** recommended-material - **Ad Delivery Campaign Match Status:** Needs Confirmation - **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager. ##### Facility Ids No records supplied. ##### Campaign Ids No records supplied. #### St Catherine - **Id:** st-catherine - **Label:** St Catherine - **Selection Basis:** User-requested exploration area - **Facility Status:** Confirmed - **Qualified Enquiries:** Unavailable / not supplied (null) - **Product Demand:** Unavailable / not supplied (null) - **Spend:** Unavailable / not supplied (null) - **Service Coverage:** Unavailable / not supplied (null) - **Ad Delivery Candidate Campaign Id:** recommended-material - **Ad Delivery Campaign Match Status:** Needs Confirmation - **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager. ##### Facility Ids - FAC-01 - FAC-02 ##### Campaign Ids No records supplied. #### St Thomas - **Id:** st-thomas - **Label:** St Thomas - **Selection Basis:** User-requested exploration area - **Facility Status:** Confirmed - **Qualified Enquiries:** Unavailable / not supplied (null) - **Product Demand:** Unavailable / not supplied (null) - **Spend:** Unavailable / not supplied (null) - **Service Coverage:** Unavailable / not supplied (null) - **Ad Delivery Candidate Campaign Id:** Unavailable / not supplied (null) - **Ad Delivery Campaign Match Status:** Unavailable / not supplied (null) - **Ad Delivery Campaign Match Basis:** Unavailable / not supplied (null) ##### Facility Ids - FAC-03 ##### Campaign Ids - bath-sep-oct - bath-june - bath-static - bath-video #### St James - **Id:** st-james - **Label:** St James - **Selection Basis:** User-requested exploration area - **Facility Status:** Needs Confirmation - **Qualified Enquiries:** Unavailable / not supplied (null) - **Product Demand:** Unavailable / not supplied (null) - **Spend:** Unavailable / not supplied (null) - **Service Coverage:** Unavailable / not supplied (null) - **Ad Delivery Candidate Campaign Id:** recommended-material - **Ad Delivery Campaign Match Status:** Needs Confirmation - **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager. ##### Facility Ids No records supplied. ##### Campaign Ids No records supplied. #### Manchester - **Id:** manchester - **Label:** Manchester - **Selection Basis:** User-requested exploration area - **Facility Status:** Needs Confirmation - **Qualified Enquiries:** Unavailable / not supplied (null) - **Product Demand:** Unavailable / not supplied (null) - **Spend:** Unavailable / not supplied (null) - **Service Coverage:** Unavailable / not supplied (null) - **Ad Delivery Candidate Campaign Id:** recommended-material - **Ad Delivery Campaign Match Status:** Needs Confirmation - **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager. ##### Facility Ids No records supplied. ##### Campaign Ids No records supplied. #### Clarendon - **Id:** clarendon - **Label:** Clarendon - **Selection Basis:** User-requested exploration area - **Facility Status:** Confirmed - **Qualified Enquiries:** Unavailable / not supplied (null) - **Product Demand:** Unavailable / not supplied (null) - **Spend:** Unavailable / not supplied (null) - **Service Coverage:** Unavailable / not supplied (null) - **Ad Delivery Candidate Campaign Id:** recommended-material - **Ad Delivery Campaign Match Status:** Needs Confirmation - **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager. ##### Facility Ids - FAC-04 ##### Campaign Ids No records supplied. ### Unconfirmed #### Current approved technical catalogue - **Id:** WEB-U01 - **Label:** Current approved technical catalogue - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation #### Products available by location - **Id:** WEB-U02 - **Label:** Products available by location - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation #### Service coverage and dispatch terms - **Id:** WEB-U03 - **Label:** Service coverage and dispatch terms - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation #### Qualified enquiries by parish - **Id:** WEB-U04 - **Label:** Qualified enquiries by parish - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation #### Product demand by parish - **Id:** WEB-U05 - **Label:** Product demand by parish - **Value:** Unavailable / not supplied (null) - **Status:** Needs Confirmation