INTELLIGENCE COMMAND CENTRE / BASELINE 01
Executive overview
The signals, the decisions, and what comes next.
6 Sept 2026 – 5 Oct 2026vs 7 Aug – 5 Sep · Pacific Time
Reporting dates MARKETING HEALTHMixed signals
6 Sep – 5 Oct 2026 · Reported 6 October 2026
Visibility is growing.
Demand is still unmeasured.
Paid media is generating attention. Instagram is showing stronger organic activity. The next step is to connect that attention to qualified enquiries.
The position at a glancePaid visibilityStrong99.4% of Facebook views from ads
Organic healthMixedInstagram +26.9% · Facebook −10%
Business attributionMissingQualified enquiries and revenue unavailable
01 / Key signalsSelect a number to explore its meaning and evidence
What the evidence is telling us
Three signals, their meaning and the proposed response.
MeaningInstagram has the healthier organic distribution in this baseline. The small content sample is a starting signal, not a permanent channel rule.
Proposed actionTest practical education, useful carousels and short video on Instagram. Keep organic results separate from any paid boost.
MeaningThe visibility increase reflects paid distribution. It does not demonstrate stronger organic response or qualified business demand.
Proposed actionGive Facebook a clear paid and community role, then judge each campaign against its objective and real enquiry quality.
MeaningThe Hub can identify what is untested. It cannot conclude that these formats or themes will succeed before a test is run.
Proposed actionBroaden the sample with real operations, people and product-use tests. Confirm assets, permissions and product details before scheduling.
The comparison period had very little activity until late August. Large percentage increases reflect a low starting base.
The next three decisions
Baseline recommendations remain proposed until reviewed.
01High priorityProposed
Platform actions are available; their commercial value is still unknown.
Owner Unassigned 02High priorityProposed
Seven posts per platform leave important themes and formats untested.
Owner Unassigned 03High priorityProposed
Paid dependence and organic response differ between the channels.
Owner Unassigned Campaigns in the current baseline
Reported active on 6 October 2026. Status has not been refreshed live.
Reported activeEnds 31 Oct 2026
81calls placedCumulative reported result
Reported activeEnds 15 Oct 2026 696landing-page viewsCumulative reported result
Calls placed and landing-page views are platform-reported actions. Qualified leads, orders and sales are not established.
From visibility to business demand
Follow the measurement gap from reported exposure to commercial value.
Confirmed dataPartial dataNot measured
Select a stage to explore the evidence and the next tracking step. This pathway shows data availability, not conversion rates.
The biggest blind spot is business impact.
Enquiry, quote, order and revenue data will make the next reporting cycle more useful.
