The evidence library
Two supplied reports, one deduplicated baseline, a scoped historical appendix and verified official website listings.
Jamaica Aggregates - Facebook & Instagram Performance Report
Current period and campaign spend
Jamaica Aggregates - Facebook & Instagram Performance Report with All-Time Performance
Current period, spend and retained historical performance
Jamaica Aggregates Marketing Intelligence Hub brief
Build requirements and user-confirmed business context
Jamaica Aggregates official website
Public company context
Jamaica Aggregates — Products & Services
Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied.
Jamaica Aggregates — Contact
Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named.
Jamaica Aggregates — About Us
Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage.
Jamaica Aggregates — Infrastructure
Published market positioning, not a measured CRM segment or evidence of market share.
Jamaica Aggregates — Buildings
Published customer groups, not a verified list of current customers or buying decision-makers.
Jamaica Aggregates — Industrial
Published market positioning; no segment revenue or demand data.
Jamaica Aggregates — Retail
Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list.
Jamaica Aggregates — Exports
Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval.
Evidence cautions and reconciliations
Conflicts are kept visible rather than silently corrected or used to overstate a result.
The two period reports are duplicates
The first 13 pages are text-identical. R2 appends five historical pages. One current-period baseline is stored; duplicate records are not summed.
Facebook follow totals disagree
All-time headline is 548 follows; yearly daily sums are 364 + 122 + 14 + 61 = 561. Source explicitly acknowledges a difference of 13.
Instagram annual views use a mixed scope
Instagram-only headline is 863,301. Annual rows add to 866,047; 2025 includes 2,746 Facebook-linked views. Subtracting those reconciles the headline.
Hiring reach needs verification
The source reports 165,496 views, 125 reach and 128 interactions. The low reach is inconsistent with other figures. Preserve the reported figures but withhold engagement rates and the claim of an organic winner.
Mother's Day reach needs verification
The source reports 378,073 views and 119 reach on a shared crosspost. Campaign reach separately is 228,109. These measures have different scopes; the post reach requires verification.
Historical engagement is not proven organic
The 2024 question posts are explicitly boosted; paid / organic interaction splits are absent. Historical questions generated comments and saves, but this does not establish organic format superiority. The report's hiring organic claim also lacks a paid split.
Boosted post delivery exceeds Instagram account totals
The boosted post has 92,377 ad views while Instagram account ad views are 51,488. The post includes Facebook and WhatsApp delivery. Do not substitute or add it to the Instagram account result.
Crosspost metrics are shared
Back-to-school views/interactions repeat in both current tables, and historical crossposts have one combined figure. Do not double-count or infer separate platform delivery.
Theme prose overstates product-post count
Page 8 says six product posts plus one community and one safety post, but its theme table and seven-post register establish five product / supply posts, one community and one safety post. Use the actual seven-post register.
Current Instagram organic rank depends on metric
Steady supply leads organic views (324). Washed sand is reported as strongest organic engagement rate (6 / 131, 4.6%). Boosted material post has 8 organic interactions on 40 organic reach. Avoid declaring one universal winner.
Instagram retained views start later than Facebook
Report prose calls both paid shares last two years. Facebook views start October 2024; Instagram views start August 2025. Show metric-specific retention windows.
Bath campaign name differs from recorded ending
The June campaign name says June 30 End Date, but the table records that it ended June 11. Preserve the reported June 11 end date and verify before reuse.
Historical Facebook format split is two views short
Historical format totals add to 1,251,548, while the retained account headline and annual sums are 1,251,550. Preserve both reported values; do not change a category to force reconciliation.
One 2024 post has a reported views figure
The August 2024 equipment photo has 3,377 views in the top-views table although the methodology note says views are unavailable for 2024 posts. Preserve the value with a scope warning and verify before ranking.
Zeros before retention are unavailable
The historical Facebook table displays zeros for interactions in 2023-2024 and visits in 2023 even though retention starts January 2025 and October 2024 respectively. The model preserves literal zeros in sourceReported and uses null in normalized year metrics.
Measurement definitions
The distinction between attention, platform actions and verified business outcomes.
Views
Times content was viewed, including repeats. Platform, paid delivery and retention scope must be stated.
Viewers / Accounts reached
Facebook reports Viewers; Instagram reports Accounts reached. Their definitions differ, so avoid direct like-for-like ranking.
Platform-reported action
Clicks, landing-page views and calls placed recorded by Meta. These do not establish qualified enquiries, completed calls, orders or revenue.
Crosspost
Meta presents one combined figure across Facebook and Instagram. It cannot be allocated to either platform from these reports.
Retained history
The longest available metric data, which may begin later than account creation. Use the dataStarts field.
Confirmed
Supported by a supplied source or explicit business information. Reported metrics may still carry a flagged source conflict.
Working assumption
A plausible interpretation requiring validation; not a verified customer segment, delivery area or approved strategy.
Recommendation
A proposed action based on evidence. It is not approved, scheduled or completed unless tracked separately.
Needs confirmation
Information is missing, ambiguous or inconsistent and requires confirmation.