# Jamaica Aggregates — Recommendations and decisions

[Interactive section](https://jamaica-aggregates-hub.vercel.app/recommendations) · [All evidence](https://jamaica-aggregates-hub.vercel.app/llms-full.txt) · [Source library](https://jamaica-aggregates-hub.vercel.app/evidence)

## Reading this evidence

Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD.

This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded.

Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented.

## Recommendations

### Connect platform actions to real enquiries

- **Id:** REC-01
- **Title:** Connect platform actions to real enquiries
- **Recommendation:** Define an enquiry and qualification process, then reconcile calls, WhatsApp conversations and form submissions with an enquiry log before evaluating commercial return.
- **Category:** Measurement
- **Reason:** The reports contain calls placed, clicks and landing-page views, but no verified qualified leads, quotes, orders or revenue. Demand generation is the confirmed business goal.
- **Evidence:** The Bath campaign reports 81 calls placed; Recommended Material reports 696 landing-page views; Tailored web traffic reports 3,210 link clicks. None establishes a completed sale.
- **Priority:** High
- **Expected Impact:** Make it possible to assess enquiry quality and commercial contribution instead of using clicks as a proxy for demand.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Confirm lead definitions, the responsible contact, approved contact routes and the fields the team can consistently record.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Dependencies

- GAP-01
- GAP-02
- GAP-03

#### History

No records supplied.

### Give each platform a clear role

- **Id:** REC-02
- **Title:** Give each platform a clear role
- **Recommendation:** Use Facebook paid distribution and community content as the initial direction; use Instagram education and useful content as the initial direction. Adapt the opening, format and CTA for each platform.
- **Category:** Channel strategy
- **Reason:** Facebook visibility is strongly paid, while Instagram delivered more organic views and stronger net follower growth in this reporting period. A single execution on both platforms hides those differences.
- **Evidence:** 99.4% of Facebook views were paid. Instagram recorded 4,471 organic views and +62 net follows versus Facebook's 1,561 organic views and +6 net follows.
- **Priority:** High
- **Expected Impact:** Create clearer tests of what each channel contributes and make content more relevant to its delivery context.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Review results separately by platform after a broader content sample; these are current working directions, not permanent rules.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=2); [R1, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=3); [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R1, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=12).

#### Dependencies

No records supplied.

#### History

No records supplied.

### Test practical product education on Instagram

- **Id:** REC-03
- **Title:** Test practical product education on Instagram
- **Recommendation:** Prepare a small educational carousel test using only verified sand and gravel applications, with one useful question and one approved enquiry route.
- **Category:** Content
- **Reason:** The period's washed sand post generated interaction, while sales-led delivery content did not. The available sample is small enough that this needs to remain an experiment.
- **Evidence:** Washed sand recorded 6 interactions on Instagram; steady supply led organic views with 324. From quarry to site recorded no interactions on either platform.
- **Priority:** High
- **Expected Impact:** Learn whether useful application guidance earns saves, questions and attributable enquiries.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Verify product details with the business, approve copy, then record organic performance separately from any boost.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Dependencies

- GAP-04
- GAP-05

#### History

No records supplied.

### Broaden the content sample

- **Id:** REC-04
- **Title:** Broaden the content sample
- **Recommendation:** Draft separate people, real operations and project-content tests, including a short vertical video. Secure real assets and permission before scheduling.
- **Category:** Content
- **Reason:** The period has no new Reels, Stories, job-site, standalone people or behind-the-scenes posts. Current results cannot establish whether these formats work.
- **Evidence:** Seven posts were published per platform; the mix was almost entirely static. Facebook's 3.8K Reel views came from older content or ad placements.
- **Priority:** High
- **Expected Impact:** Produce evidence about untested formats and themes before increasing production commitments.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Confirm feasible filming access, consenting participants and a review process; compare platform, format, theme and objective separately.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9).

#### Dependencies

- GAP-10

#### History

No records supplied.

### Retest questions and community themes

- **Id:** REC-05
- **Title:** Retest questions and community themes
- **Recommendation:** Create a practical question-led Instagram test and an authentic local/community Facebook test. Treat historical examples as hypotheses, not guarantees of organic performance.
- **Category:** Content
- **Reason:** Older question posts generated comments and saves, while the back-to-school post was the only current Facebook page post with interactions. Historical paid support and crosspost scopes prevent a like-for-like organic conclusion.
- **Evidence:** The three 2024 question posts recorded 89 comments and 164 saves combined, but all were boosted. The current back-to-school post recorded 5 Facebook reactions. The hiring crosspost recorded 27 shares, 30 saves and 41 follows in the historical table.
- **Priority:** Medium
- **Expected Impact:** Learn whether more participatory and locally relevant content earns meaningful responses now.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Verify historic post scopes and paid support; preserve organic and paid outcomes separately in each new test.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

#### Dependencies

- GAP-09
- GAP-10

#### History

No records supplied.

### Confirm service areas before local campaigns

- **Id:** REC-06
- **Title:** Confirm service areas before local campaigns
- **Recommendation:** Create a verified location and service-area register, then draft location-based demand tests with approved products, fulfilment details and contact routes.
- **Category:** Demand generation
- **Reason:** Ad views by parish show where delivery occurred, not where the business serves customers or where qualified demand is strongest.
- **Evidence:** Reported ad audience activity includes St Andrew, St Catherine, St James, Manchester and Clarendon. The brief explicitly leaves service areas and delivery radiuses unconfirmed.
- **Priority:** High
- **Expected Impact:** Reduce mismatched enquiries and enable more useful campaign comparisons by service area.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Ask the business to confirm plants, served parishes, dispatch constraints and the products available by location before any campaign is approved.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=10); [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Dependencies

- GAP-06
- GAP-03
- GAP-04

#### History

No records supplied.

### Prepare a measured WhatsApp enquiry test

- **Id:** REC-07
- **Title:** Prepare a measured WhatsApp enquiry test
- **Recommendation:** After contact ownership and enquiry logging are confirmed, prepare a click-to-chat test that records conversations, qualified enquiries and subsequent quotes separately.
- **Category:** Paid media
- **Reason:** WhatsApp appeared in traffic-ad placements, and the brief identifies WhatsApp conversations as a business action to measure. Placement views alone do not demonstrate a preference for ordering by WhatsApp.
- **Evidence:** WhatsApp Status recorded 11,686 views in the ad placement breakdown. The report proposes click-to-chat, but no WhatsApp lead or sales results were supplied.
- **Priority:** Medium
- **Expected Impact:** Test a lower-friction contact route and learn whether it produces useful enquiries.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Confirm the official WhatsApp number, response capacity, privacy approach and approved test budget before launch.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6); [R1, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=12); [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Dependencies

- GAP-01
- GAP-03
- GAP-11

#### History

No records supplied.

### Preserve the reason, change and outcome

- **Id:** REC-08
- **Title:** Preserve the reason, change and outcome
- **Recommendation:** For each approved experiment or campaign, retain its evidence, objective, creative, audience, cost, results, learning and next action. Record decisions and outcome reviews without overwriting earlier reports.
- **Category:** Institutional memory
- **Reason:** The user wants the hub to become a growing decision system. Historical metric windows differ, and two supplied reports repeat the same current period.
- **Evidence:** The expanded report repeats the 13-page current-period report and adds five historical pages. Historical metric start dates vary; 2024 boosted-post spend is outside the Jamagg account's reported spend.
- **Priority:** Medium
- **Expected Impact:** Make future recommendations traceable and reduce repeated work or unsupported comparisons.
- **Owner:** Unavailable / not supplied (null)
- **Status:** Proposed
- **Created At:** 2026-10-06
- **Outcome:** Unavailable / not supplied (null)
- **Follow Up:** Assign an owner and agree the review fields when the team begins using the hub; retain prior statuses and decisions in the history log.
- **Review Date:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18); [B1, brief section 22](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Dependencies

No records supplied.

#### History

No records supplied.

## Institutional Memory

- **Status:** Seeded from supplied evidence; no approved decisions or completed experiments recorded

### Learning Records

#### Paid visibility and organic health diverge

- **Id:** LEARN-01
- **Title:** Paid visibility and organic health diverge
- **What We Did:** The current reporting period contains paid delivery and seven page posts per platform.
- **What Happened:** Facebook views were 99.4% paid while organic views declined 10%; Instagram organic views rose 26.9%.
- **Learning:** Review paid distribution and organic response separately. Headline growth alone cannot describe channel health.
- **Confidence:** Reported period finding
- **Limits:** The comparison base was unusually low and the content mix was narrow.
- **Approved Decision:** Unavailable / not supplied (null)
- **Implementation:** Unavailable / not supplied (null)
- **Outcome After Change:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=2); [R1, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=3).

##### Recommendation Ids

- REC-02

#### Questions have historical engagement evidence

- **Id:** LEARN-02
- **Title:** Questions have historical engagement evidence
- **What We Did:** Boosted Instagram question posts ran in February and March 2024.
- **What Happened:** Three question posts recorded 89 comments and 164 saves combined in the historical post table.
- **Learning:** Question-led content deserves a current test, with paid and organic support explicitly recorded.
- **Confidence:** Historical reported association
- **Limits:** All three posts were boosted. Organic response, historic spend and comparable current delivery are unavailable.
- **Approved Decision:** Unavailable / not supplied (null)
- **Implementation:** Unavailable / not supplied (null)
- **Outcome After Change:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

##### Recommendation Ids

- REC-05

#### People and community content merit new tests

- **Id:** LEARN-03
- **Title:** People and community content merit new tests
- **What We Did:** A back-to-school crosspost ran in the current period; a hiring crosspost ran on September 2, 2026.
- **What Happened:** Back-to-school was the only current Facebook page post with interactions. The historical hiring record reports 27 shares, 30 saves and 41 follows.
- **Learning:** Test authentic people and local stories without presenting the historical data as proof of a permanent organic winner.
- **Confidence:** Limited current and historical examples
- **Limits:** Crosspost figures combine platforms. Historical hiring reach/views relationships need confirmation; do not calculate engagement rates from them.
- **Approved Decision:** Unavailable / not supplied (null)
- **Implementation:** Unavailable / not supplied (null)
- **Outcome After Change:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

##### Recommendation Ids

- REC-04
- REC-05

#### A historical Reel produced platform clicks

- **Id:** LEARN-04
- **Title:** A historical Reel produced platform clicks
- **What We Did:** From quarry to project site ran as a boosted crossposted Reel on February 20, 2026.
- **What Happened:** The historical post record reports 187 link clicks and 21,359 views, including 20,492 ad views.
- **Learning:** Real operations video is a reasonable experiment, with organic and paid delivery evaluated separately.
- **Confidence:** Historical reported association
- **Limits:** Clicks are not enquiries; the record is crossposted and paid-supported. No new Reels were published in the current period.
- **Approved Decision:** Unavailable / not supplied (null)
- **Implementation:** Unavailable / not supplied (null)
- **Outcome After Change:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6).

##### Recommendation Ids

- REC-04

#### Calls are a contact signal, not sales

- **Id:** LEARN-05
- **Title:** Calls are a contact signal, not sales
- **What We Did:** The supplied account history contains several Bath call campaigns and a Jamaica Aggregates video call campaign.
- **What Happened:** The current Bath static call campaign reports 81 calls placed; earlier call campaigns have their own cumulative results.
- **Learning:** Retain each campaign's period and objective; reconcile calls with completed conversations and qualified enquiries before evaluating commercial results.
- **Confidence:** Platform-reported campaign action
- **Limits:** Completed calls, duplicate callers, lead quality, quotes and sales are unavailable. Campaign results are not current-period account totals.
- **Approved Decision:** Unavailable / not supplied (null)
- **Implementation:** Unavailable / not supplied (null)
- **Outcome After Change:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 11](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

##### Recommendation Ids

- REC-01
- REC-06

### Decision History

No records supplied.

### Campaign Review Fields

- What we did
- Why we did it
- What it cost
- What happened
- What we learned
- What we should do next
- Evidence and scope
- Approval
- Review date

### Future AI

- **Status:** Deferred
- **Connected:** No
- **Purpose:** Future answers should cite registered evidence and disclose insufficient support.
- **Limitations:** No AI provider, live account, automated ingestion or publishing is connected.

## Knowledge Gaps

### Enquiry and qualified-lead definitions

- **Id:** GAP-01
- **Title:** Enquiry and qualified-lead definitions
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The team cannot compare demand quality without agreeing what counts as an enquiry and a qualified lead.
- **Needed Next:** Definition, qualification fields and enquiry-log owner.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Enquiry, quote, order and revenue records

- **Id:** GAP-02
- **Title:** Enquiry, quote, order and revenue records
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Platform clicks and calls cannot establish sales or return on marketing spend.
- **Needed Next:** A permissioned sample linking enquiry date, source, product, parish, qualification, quote, order and value.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Official contact routes and response ownership

- **Id:** GAP-03
- **Title:** Official contact routes and response ownership
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** An enquiry campaign needs a verified phone, WhatsApp or form destination and someone able to respond.
- **Needed Next:** Approved contacts, hours, response process and consent/privacy requirements.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Product catalogue and technical applications

- **Id:** GAP-04
- **Title:** Product catalogue and technical applications
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Material education and local ads need verified product names, uses and specifications.
- **Needed Next:** Current approved catalogue, technical reviewer and product availability by location.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved claims and FAQ answers

- **Id:** GAP-05
- **Title:** Approved claims and FAQ answers
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Customer-facing content must explain value without unsupported quality, delivery or technical claims.
- **Needed Next:** Evidence-backed claims register and approved answers to common customer questions.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Locations, fulfilment and service areas

- **Id:** GAP-06
- **Title:** Locations, fulfilment and service areas
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Parish ad views do not confirm delivery coverage or viable local demand.
- **Needed Next:** Confirmed operating sites, service areas, delivery limits and fulfilment constraints.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Website tracking and access inventory

- **Id:** GAP-07
- **Title:** Website tracking and access inventory
- **Group:** Measurement
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** No connected website conversions, GA4 property, tag container or tracking audit is supplied.
- **Needed Next:** Read-only inventory of existing GA4, GTM, Meta Pixel, forms and consent controls.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Customer database and buying decisions

- **Id:** GAP-08
- **Title:** Customer database and buying decisions
- **Group:** Business outcomes
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Working customer groups cannot be validated from follower demographics.
- **Needed Next:** Permissioned enquiry/customer sample and short sales-team interviews.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Historical metric conflicts and paid support

- **Id:** GAP-09
- **Title:** Historical metric conflicts and paid support
- **Group:** Evidence quality
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical headline and yearly follows differ; some post reach/views relationships are unusual; boosted 2024 spend is outside the reported account.
- **Needed Next:** Read-only exports or screenshots with post scope, account filters, paid attribution and metric windows.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Real assets, permissions and production capacity

- **Id:** GAP-10
- **Title:** Real assets, permissions and production capacity
- **Group:** Creative operations
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Project, people and operations tests need approved images, consent and a feasible review workflow.
- **Needed Next:** Asset inventory, filming access, permission process, reviewer and available production capacity.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Campaign budget and test approval

- **Id:** GAP-11
- **Title:** Campaign budget and test approval
- **Group:** Governance
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical spend is not an approved future budget, and report recommendations are not approved campaigns.
- **Needed Next:** Proposed test budget, responsible approver and stop/review criteria.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 8](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Google Ads and other-channel evidence

- **Id:** GAP-12
- **Title:** Google Ads and other-channel evidence
- **Group:** Measurement
- **Priority:** Low
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The hub has no supplied Google Ads or LinkedIn performance evidence; channel effectiveness cannot be inferred.
- **Needed Next:** Confirm whether accounts exist, then scope read-only evidence collection when relevant.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Brand guideline and pricing documents

- **Id:** GAP-13
- **Title:** Brand guideline and pricing documents
- **Group:** Business context
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The brief sets tone but does not supply a full design or commercial-policy register.
- **Needed Next:** Approved brand manual, pricing/terms policy and document owners.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).