# Jamaica Aggregates — Content and experiment planner

[Interactive section](https://jamaica-aggregates-hub.vercel.app/planner) · [All evidence](https://jamaica-aggregates-hub.vercel.app/llms-full.txt) · [Source library](https://jamaica-aggregates-hub.vercel.app/evidence)

## Reading this evidence

Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD.

This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded.

Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented.

## Content Pillars

### Product education

- **Id:** education
- **Label:** Product education
- **Description:** Useful sand and gravel guidance based on verified applications.

### Projects

- **Id:** projects
- **Label:** Projects
- **Description:** Materials in real use, with permission and accurate project context.

### Operations

- **Id:** operations
- **Label:** Operations
- **Description:** Real quarry, loading, processing and delivery activity.

### People

- **Id:** people
- **Label:** People
- **Description:** Consenting employees, drivers and customer interactions.

### Behind the scenes

- **Id:** behind-the-scenes
- **Label:** Behind the scenes
- **Description:** How confirmed activities happen in daily operations.

### Community

- **Id:** community
- **Label:** Community
- **Description:** Relevant local occasions and verified initiatives.

### Safety and preparedness

- **Id:** safety
- **Label:** Safety and preparedness
- **Description:** Relevant guidance requiring current authoritative and business review.

### FAQ and customer education

- **Id:** faq
- **Label:** FAQ and customer education
- **Description:** Answers to approved material, order and delivery questions.

## Proposed Content Experiments

### Which material does this job need?

- **Id:** EXP-01
- **Title:** Which material does this job need?
- **Pillar:** Product education
- **Pillar Id:** education
- **Objective:** Test whether practical material guidance generates saves and useful questions.
- **Format:** Carousel
- **Platform:** Instagram
- **Distribution:** Organic test; any future boost logged separately
- **Brief:** Use one confirmed application and a simple selection question. Ask the business to verify every material reference and avoid unsupported specifications.
- **Hypothesis:** Useful application guidance may earn more saves and questions than a repeated contact-us caption.
- **Guardrail:** No approved technical applications or response benchmarks have been supplied.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Success Measures

- Organic saves
- Questions and comments
- Recorded enquiries mentioning the content

#### Recommendation Ids

- REC-03

### A real loading sequence

- **Id:** EXP-02
- **Title:** A real loading sequence
- **Pillar:** Operations
- **Pillar Id:** operations
- **Objective:** Test short vertical operations content against the current static baseline.
- **Format:** Short vertical video / Reel
- **Platform:** Facebook and Instagram, reviewed separately
- **Distribution:** Organic test
- **Brief:** Capture an approved loading sequence at a confirmed site. Adapt the opening and caption for each platform and use one approved contact route.
- **Hypothesis:** Showing real work may make the product and process easier to understand.
- **Guardrail:** Filming access, staff permission, safety review and location details must be confirmed. Existing Reel views do not predict the result of a new Reel.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=6); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

#### Success Measures

- Organic views by platform
- Watch time where available
- Questions
- Recorded enquiries

#### Recommendation Ids

- REC-04

### Meet the team behind the order

- **Id:** EXP-03
- **Title:** Meet the team behind the order
- **Pillar:** People
- **Pillar Id:** people
- **Objective:** Test whether real people create more meaningful organic response.
- **Format:** Photography with short caption
- **Platform:** Facebook
- **Distribution:** Organic test
- **Brief:** Feature a consenting employee describing one verified part of their role. Keep the message practical and specific.
- **Hypothesis:** People-led content may support local relevance and conversation.
- **Guardrail:** The hiring post is a crosspost with unusual reach/views relationships; it is inspiration for a test, not a performance benchmark.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

#### Success Measures

- Organic comments
- Shares
- Profile or page visits where attributable

#### Recommendation Ids

- REC-04
- REC-05

### One project, one material decision

- **Id:** EXP-04
- **Title:** One project, one material decision
- **Pillar:** Projects
- **Pillar Id:** projects
- **Objective:** Test useful project context and applications in real use.
- **Format:** Photography or carousel
- **Platform:** Instagram
- **Distribution:** Organic test
- **Brief:** Use a real authorised project. Explain one business-verified material decision without claiming a customer result or endorsement that has not been supplied.
- **Hypothesis:** Specific real-world context may help prospective customers ask better material questions.
- **Guardrail:** Project assets, client permission and approved application details are unavailable.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Success Measures

- Saves
- Relevant questions
- Enquiries mentioning the application

#### Recommendation Ids

- REC-04

### Ask one useful construction question

- **Id:** EXP-05
- **Title:** Ask one useful construction question
- **Pillar:** FAQ and customer education
- **Pillar Id:** faq
- **Objective:** Retest participation with a relevant, answerable question.
- **Format:** Static image or carousel
- **Platform:** Instagram
- **Distribution:** Organic test; paid support tracked separately
- **Brief:** Ask a practical question grounded in an approved product or FAQ. Provide the verified answer in a follow-up, then record what customers ask.
- **Hypothesis:** Question-led posts may invite comments and expose missing customer information.
- **Guardrail:** The 2024 question examples were boosted; their totals are not an organic forecast.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

#### Success Measures

- Useful comments
- Saves
- New FAQ topics
- Recorded enquiries

#### Recommendation Ids

- REC-05

### A verified local story

- **Id:** EXP-06
- **Title:** A verified local story
- **Pillar:** Community
- **Pillar Id:** community
- **Objective:** Test authentic local relevance on Facebook.
- **Format:** Photography with short caption
- **Platform:** Facebook
- **Distribution:** Organic test
- **Brief:** Identify a real initiative or relevant local occasion approved by the business. Use a specific image and useful context; no initiative or calendar date is assumed.
- **Hypothesis:** Community relevance may attract more response than repeated product graphics.
- **Guardrail:** One responsive back-to-school post is a limited sample, not a permanent channel rule.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=5); [R1, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=8).

#### Success Measures

- Organic interactions
- Relevant comments
- Shares

#### Recommendation Ids

- REC-05

### From order preparation to dispatch

- **Id:** EXP-07
- **Title:** From order preparation to dispatch
- **Pillar:** Behind the scenes
- **Pillar Id:** behind-the-scenes
- **Objective:** Test whether showing the process answers practical customer questions.
- **Format:** Stories or short vertical video
- **Platform:** Facebook and Instagram, reviewed separately
- **Distribution:** Organic test
- **Brief:** Document one approved part of order preparation. Use business-verified wording and avoid delivery speed or stock availability claims.
- **Hypothesis:** Process visibility may make the next enquiry easier and reveal common questions.
- **Guardrail:** Stories have no current published baseline; platform insights and asset access need confirmation.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=4); [R1, physical PDF page 9](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=9); [R1, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=12).

#### Success Measures

- Story replies where available
- Questions
- Recorded enquiries

#### Recommendation Ids

- REC-04

### A reviewed preparedness checklist

- **Id:** EXP-08
- **Title:** A reviewed preparedness checklist
- **Pillar:** Safety and preparedness
- **Pillar Id:** safety
- **Objective:** Test useful saveable guidance with current authoritative review.
- **Format:** Carousel
- **Platform:** Instagram
- **Distribution:** Organic test
- **Brief:** Choose a relevant preparedness topic only after current authoritative and business review. Keep advice within the company's approved scope.
- **Hypothesis:** A clear checklist may earn saves and questions; the existing carousel alone cannot establish this.
- **Guardrail:** No weather forecast, safety advice or approved claim is supplied by this experiment brief.
- **Status:** Proposed
- **Approval Status:** Not approved
- **Scheduled Date:** Unavailable / not supplied (null)
- **Start Date:** Unavailable / not supplied (null)
- **End Date:** Unavailable / not supplied (null)
- **Owner:** Unavailable / not supplied (null)
- **Outcome:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=7); [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Success Measures

- Saves
- Relevant questions
- Shares

#### Recommendation Ids

- REC-04

## Knowledge Gaps

### Enquiry and qualified-lead definitions

- **Id:** GAP-01
- **Title:** Enquiry and qualified-lead definitions
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The team cannot compare demand quality without agreeing what counts as an enquiry and a qualified lead.
- **Needed Next:** Definition, qualification fields and enquiry-log owner.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Enquiry, quote, order and revenue records

- **Id:** GAP-02
- **Title:** Enquiry, quote, order and revenue records
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Platform clicks and calls cannot establish sales or return on marketing spend.
- **Needed Next:** A permissioned sample linking enquiry date, source, product, parish, qualification, quote, order and value.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Official contact routes and response ownership

- **Id:** GAP-03
- **Title:** Official contact routes and response ownership
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** An enquiry campaign needs a verified phone, WhatsApp or form destination and someone able to respond.
- **Needed Next:** Approved contacts, hours, response process and consent/privacy requirements.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Product catalogue and technical applications

- **Id:** GAP-04
- **Title:** Product catalogue and technical applications
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Material education and local ads need verified product names, uses and specifications.
- **Needed Next:** Current approved catalogue, technical reviewer and product availability by location.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved claims and FAQ answers

- **Id:** GAP-05
- **Title:** Approved claims and FAQ answers
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Customer-facing content must explain value without unsupported quality, delivery or technical claims.
- **Needed Next:** Evidence-backed claims register and approved answers to common customer questions.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Locations, fulfilment and service areas

- **Id:** GAP-06
- **Title:** Locations, fulfilment and service areas
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Parish ad views do not confirm delivery coverage or viable local demand.
- **Needed Next:** Confirmed operating sites, service areas, delivery limits and fulfilment constraints.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Website tracking and access inventory

- **Id:** GAP-07
- **Title:** Website tracking and access inventory
- **Group:** Measurement
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** No connected website conversions, GA4 property, tag container or tracking audit is supplied.
- **Needed Next:** Read-only inventory of existing GA4, GTM, Meta Pixel, forms and consent controls.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Customer database and buying decisions

- **Id:** GAP-08
- **Title:** Customer database and buying decisions
- **Group:** Business outcomes
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Working customer groups cannot be validated from follower demographics.
- **Needed Next:** Permissioned enquiry/customer sample and short sales-team interviews.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Historical metric conflicts and paid support

- **Id:** GAP-09
- **Title:** Historical metric conflicts and paid support
- **Group:** Evidence quality
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical headline and yearly follows differ; some post reach/views relationships are unusual; boosted 2024 spend is outside the reported account.
- **Needed Next:** Read-only exports or screenshots with post scope, account filters, paid attribution and metric windows.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Real assets, permissions and production capacity

- **Id:** GAP-10
- **Title:** Real assets, permissions and production capacity
- **Group:** Creative operations
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Project, people and operations tests need approved images, consent and a feasible review workflow.
- **Needed Next:** Asset inventory, filming access, permission process, reviewer and available production capacity.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Campaign budget and test approval

- **Id:** GAP-11
- **Title:** Campaign budget and test approval
- **Group:** Governance
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical spend is not an approved future budget, and report recommendations are not approved campaigns.
- **Needed Next:** Proposed test budget, responsible approver and stop/review criteria.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 8](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Google Ads and other-channel evidence

- **Id:** GAP-12
- **Title:** Google Ads and other-channel evidence
- **Group:** Measurement
- **Priority:** Low
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The hub has no supplied Google Ads or LinkedIn performance evidence; channel effectiveness cannot be inferred.
- **Needed Next:** Confirm whether accounts exist, then scope read-only evidence collection when relevant.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Brand guideline and pricing documents

- **Id:** GAP-13
- **Title:** Brand guideline and pricing documents
- **Group:** Business context
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The brief sets tone but does not supply a full design or commercial-policy register.
- **Needed Next:** Approved brand manual, pricing/terms policy and document owners.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).