# Jamaica Aggregates — Platform performance

[Interactive section](https://jamaica-aggregates-hub.vercel.app/performance) · [All evidence](https://jamaica-aggregates-hub.vercel.app/llms-full.txt) · [Source library](https://jamaica-aggregates-hub.vercel.app/evidence)

## Reading this evidence

Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD.

This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded.

Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented.

## Periods

### Current

- **Id:** current
- **Label:** 6 Sep - 5 Oct 2026
- **Start:** 2026-09-06
- **End:** 2026-10-05
- **Days:** 30
- **Timezone:** America/Los_Angeles
- **Comparison Period Id:** previous

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

### Previous

- **Id:** previous
- **Label:** 7 Aug - 5 Sep 2026
- **Start:** 2026-08-07
- **End:** 2026-09-05
- **Days:** 30
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

#### Notes

- Very little chart activity until around 31 August. Large percentage changes start from a low base.

### History

- **Id:** history
- **Label:** 6 Sep 2023 - 5 Oct 2026
- **Start:** 2023-09-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

#### Notes

- Longest selectable Meta range. Individual metric retention windows start later; use metric dataStarts.

### Spend All Time

- **Id:** spendAllTime
- **Label:** 25 Feb - 6 Oct 2026
- **Start:** 2026-02-25
- **End:** 2026-10-06
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

#### Notes

- Includes 6 October for the two active campaigns. Excludes other ad accounts, including possible agency spend on 2024 boosts.

### Spend Six Months

- **Id:** spendSixMonths
- **Label:** 6 Apr - 5 Oct 2026
- **Start:** 2026-04-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Spend Three Months

- **Id:** spendThreeMonths
- **Label:** 6 Jul - 5 Oct 2026
- **Start:** 2026-07-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

## Definitions

### Views

- **Term:** Views
- **Definition:** Times content was viewed, including repeats. Platform, paid delivery and retention scope must be stated.

### Viewers / Accounts reached

- **Term:** Viewers / Accounts reached
- **Definition:** Facebook reports Viewers; Instagram reports Accounts reached. Their definitions differ, so avoid direct like-for-like ranking.

### Platform-reported action

- **Term:** Platform-reported action
- **Definition:** Clicks, landing-page views and calls placed recorded by Meta. These do not establish qualified enquiries, completed calls, orders or revenue.

### Crosspost

- **Term:** Crosspost
- **Definition:** Meta presents one combined figure across Facebook and Instagram. It cannot be allocated to either platform from these reports.

### Retained history

- **Term:** Retained history
- **Definition:** The longest available metric data, which may begin later than account creation. Use the dataStarts field.

### Confirmed

- **Term:** Confirmed
- **Definition:** Supported by a supplied source or explicit business information. Reported metrics may still carry a flagged source conflict.

### Working assumption

- **Term:** Working assumption
- **Definition:** A plausible interpretation requiring validation; not a verified customer segment, delivery area or approved strategy.

### Recommendation

- **Term:** Recommendation
- **Definition:** A proposed action based on evidence. It is not approved, scheduled or completed unless tracked separately.

### Needs confirmation

- **Term:** Needs confirmation
- **Definition:** Information is missing, ambiguous or inconsistent and requires confirmation.

## Platforms

### Facebook

- **Id:** facebook
- **Label:** Facebook

#### Current

##### Followers

**Current followers:** 511 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot.

- Current count as read 6 October; previous snapshot unavailable.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Follows

**New follows:** 7 count.

Previous value: 11. Change: -36.4%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Unfollows

**Unfollows:** 1 count.

Previous value: 0. Window: current; scope: account.

- Reported change is +1 count, not a percentage.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Net Growth

**Net follower growth:** 6 count.

Previous value: 11. Change: -45.5%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Reach

**Viewers:** 83184 count.

Previous value: Unavailable / not supplied (null). Change: +186.2%. Window: current; scope: account.

- Facebook Viewers is not directly comparable with Instagram Accounts reached. Previous total not shown.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Views

**Total views:** 256453 count.

Previous value: 58534. Change: +338.1%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Paid Views

**Views from ads:** 254892 count.

Previous value: Unavailable / not supplied (null). Change: +348.8%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Organic Views

**Organic views:** 1561 count.

Previous value: Unavailable / not supplied (null). Change: -10%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Paid Share

**Share of views from ads:** 99.4 percent.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

- Rounded from 254,892 / 256,453.

Calculation: 254892 / 256453 \* 100.

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Interactions

**Content interactions:** 215 count.

Previous value: 72. Change: +198.6%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Post Interactions

**Page-post interactions:** 5 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

- Separate from account-level content interactions. Shared crosspost counted once.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Link Clicks

**Link clicks:** 2595 count.

Previous value: 994. Change: +161.1%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Visits

**Page visits:** 510 count.

Previous value: 517. Change: -1.4%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Three Second Video Views

**3-second video views:** 65 count.

Previous value: Unavailable / not supplied (null). Change: -21.7%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Reel Views

**Reel views:** 3798 count.

Previous value: Unavailable / not supplied (null). Change: +1100%. Window: current; scope: account.

- Page 2 rounds to 3.8K and change to +1.1K%; page 3 gives 3,798. No new Reels were published.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2); [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Reel Interactions

**Reel interactions:** 2 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Watch Time

**Video watch time:** 1722 seconds.

Previous value: Unavailable / not supplied (null). Change: +3.2%. Window: current; scope: account.

Report display: 28m 42s.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Posts

**Posts published:** 7 count.

Previous value: 3. Change: +133.3%. Window: current; scope: account.

- All static photo / multi-media.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Reels Published

**Reels published:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8).

##### Stories Published

**Stories published:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 12](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=12).

##### Returning Viewers

**Returning viewers:** 0 count.

Previous value: Unavailable / not supplied (null). Change: 0%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Engaged Followers

**Engaged followers:** 0 count.

Previous value: Unavailable / not supplied (null). Change: 0%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Messaging Contacts

**Messaging contacts:** 1 count.

Previous value: Unavailable / not supplied (null). Change: +100%. Window: current; scope: account.

Evidence: [R2, physical PDF page 2](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=2).

##### Saves

**Saves on page posts:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5).

##### Shares

**Shares on page posts:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

#### Historical

##### Followers

**Current followers:** 511 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Follows

**Headline new follows:** 548 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2023-09.

- Daily yearly sum is 561, 13 higher than the headline. Retain both without correcting the report.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Daily Follows Sum

**New follows summed from daily data:** 561 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2023-09.

- Yearly totals 364 + 122 + 14 + 61. Conflicts with the Meta headline of 548.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Views

**Retained views:** 1251550 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

- Last two years only; not full account lifetime.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Organic Views

**Retained organic views:** 9915 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Paid Views

**Retained ad views:** 1241635 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Paid Share

**Paid share of retained views:** 99.2 percent.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Calculation: 1241635 / 1251550 \* 100.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

##### Reach

**Retained reach:** Unavailable / not supplied (null) count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

- Not available in Meta for this view.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Interactions

**Retained content interactions:** 744 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-01.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Link Clicks

**Retained link clicks:** 7655 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2023-09.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Visits

**Retained page visits:** 2707 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Three Second Video Views

**3-second video views:** 10600 count (approximate).

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Report display: 10.6K.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Watch Time

**Video watch time:** 190800 seconds (approximate).

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Report display: 2d 5h.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Photos Published

**Photos published in last 2 years:** 59 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Reels Published

**Reels published in last 2 years:** 6 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

##### Stories Published

**Stories published in last 2 years:** 0 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-10.

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

#### Yearly

##### Sep-Dec 2023

- **Year:** 2023
- **Label:** Sep-Dec 2023
- **Follows:** 364
- **Views:** Unavailable / not supplied (null)
- **Interactions:** Unavailable / not supplied (null)
- **Link Clicks:** 175
- **Visits:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

###### Source Reported

- **Interactions:** 0
- **Visits:** 0

###### Notes

- Views unavailable; 0 interactions/visits shown in source but outside their later retention windows. Normalized to unavailable; do not interpret as no activity.

##### 2024

- **Year:** 2024
- **Label:** 2024
- **Follows:** 122
- **Views:** 300
- **Interactions:** Unavailable / not supplied (null)
- **Link Clicks:** 274
- **Visits:** 58

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

###### Source Reported

- **Interactions:** 0

###### Notes

- Views cover Oct-Dec only. Interaction retention starts Jan 2025; displayed 0 normalized to unavailable.

##### 2025

- **Year:** 2025
- **Label:** 2025
- **Follows:** 14
- **Views:** 1096
- **Interactions:** 16
- **Link Clicks:** 1
- **Visits:** 354

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

###### Notes

No records supplied.

##### 2026 to 5 Oct

- **Year:** 2026
- **Label:** 2026 to 5 Oct
- **Follows:** 61
- **Views:** 1250154
- **Interactions:** 728
- **Link Clicks:** 7205
- **Visits:** 2295

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

###### Notes

No records supplied.

#### Views By Format

##### Record 1

- **Format:** Links
- **Value:** 250310
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Record 2

- **Format:** Reels
- **Value:** 3798
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Record 3

- **Format:** Others
- **Value:** 1194
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Record 4

- **Format:** Photo
- **Value:** 1077
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Record 5

- **Format:** Multi photo
- **Value:** 74
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

#### Interactions By Format

##### Record 1

- **Format:** Links
- **Value:** 212
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Record 2

- **Format:** Reels
- **Value:** 2
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Record 3

- **Format:** Photo
- **Value:** 1
- **Scope:** account
- **Period Id:** current

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

#### Historical Views By Format

##### Record 1

- **Format:** Links
- **Value:** 564194
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 2

- **Format:** Photo
- **Value:** 378929
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 3

- **Format:** Others
- **Value:** 225750
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 4

- **Format:** Reels
- **Value:** 81826
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 5

- **Format:** Multi photo
- **Value:** 849
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

#### Historical Interactions By Format

##### Record 1

- **Format:** Links
- **Value:** 512
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 2

- **Format:** Photo
- **Value:** 156
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 3

- **Format:** Reels
- **Value:** 65
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Record 4

- **Format:** Multi photo
- **Value:** 11
- **Scope:** account_retained_history
- **Period Id:** history

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

### Instagram

- **Id:** instagram
- **Label:** Instagram

#### Current

##### Followers

**Current followers:** 1339 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot.

- Current count as read 6 October; previous snapshot unavailable.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Follows

**New follows:** 70 count.

Previous value: 38. Change: +84.2%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Unfollows

**Unfollows:** 8 count.

Previous value: 8. Change: 0%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Net Growth

**Net follower growth:** 62 count.

Previous value: 30. Change: +106.7%. Window: current; scope: account.

Calculation: 70 - 8.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Reach

**Accounts reached:** 14500 count (approximate).

Previous value: Unavailable / not supplied (null). Change: +198.8%. Window: current; scope: account.

Report display: 14.5K.

- Rounded by Meta. Do not compare directly with Facebook Viewers.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Views

**Views on Instagram:** 55959 count.

Previous value: Unavailable / not supplied (null). Change: +420.8%. Window: current; scope: account.

- Instagram delivery only. Excludes 535 views of Instagram-linked content seen on Facebook.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Combined Headline Views

**Instagram-linked views across platforms:** 56494 count.

Previous value: Unavailable / not supplied (null). Change: +387.8%. Window: current; scope: account.

Report display: 56.5K.

- Calculated exact sum 55,959 + 535; source headline is rounded to 56.5K. Different scope from Instagram-only views.

Calculation: 55959 + 535.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4).

##### Facebook Linked Views

**Instagram-linked views on Facebook:** 535 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: cross_platform_delivery.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4).

##### Paid Views

**Views from ads on Instagram:** 51488 count.

Previous value: Unavailable / not supplied (null). Change: +613%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Organic Views

**Organic views on Instagram:** 4471 count.

Previous value: Unavailable / not supplied (null). Change: +26.9%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Paid Share

**Share of Instagram views from ads:** 92 percent.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

Calculation: 51488 / 55959 \* 100.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Interactions

**Content interactions:** 158 count.

Previous value: 144. Change: +9.7%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Post Interactions

**Interactions across 6 IG-only posts:** 41 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

- Plus 5 on the shared back-to-school crosspost. Boosted result included; not a pure organic sum.

Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

##### Link Clicks

**Website / link clicks:** 604 count.

Previous value: 338. Change: +78.7%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Visits

**Profile visits:** 475 count.

Previous value: 341. Change: +39.3%. Window: current; scope: account.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3).

##### Reel Views

**Reel views:** Unavailable / not supplied (null) count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

- Not available in this Meta view; no new Reels published.

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

##### Video Views

**Video views:** Unavailable / not supplied (null) count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

- Not available in this Meta view.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4).

##### Saves

**Saves across posts:** 5 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

##### Shares

**Shares across posts:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

##### Comments

**Comments across posts:** 2 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: content_table_sum.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

##### Posts

**Posts published:** 7 count.

Previous value: 3. Change: +133.3%. Window: current; scope: account.

- 6 photos and 1 carousel.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4).

##### Reels Published

**Reels published:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

##### Stories Published

**Stories published:** 0 count.

Previous value: Unavailable / not supplied (null). Window: current; scope: account.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4).

##### Messaging Contacts

**Messaging contacts:** 7 count.

Previous value: Unavailable / not supplied (null). Change: +40%. Window: current; scope: account.

Evidence: [R2, physical PDF page 4](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=4).

#### Historical

##### Followers

**Current followers:** 1339 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: lifetime_follower_snapshot.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Follows

**Retained new follows:** 339 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-10.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Views

**Retained views on Instagram:** 863301 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-08.

- Instagram-only total. The annual rows add to 866,047 because the 2025 row includes 2,746 Facebook-linked views. Do not add annual rows as Instagram-only data.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Organic Views

**Retained organic views on Instagram:** 45922 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-08.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Paid Views

**Retained ad views on Instagram:** 817379 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-08.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Paid Share

**Paid share of retained Instagram views:** 94.7 percent.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-08.

- Instagram retention starts August 2025. The report prose describes this as last 2 years; use the actual start date.

Calculation: 817379 / 863301 \* 100.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

##### Reach

**Retained accounts reached:** 268300 count (approximate).

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Report display: 268.3K.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Interactions

**Retained account content interactions:** 1003 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2025-08.

- Earlier post-level engagement exists but is outside this account retention window.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Link Clicks

**Retained link clicks:** 5221 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Data starts: 2024-02.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Visits

**Retained profile visits:** 2800 count (approximate).

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Report display: 2.8K.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Posts Published

**Posts published:** 135 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Posts Last Two Years

**Posts published in last 2 years:** 64 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

##### Stories Published

**Stories published:** 0 count.

Previous value: Unavailable / not supplied (null). Window: history; scope: account_retained_history.

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

#### Yearly

##### 2024

- **Year:** 2024
- **Label:** 2024
- **Follows:** Unavailable / not supplied (null)
- **Views:** Unavailable / not supplied (null)
- **Interactions:** Unavailable / not supplied (null)
- **Link Clicks:** 3330

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

###### Notes

- Views, follows and interactions not retained at account level.

##### 2025

- **Year:** 2025
- **Label:** 2025
- **Follows:** 39
- **Views:** 21561
- **Interactions:** 88
- **Link Clicks:** 0
- **Instagram Only Views:** 18815

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

###### Notes

- Follows Oct-Dec. Views Aug-Dec include 2,746 Facebook-linked views.

##### 2026 to 5 Oct

- **Year:** 2026
- **Label:** 2026 to 5 Oct
- **Follows:** 300
- **Views:** 844486
- **Interactions:** 915
- **Link Clicks:** 1891

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

###### Notes

No records supplied.

#### Views By Format

No records supplied.

#### Interactions By Format

No records supplied.

#### Historical Views By Format

No records supplied.

#### Historical Interactions By Format

No records supplied.

## Reporting Conflicts

### The two period reports are duplicates

- **Id:** duplicate-reports
- **Severity:** Methodology
- **Title:** The two period reports are duplicates
- **Details:** The first 13 pages are text-identical. R2 appends five historical pages. One current-period baseline is stored; duplicate records are not summed.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 13](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=13); [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 13](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=13).

### Facebook follow totals disagree

- **Id:** fb-follows
- **Severity:** Needs confirmation
- **Title:** Facebook follow totals disagree
- **Details:** All-time headline is 548 follows; yearly daily sums are 364 + 122 + 14 + 61 = 561. Source explicitly acknowledges a difference of 13.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

### Instagram annual views use a mixed scope

- **Id:** ig-history-scope
- **Severity:** Scope difference
- **Title:** Instagram annual views use a mixed scope
- **Details:** Instagram-only headline is 863,301. Annual rows add to 866,047; 2025 includes 2,746 Facebook-linked views. Subtracting those reconciles the headline.
- **Status:** Resolved by scope label

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

### Hiring reach needs verification

- **Id:** hiring-reach
- **Severity:** Needs confirmation
- **Title:** Hiring reach needs verification
- **Details:** The source reports 165,496 views, 125 reach and 128 interactions. The low reach is inconsistent with other figures. Preserve the reported figures but withhold engagement rates and the claim of an organic winner.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Mother's Day reach needs verification

- **Id:** mothers-reach
- **Severity:** Needs confirmation
- **Title:** Mother's Day reach needs verification
- **Details:** The source reports 378,073 views and 119 reach on a shared crosspost. Campaign reach separately is 228,109. These measures have different scopes; the post reach requires verification.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Historical engagement is not proven organic

- **Id:** historical-organic
- **Severity:** Interpretation
- **Title:** Historical engagement is not proven organic
- **Details:** The 2024 question posts are explicitly boosted; paid / organic interaction splits are absent. Historical questions generated comments and saves, but this does not establish organic format superiority. The report's hiring organic claim also lacks a paid split.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Boosted post delivery exceeds Instagram account totals

- **Id:** boosted-scope
- **Severity:** Scope difference
- **Title:** Boosted post delivery exceeds Instagram account totals
- **Details:** The boosted post has 92,377 ad views while Instagram account ad views are 51,488. The post includes Facebook and WhatsApp delivery. Do not substitute or add it to the Instagram account result.
- **Status:** Resolved by scope label

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8).

### Crosspost metrics are shared

- **Id:** crosspost-double-count
- **Severity:** Methodology
- **Title:** Crosspost metrics are shared
- **Details:** Back-to-school views/interactions repeat in both current tables, and historical crossposts have one combined figure. Do not double-count or infer separate platform delivery.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16).

### Theme prose overstates product-post count

- **Id:** content-mix-prose
- **Severity:** Minor inconsistency
- **Title:** Theme prose overstates product-post count
- **Details:** Page 8 says six product posts plus one community and one safety post, but its theme table and seven-post register establish five product / supply posts, one community and one safety post. Use the actual seven-post register.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8).

### Current Instagram organic rank depends on metric

- **Id:** organic-ranking
- **Severity:** Interpretation
- **Title:** Current Instagram organic rank depends on metric
- **Details:** Steady supply leads organic views (324). Washed sand is reported as strongest organic engagement rate (6 / 131, 4.6%). Boosted material post has 8 organic interactions on 40 organic reach. Avoid declaring one universal winner.
- **Status:** Resolved by metric label

Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

### Instagram retained views start later than Facebook

- **Id:** ig-paid-window
- **Severity:** Scope difference
- **Title:** Instagram retained views start later than Facebook
- **Details:** Report prose calls both paid shares last two years. Facebook views start October 2024; Instagram views start August 2025. Show metric-specific retention windows.
- **Status:** Resolved by scope label

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Bath campaign name differs from recorded ending

- **Id:** campaign-dates
- **Severity:** Needs confirmation
- **Title:** Bath campaign name differs from recorded ending
- **Details:** The June campaign name says June 30 End Date, but the table records that it ended June 11. Preserve the reported June 11 end date and verify before reuse.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Historical Facebook format split is two views short

- **Id:** fb-history-format-sum
- **Severity:** Minor discrepancy
- **Title:** Historical Facebook format split is two views short
- **Details:** Historical format totals add to 1,251,548, while the retained account headline and annual sums are 1,251,550. Preserve both reported values; do not change a category to force reconciliation.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

### One 2024 post has a reported views figure

- **Id:** equipment-views-window
- **Severity:** Needs confirmation
- **Title:** One 2024 post has a reported views figure
- **Details:** The August 2024 equipment photo has 3,377 views in the top-views table although the methodology note says views are unavailable for 2024 posts. Preserve the value with a scope warning and verify before ranking.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Zeros before retention are unavailable

- **Id:** fb-pre-retention-zero
- **Severity:** Methodology
- **Title:** Zeros before retention are unavailable
- **Details:** The historical Facebook table displays zeros for interactions in 2023-2024 and visits in 2023 even though retention starts January 2025 and October 2024 respectively. The model preserves literal zeros in sourceReported and uses null in normalized year metrics.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).