# Jamaica Aggregates — Brand knowledge

[Interactive section](https://jamaica-aggregates-hub.vercel.app/knowledge) · [All evidence](https://jamaica-aggregates-hub.vercel.app/llms-full.txt) · [Source library](https://jamaica-aggregates-hub.vercel.app/evidence)

## Reading this evidence

Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD.

This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded.

Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented.

## Verified Official Context

- **Schema Version:** 1
- **Brand:** Jamaica Aggregates Limited
- **Checked At:** 2026-10-06
- **Verification Method:** Official Jamaica Aggregates website pages reviewed on 6 October 2026. Confirmed means the information is explicitly published there; it does not certify current stock, technical suitability, delivery coverage or internal approval.

### Limitations

- The website does not state a publication or last-updated date for these listings.
- Product availability, specifications, pricing and approved claims still require business confirmation.
- A published service heading confirms the listing only; scope, fulfilment arrangements and commercial terms remain unknown.
- Facilities do not establish served parishes, delivery radiuses or product availability by location.
- The six selectable parishes are requested exploration areas, not a confirmed service-area list.
- No Jamaica Premix products, facilities or performance have been imported.
- Reported parish traffic-ad views remain separate from campaign attribution. The association to Recommended Material is inferred and needs confirmation in Ads Manager.

### Sources

#### Jamaica Aggregates — Products & Services

- **Id:** W2
- **Title:** Jamaica Aggregates — Products & Services
- **Url:** [https://www.jamagg.com/products-services/](https://www.jamagg.com/products-services/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied.

#### Jamaica Aggregates — Contact

- **Id:** W3
- **Title:** Jamaica Aggregates — Contact
- **Url:** [https://www.jamagg.com/contact/](https://www.jamagg.com/contact/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named.

#### Jamaica Aggregates — About Us

- **Id:** W4
- **Title:** Jamaica Aggregates — About Us
- **Url:** [https://www.jamagg.com/about-us/](https://www.jamagg.com/about-us/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage.

#### Jamaica Aggregates — Infrastructure

- **Id:** W5
- **Title:** Jamaica Aggregates — Infrastructure
- **Url:** [https://www.jamagg.com/market/infrastructure/](https://www.jamagg.com/market/infrastructure/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published market positioning, not a measured CRM segment or evidence of market share.

#### Jamaica Aggregates — Buildings

- **Id:** W6
- **Title:** Jamaica Aggregates — Buildings
- **Url:** [https://www.jamagg.com/market/buildings/](https://www.jamagg.com/market/buildings/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published customer groups, not a verified list of current customers or buying decision-makers.

#### Jamaica Aggregates — Industrial

- **Id:** W7
- **Title:** Jamaica Aggregates — Industrial
- **Url:** [https://www.jamagg.com/market/industrial/](https://www.jamagg.com/market/industrial/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published market positioning; no segment revenue or demand data.

#### Jamaica Aggregates — Retail

- **Id:** W8
- **Title:** Jamaica Aggregates — Retail
- **Url:** [https://www.jamagg.com/market/retail/](https://www.jamagg.com/market/retail/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list.

#### Jamaica Aggregates — Exports

- **Id:** W9
- **Title:** Jamaica Aggregates — Exports
- **Url:** [https://www.jamagg.com/market/exports/](https://www.jamagg.com/market/exports/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval.

### Catalogue

#### 3/8″ Stone

- **Id:** WEB-P01
- **Category:** Products
- **Label:** 3/8″ Stone
- **Value:** 3/8″ Stone
- **Status:** Confirmed
- **Summary:** Website-listed uses include road surfaces, pumped concrete and walls.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Technical specification, suitability and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### 5/8″ Stone

- **Id:** WEB-P02
- **Category:** Products
- **Label:** 5/8″ Stone
- **Value:** 5/8″ Stone
- **Status:** Confirmed
- **Summary:** Listed for ready-mixed and other concrete applications.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Technical specification, suitability and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### 3/4″ Stone

- **Id:** WEB-P03
- **Category:** Products
- **Label:** 3/4″ Stone
- **Value:** 3/4″ Stone
- **Status:** Confirmed
- **Summary:** Listed for ready-mixed and other concrete applications.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Technical specification, suitability and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### 1″ Stone

- **Id:** WEB-P04
- **Category:** Products
- **Label:** 1″ Stone
- **Value:** 1″ Stone
- **Status:** Confirmed
- **Summary:** Website-listed uses include drainage and base layers.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Technical specification, suitability and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### 1½–4″ Stone

- **Id:** WEB-P05
- **Category:** Products
- **Label:** 1½–4″ Stone
- **Value:** 1½–4″ Stone
- **Status:** Confirmed
- **Summary:** Website-listed uses include drainage and base layers.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Technical specification, suitability and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Washed Sand

- **Id:** WEB-P06
- **Category:** Products
- **Label:** Washed Sand
- **Value:** Washed Sand
- **Status:** Confirmed
- **Summary:** Listed for concrete and asphalt production.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Technical specification, suitability and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Manufactured Sand

- **Id:** WEB-P07
- **Category:** Products
- **Label:** Manufactured Sand
- **Value:** Manufactured Sand
- **Status:** Confirmed
- **Summary:** Named in the product list; application details are not provided.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Applications, technical specification and stock by location.
- **Approved Specification:** Unavailable / not supplied (null)
- **Availability:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Delivery

- **Id:** WEB-S01
- **Category:** Services
- **Label:** Delivery
- **Value:** Delivery
- **Status:** Confirmed
- **Summary:** Listed as a service on the official website.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Served areas, dispatch arrangements, timing and commercial terms.
- **Scope:** Unavailable / not supplied (null)
- **Coverage:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Export

- **Id:** WEB-S02
- **Category:** Services
- **Label:** Export
- **Value:** Export
- **Status:** Confirmed
- **Summary:** Listed as a service on the official website.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current destinations, products, shipment requirements and terms.
- **Scope:** Unavailable / not supplied (null)
- **Coverage:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Contracting

- **Id:** WEB-S03
- **Category:** Services
- **Label:** Contracting
- **Value:** Contracting
- **Status:** Confirmed
- **Summary:** Listed as a service on the official website.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current service scope, capability and commercial terms.
- **Scope:** Unavailable / not supplied (null)
- **Coverage:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Concrete

- **Id:** WEB-S04
- **Category:** Services
- **Label:** Concrete
- **Value:** Concrete
- **Status:** Confirmed
- **Summary:** Listed as a service heading on the Jamaica Aggregates website.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Exact service scope and fulfilment entity. No ready-mix product range is inferred.
- **Scope:** Unavailable / not supplied (null)
- **Coverage:** Unavailable / not supplied (null)

##### Source Ids

- W2

##### Source Urls

- https://www.jamagg.com/products-services/

#### Infrastructure

- **Id:** WEB-M01
- **Category:** Commercial markets
- **Label:** Infrastructure
- **Value:** Infrastructure
- **Status:** Confirmed
- **Summary:** The company presents infrastructure projects as a commercial market.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current customers, segment demand, buying roles and sales contribution.
- **Customer Count:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)

##### Source Ids

- W5

##### Source Urls

- https://www.jamagg.com/market/infrastructure/

#### Buildings

- **Id:** WEB-M02
- **Category:** Commercial markets
- **Label:** Buildings
- **Value:** Buildings
- **Status:** Confirmed
- **Summary:** Residential and commercial construction; the page addresses contractors, designers, developers and owners.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current customers, segment demand, buying roles and sales contribution.
- **Customer Count:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)

##### Source Ids

- W6

##### Source Urls

- https://www.jamagg.com/market/buildings/

#### Industrial

- **Id:** WEB-M03
- **Category:** Commercial markets
- **Label:** Industrial
- **Value:** Industrial
- **Status:** Confirmed
- **Summary:** The website addresses ready-mix concrete, asphalt and concrete-product manufacturers.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current customers, segment demand, buying roles and sales contribution.
- **Customer Count:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)

##### Source Ids

- W7

##### Source Urls

- https://www.jamagg.com/market/industrial/

#### Retail

- **Id:** WEB-M04
- **Category:** Commercial markets
- **Label:** Retail
- **Value:** Retail
- **Status:** Confirmed
- **Summary:** A published commercial market; the page identifies the company's Portmore retail yard.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current retail partners, product availability and sales contribution.
- **Customer Count:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)

##### Source Ids

- W8

##### Source Urls

- https://www.jamagg.com/market/retail/

#### Export

- **Id:** WEB-M05
- **Category:** Commercial markets
- **Label:** Export
- **Value:** Export
- **Status:** Confirmed
- **Summary:** The export page describes shipping through an associate arrangement with Jamaica Gypsum Quarries.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Current destinations, commercial arrangements and sales contribution.
- **Customer Count:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)

##### Source Ids

- W9

##### Source Urls

- https://www.jamagg.com/market/exports/

### Facilities

#### Portmore retail yard

- **Id:** FAC-01
- **Label:** Portmore retail yard
- **Value:** Dyke Road, Portmore
- **Parish:** St Catherine
- **Status:** Confirmed
- **Summary:** The official contact page names the retail yard in St Catherine.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Opening hours, available products and collection or delivery arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W3
- W8

##### Source Urls

- https://www.jamagg.com/contact/
- https://www.jamagg.com/market/retail/

#### Limestone facilities

- **Id:** FAC-02
- **Label:** Limestone facilities
- **Value:** Parish-level operations reference
- **Parish:** St Catherine
- **Status:** Confirmed
- **Summary:** The operations profile identifies limestone facilities in this parish; individual sites are not named there.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Site names, operating status, product availability and dispatch arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W4

##### Source Urls

- https://www.jamagg.com/about-us/

#### Sand and gravel facilities

- **Id:** FAC-03
- **Label:** Sand and gravel facilities
- **Value:** Parish-level operations reference
- **Parish:** St Thomas
- **Status:** Confirmed
- **Summary:** The operations profile identifies sand and gravel facilities in this parish; individual sites are not named there.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Site names, operating status, product availability and dispatch arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W4

##### Source Urls

- https://www.jamagg.com/about-us/

#### Lionel Town

- **Id:** FAC-04
- **Label:** Lionel Town
- **Value:** Published contact location
- **Parish:** Clarendon
- **Status:** Confirmed
- **Summary:** The contact page lists Lionel Town in Clarendon; the site's function is not specified.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Facility type, operating status, product availability and dispatch arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W3

##### Source Urls

- https://www.jamagg.com/contact/

#### Main office

- **Id:** FAC-05
- **Label:** Main office
- **Value:** 31 Molynes Road, Kingston 10
- **Parish:** Unavailable / not supplied (null)
- **Status:** Confirmed
- **Summary:** Official contact address. The page does not state a parish, so none is assigned here.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Parish classification, opening hours and visitor arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W3

##### Source Urls

- https://www.jamagg.com/contact/

#### Yallahs Plant

- **Id:** FAC-06
- **Label:** Yallahs Plant
- **Value:** Poormans Corner, Yallahs
- **Parish:** Unavailable / not supplied (null)
- **Status:** Confirmed
- **Summary:** Official plant address. The contact page does not explicitly state its parish; no geographic join is inferred.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Verified parish mapping, operating status and products by location.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W3

##### Source Urls

- https://www.jamagg.com/contact/

#### Agualta Vale

- **Id:** FAC-07
- **Label:** Agualta Vale
- **Value:** Published contact location
- **Parish:** St Mary
- **Status:** Confirmed
- **Summary:** Listed in St Mary on the official contact page.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Facility type, operating status, product availability and dispatch arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W3

##### Source Urls

- https://www.jamagg.com/contact/

#### Limestone facilities

- **Id:** FAC-08
- **Label:** Limestone facilities
- **Value:** Parish-level operations reference
- **Parish:** Trelawny
- **Status:** Confirmed
- **Summary:** The operations profile identifies limestone facilities in this parish.
- **Checked At:** 2026-10-06
- **Needs Confirmation:** Site names, operating status, product availability and dispatch arrangements.
- **Coordinates:** Unavailable / not supplied (null)
- **Delivery Radius:** Unavailable / not supplied (null)
- **Product Availability:** Unavailable / not supplied (null)

##### Source Ids

- W4

##### Source Urls

- https://www.jamagg.com/about-us/

### Parishes

#### St Andrew

- **Id:** st-andrew
- **Label:** St Andrew
- **Selection Basis:** User-requested exploration area
- **Facility Status:** Needs Confirmation
- **Qualified Enquiries:** Unavailable / not supplied (null)
- **Product Demand:** Unavailable / not supplied (null)
- **Spend:** Unavailable / not supplied (null)
- **Service Coverage:** Unavailable / not supplied (null)
- **Ad Delivery Candidate Campaign Id:** recommended-material
- **Ad Delivery Campaign Match Status:** Needs Confirmation
- **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager.

##### Facility Ids

No records supplied.

##### Campaign Ids

No records supplied.

#### St Catherine

- **Id:** st-catherine
- **Label:** St Catherine
- **Selection Basis:** User-requested exploration area
- **Facility Status:** Confirmed
- **Qualified Enquiries:** Unavailable / not supplied (null)
- **Product Demand:** Unavailable / not supplied (null)
- **Spend:** Unavailable / not supplied (null)
- **Service Coverage:** Unavailable / not supplied (null)
- **Ad Delivery Candidate Campaign Id:** recommended-material
- **Ad Delivery Campaign Match Status:** Needs Confirmation
- **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager.

##### Facility Ids

- FAC-01
- FAC-02

##### Campaign Ids

No records supplied.

#### St Thomas

- **Id:** st-thomas
- **Label:** St Thomas
- **Selection Basis:** User-requested exploration area
- **Facility Status:** Confirmed
- **Qualified Enquiries:** Unavailable / not supplied (null)
- **Product Demand:** Unavailable / not supplied (null)
- **Spend:** Unavailable / not supplied (null)
- **Service Coverage:** Unavailable / not supplied (null)
- **Ad Delivery Candidate Campaign Id:** Unavailable / not supplied (null)
- **Ad Delivery Campaign Match Status:** Unavailable / not supplied (null)
- **Ad Delivery Campaign Match Basis:** Unavailable / not supplied (null)

##### Facility Ids

- FAC-03

##### Campaign Ids

- bath-sep-oct
- bath-june
- bath-static
- bath-video

#### St James

- **Id:** st-james
- **Label:** St James
- **Selection Basis:** User-requested exploration area
- **Facility Status:** Needs Confirmation
- **Qualified Enquiries:** Unavailable / not supplied (null)
- **Product Demand:** Unavailable / not supplied (null)
- **Spend:** Unavailable / not supplied (null)
- **Service Coverage:** Unavailable / not supplied (null)
- **Ad Delivery Candidate Campaign Id:** recommended-material
- **Ad Delivery Campaign Match Status:** Needs Confirmation
- **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager.

##### Facility Ids

No records supplied.

##### Campaign Ids

No records supplied.

#### Manchester

- **Id:** manchester
- **Label:** Manchester
- **Selection Basis:** User-requested exploration area
- **Facility Status:** Needs Confirmation
- **Qualified Enquiries:** Unavailable / not supplied (null)
- **Product Demand:** Unavailable / not supplied (null)
- **Spend:** Unavailable / not supplied (null)
- **Service Coverage:** Unavailable / not supplied (null)
- **Ad Delivery Candidate Campaign Id:** recommended-material
- **Ad Delivery Campaign Match Status:** Needs Confirmation
- **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager.

##### Facility Ids

No records supplied.

##### Campaign Ids

No records supplied.

#### Clarendon

- **Id:** clarendon
- **Label:** Clarendon
- **Selection Basis:** User-requested exploration area
- **Facility Status:** Confirmed
- **Qualified Enquiries:** Unavailable / not supplied (null)
- **Product Demand:** Unavailable / not supplied (null)
- **Spend:** Unavailable / not supplied (null)
- **Service Coverage:** Unavailable / not supplied (null)
- **Ad Delivery Candidate Campaign Id:** recommended-material
- **Ad Delivery Campaign Match Status:** Needs Confirmation
- **Ad Delivery Campaign Match Basis:** Working assumption based on shared traffic creative and reported results; confirm campaign-to-ad matching in Ads Manager.

##### Facility Ids

- FAC-04

##### Campaign Ids

No records supplied.

### Unconfirmed

#### Current approved technical catalogue

- **Id:** WEB-U01
- **Label:** Current approved technical catalogue
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation

#### Products available by location

- **Id:** WEB-U02
- **Label:** Products available by location
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation

#### Service coverage and dispatch terms

- **Id:** WEB-U03
- **Label:** Service coverage and dispatch terms
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation

#### Qualified enquiries by parish

- **Id:** WEB-U04
- **Label:** Qualified enquiries by parish
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation

#### Product demand by parish

- **Id:** WEB-U05
- **Label:** Product demand by parish
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation

## Brand

- **Id:** jamaica-aggregates
- **Name:** Jamaica Aggregates
- **Legal Name:** Jamaica Aggregates Limited
- **Legal Name Status:** Confirmed
- **Checked At:** 2026-10-06
- **Timezone:** America/Bogota
- **Website:** [https://www.jamagg.com/](https://www.jamagg.com/)

### Social Links

#### Record 1

- **Platform:** Facebook
- **Url:** [https://www.facebook.com/JamaicaAggregates/](https://www.facebook.com/JamaicaAggregates/)
- **Status:** Confirmed
- **Source Id:** B1
- **Verification:** Explicitly supplied by the user; account access and ownership not independently checked.

#### Record 2

- **Platform:** Instagram
- **Url:** [https://www.instagram.com/jamaicaaggregates/](https://www.instagram.com/jamaicaaggregates/)
- **Status:** Confirmed
- **Source Id:** B1
- **Verification:** Explicitly supplied by the user; account access and ownership not independently checked.

#### Record 3

- **Platform:** LinkedIn
- **Url:** [https://jm.linkedin.com/company/jamaica-aggregates-limited](https://jm.linkedin.com/company/jamaica-aggregates-limited)
- **Status:** Confirmed
- **Source Id:** B1
- **Verification:** Explicitly supplied by the user; account access and ownership not independently checked.

### Business Overview

- **Statement:** Jamaica Aggregates supplies sand, gravel and other aggregate materials used in construction.
- **Status:** Confirmed
- **Source Id:** B1

### Business Goal

- **Statement:** Build a digital ecosystem that generates measurable demand and enquiries for Jamaica Aggregates, eventually connecting enquiries to quotes, orders and revenue.
- **Status:** Confirmed
- **Source Id:** B1

### Audiences

- **Hub Users Status:** Confirmed
- **Source Id:** B1
- **Customer Group Status:** Working assumption
- **Customer Group Note:** User-supplied working groups; no confirmed CRM segments or customer demographics are available.

#### Hub Users

- Jamaica Aggregates management
- Marketing team

#### Working Customer Groups

- Contractors
- Construction companies
- Developers
- Engineers
- Project managers
- Procurement teams
- Builders
- Homeowners undertaking construction
- Businesses undertaking construction projects

### Voice

- **Status:** Confirmed
- **Source Id:** B1

#### Attributes

- Calm
- Confident
- Practical
- Clear
- Informative
- Credible
- Construction-focused

#### Rules

- Use sand and gravel where clearer for a general Jamaican audience.
- Use aggregates where technically appropriate.
- Demonstrate value through supported applications, operations, processes and real projects.
- Keep unsupported superlatives and technical claims out of customer-facing copy.

### Separation Rule

- **Statement:** Jamaica Aggregates and Jamaica Premix are separate businesses. Do not merge identities, products, claims, reports, performance, recommendations or visual systems.
- **Source Id:** B1

### Assets

#### official-logo

- **Id:** official-logo
- **Type:** logo
- **Path:** [/brand/jamaica-aggregates-logo.png](https://jamaica-aggregates-hub.vercel.app/brand/jamaica-aggregates-logo.png)
- **Source Url:** [https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png](https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png)
- **Source Page:** https://www.jamagg.com/
- **Source Id:** W1
- **Checked At:** 2026-10-06
- **Status:** Confirmed
- **Width:** 550
- **Height:** 250
- **Transparent:** Yes
- **Note:** Unmodified official website header logo, visually inspected. Preserve its proportions and full-colour artwork on a light background; black lettering has limited visibility on dark grounds.

### Palette

- **Formal Brand Guidelines Available:** No

#### Observed Artwork

##### Logo red

- **Name:** Logo red
- **Hex:** #EC1D25
- **Status:** Confirmed
- **Evidence:** Dominant opaque pixel colour sampled from the official website logo; not a formal published brand standard.
- **Source Id:** W1

##### Logo green

- **Name:** Logo green
- **Hex:** #00984A
- **Status:** Confirmed
- **Evidence:** Dominant opaque pixel colour sampled from the official website logo; not a formal published brand standard.
- **Source Id:** W1

##### Logo black

- **Name:** Logo black
- **Hex:** #000000
- **Status:** Confirmed
- **Evidence:** Dominant opaque pixel colour sampled from the official website logo lettering.
- **Source Id:** W1

#### Observed Website

##### Website accent

- **Name:** Website accent
- **Hex:** #FA0241
- **Evidence:** Navigation active/hover accent and button pseudo-element in official site stylesheet.
- **Source Url:** [https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2](https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2)

##### Website ink

- **Name:** Website ink
- **Hex:** #191919
- **Evidence:** Navigation text and button ground in official site stylesheet.
- **Source Url:** [https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2](https://www.jamagg.com/wp-content/themes/jamagg/style.css?ver=7.1.2)

#### Provisional Hub Tokens

##### Mineral ground

- **Name:** Mineral ground
- **Hex:** #F5F4EF
- **Status:** Working assumption
- **Purpose:** Quiet workspace background; authored UI neutral, not a verified brand colour.

##### Ink navy

- **Name:** Ink navy
- **Hex:** #172D37
- **Status:** Working assumption
- **Purpose:** Readable data and navigation ink; authored UI neutral, not a verified brand colour.

##### White

- **Name:** White
- **Hex:** #FFFFFF
- **Status:** Working assumption
- **Purpose:** Primary reading surface.

##### Rule

- **Name:** Rule
- **Hex:** #DADFD9
- **Status:** Working assumption
- **Purpose:** Hairline separation and chart guides.

### Unknowns

- **Full Product Catalogue:** Unavailable / not supplied (null)
- **Product Specifications:** Unavailable / not supplied (null)
- **Confirmed Locations:** Unavailable / not supplied (null)
- **Delivery Coverage:** Unavailable / not supplied (null)
- **Service Areas:** Unavailable / not supplied (null)
- **Pricing:** Unavailable / not supplied (null)
- **Approved Claims:** Unavailable / not supplied (null)
- **Formal Brand Guidelines:** Unavailable / not supplied (null)
- **Qualification Definition:** Unavailable / not supplied (null)
- **Crm Customer Segments:** Unavailable / not supplied (null)

### Source Records

#### Jamaica Aggregates Marketing Intelligence Hub — supplied build brief

- **Id:** user-brief
- **Title:** Jamaica Aggregates Marketing Intelligence Hub — supplied build brief
- **Kind:** User instruction and confirmed business context
- **Path:** [/sources/client-brief.txt](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt)
- **Checked At:** 2026-10-06
- **Limitations:** Contains proposed strategy, working customer groups and supplied performance references. Original reports remain authoritative for reported performance.

#### Jamaica Aggregates official website

- **Id:** official-website
- **Title:** Jamaica Aggregates official website
- **Kind:** Official brand identity source
- **Url:** [https://www.jamagg.com/](https://www.jamagg.com/)
- **Checked At:** 2026-10-06
- **Limitations:** Used narrowly to verify identity and retrieve logo/visual evidence. Public promotional superlatives are not treated as approved evidence-backed claims. Products, locations and delivery coverage require a dedicated confirmation step before use in customer-facing content.

#### Jamaica Aggregates official website header logo

- **Id:** official-logo
- **Title:** Jamaica Aggregates official website header logo
- **Kind:** Official visual asset
- **Url:** [https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png](https://www.jamagg.com/wp-content/themes/jamagg/images/JA.png)
- **Path:** [/brand/jamaica-aggregates-logo.png](https://jamaica-aggregates-hub.vercel.app/brand/jamaica-aggregates-logo.png)
- **Checked At:** 2026-10-06
- **Limitations:** Raster PNG; colour sampling describes this artwork rather than published brand standards.

## Knowledge Base

### Business name

- **Id:** KB-01
- **Category:** Business
- **Label:** Business name
- **Value:** Jamaica Aggregates
- **Status:** Confirmed
- **Notes:** This hub is exclusively for Jamaica Aggregates.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Business overview

- **Id:** KB-02
- **Category:** Business
- **Label:** Business overview
- **Value:** Supplies sand, gravel and other aggregate materials used in construction.
- **Status:** Confirmed
- **Notes:** Confirmed in the user's supplied brief; product specifications and coverage remain unconfirmed.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Brand separation

- **Id:** KB-03
- **Category:** Brand
- **Label:** Brand separation
- **Value:** Jamaica Aggregates and Jamaica Premix are separate businesses. Keep their identity, data, products and claims separate.
- **Status:** Confirmed
- **Notes:** Explicit user requirement.

Evidence: [B1, brief section 3](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Website

- **Id:** KB-04
- **Category:** Contact
- **Label:** Website
- **Value:** https://www.jamagg.com/
- **Status:** Confirmed
- **Notes:** Supplied by the user; no analytics connection is established.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Facebook

- **Id:** KB-05
- **Category:** Contact
- **Label:** Facebook
- **Value:** https://www.facebook.com/JamaicaAggregates/
- **Status:** Confirmed
- **Notes:** Supplied by the user.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Instagram

- **Id:** KB-06
- **Category:** Contact
- **Label:** Instagram
- **Value:** https://www.instagram.com/jamaicaaggregates/
- **Status:** Confirmed
- **Notes:** Supplied by the user.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### LinkedIn

- **Id:** KB-07
- **Category:** Contact
- **Label:** LinkedIn
- **Value:** https://jm.linkedin.com/company/jamaica-aggregates-limited
- **Status:** Confirmed
- **Notes:** Supplied account link only; no LinkedIn performance data supplied.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Current marketing references

- **Id:** KB-08
- **Category:** Products
- **Label:** Current marketing references
- **Status:** Confirmed
- **Notes:** References appearing in supplied marketing materials; not a complete approved catalogue or service commitment.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

#### Value

- Washed sand
- Sand and gravel
- Material selection
- Quarry supply
- Delivery to construction sites

### Brand language

- **Id:** KB-09
- **Category:** Brand
- **Label:** Brand language
- **Value:** Use sand and gravel where clearer for a general Jamaican audience; use aggregates where technically appropriate.
- **Status:** Confirmed
- **Notes:** Calm, practical, clear and construction-focused voice. Avoid unsupported superiority claims.

Evidence: [B1, brief section 2](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Business objective

- **Id:** KB-10
- **Category:** Measurement
- **Label:** Business objective
- **Value:** Generate measurable demand and enquiries, then connect marketing to quotes, orders and revenue as data becomes available.
- **Status:** Confirmed
- **Notes:** No numerical target is approved.

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Reporting-period convention

- **Id:** KB-11
- **Category:** Measurement
- **Label:** Reporting-period convention
- **Value:** September 6–October 5, 2026, compared with August 7–September 5, 2026; Meta Pacific Time.
- **Status:** Confirmed
- **Notes:** Keep historical metric start dates and cumulative campaign periods separate.

Evidence: [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1).

### Platform actions and business outcomes

- **Id:** KB-12
- **Category:** Measurement
- **Label:** Platform actions and business outcomes
- **Value:** Clicks, landing-page views and platform calls are supporting indicators. Qualified enquiries, quotes, orders and revenue require verification.
- **Status:** Confirmed
- **Notes:** Do not convert platform-reported actions into sales.

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 11](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Full approved product catalogue

- **Id:** KB-13
- **Category:** Products
- **Label:** Full approved product catalogue
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Request product names, specifications, uses, location availability and review owner.

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Confirmed operating locations

- **Id:** KB-14
- **Category:** Locations
- **Label:** Confirmed operating locations
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Campaign names and parish views do not establish operating locations.

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Delivery coverage and service areas

- **Id:** KB-15
- **Category:** Services
- **Label:** Delivery coverage and service areas
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Do not infer delivery radius, dispatch times or served parishes from ads.

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Pricing and commercial terms

- **Id:** KB-16
- **Category:** Products
- **Label:** Pricing and commercial terms
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** No prices, minimum quantities or payment terms were supplied.

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved phone and WhatsApp contacts

- **Id:** KB-17
- **Category:** Contact
- **Label:** Approved phone and WhatsApp contacts
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Confirm each route, owner, operating hours and response process.

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Verified customer segments and decision-makers

- **Id:** KB-18
- **Category:** Customers
- **Label:** Verified customer segments and decision-makers
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Working groups below are hypotheses, not confirmed CRM segments.

Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved claims register

- **Id:** KB-19
- **Category:** Brand
- **Label:** Approved claims register
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** No evidence-backed claims register supplied. Do not use best, number one, leading, highest quality or superior.

Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved order and delivery FAQs

- **Id:** KB-20
- **Category:** FAQ
- **Label:** Approved order and delivery FAQs
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Questions are supplied as content opportunities; answers must come from the business.

Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Full brand guidelines

- **Id:** KB-21
- **Category:** Brand
- **Label:** Full brand guidelines
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** The brief supplies tone. A full brand-guideline document has not been supplied.

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Lead, quote, order and revenue baseline

- **Id:** KB-22
- **Category:** Measurement
- **Label:** Lead, quote, order and revenue baseline
- **Value:** Unavailable / not supplied (null)
- **Status:** Needs Confirmation
- **Notes:** Unavailable values are not zero results.

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

## Knowledge Gaps

### Enquiry and qualified-lead definitions

- **Id:** GAP-01
- **Title:** Enquiry and qualified-lead definitions
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The team cannot compare demand quality without agreeing what counts as an enquiry and a qualified lead.
- **Needed Next:** Definition, qualification fields and enquiry-log owner.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Enquiry, quote, order and revenue records

- **Id:** GAP-02
- **Title:** Enquiry, quote, order and revenue records
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Platform clicks and calls cannot establish sales or return on marketing spend.
- **Needed Next:** A permissioned sample linking enquiry date, source, product, parish, qualification, quote, order and value.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Official contact routes and response ownership

- **Id:** GAP-03
- **Title:** Official contact routes and response ownership
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** An enquiry campaign needs a verified phone, WhatsApp or form destination and someone able to respond.
- **Needed Next:** Approved contacts, hours, response process and consent/privacy requirements.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Product catalogue and technical applications

- **Id:** GAP-04
- **Title:** Product catalogue and technical applications
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Material education and local ads need verified product names, uses and specifications.
- **Needed Next:** Current approved catalogue, technical reviewer and product availability by location.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved claims and FAQ answers

- **Id:** GAP-05
- **Title:** Approved claims and FAQ answers
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Customer-facing content must explain value without unsupported quality, delivery or technical claims.
- **Needed Next:** Evidence-backed claims register and approved answers to common customer questions.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Locations, fulfilment and service areas

- **Id:** GAP-06
- **Title:** Locations, fulfilment and service areas
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Parish ad views do not confirm delivery coverage or viable local demand.
- **Needed Next:** Confirmed operating sites, service areas, delivery limits and fulfilment constraints.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Website tracking and access inventory

- **Id:** GAP-07
- **Title:** Website tracking and access inventory
- **Group:** Measurement
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** No connected website conversions, GA4 property, tag container or tracking audit is supplied.
- **Needed Next:** Read-only inventory of existing GA4, GTM, Meta Pixel, forms and consent controls.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Customer database and buying decisions

- **Id:** GAP-08
- **Title:** Customer database and buying decisions
- **Group:** Business outcomes
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Working customer groups cannot be validated from follower demographics.
- **Needed Next:** Permissioned enquiry/customer sample and short sales-team interviews.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Historical metric conflicts and paid support

- **Id:** GAP-09
- **Title:** Historical metric conflicts and paid support
- **Group:** Evidence quality
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical headline and yearly follows differ; some post reach/views relationships are unusual; boosted 2024 spend is outside the reported account.
- **Needed Next:** Read-only exports or screenshots with post scope, account filters, paid attribution and metric windows.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Real assets, permissions and production capacity

- **Id:** GAP-10
- **Title:** Real assets, permissions and production capacity
- **Group:** Creative operations
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Project, people and operations tests need approved images, consent and a feasible review workflow.
- **Needed Next:** Asset inventory, filming access, permission process, reviewer and available production capacity.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Campaign budget and test approval

- **Id:** GAP-11
- **Title:** Campaign budget and test approval
- **Group:** Governance
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical spend is not an approved future budget, and report recommendations are not approved campaigns.
- **Needed Next:** Proposed test budget, responsible approver and stop/review criteria.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 8](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Google Ads and other-channel evidence

- **Id:** GAP-12
- **Title:** Google Ads and other-channel evidence
- **Group:** Measurement
- **Priority:** Low
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The hub has no supplied Google Ads or LinkedIn performance evidence; channel effectiveness cannot be inferred.
- **Needed Next:** Confirm whether accounts exist, then scope read-only evidence collection when relevant.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Brand guideline and pricing documents

- **Id:** GAP-13
- **Title:** Brand guideline and pricing documents
- **Group:** Business context
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The brief sets tone but does not supply a full design or commercial-policy register.
- **Needed Next:** Approved brand manual, pricing/terms policy and document owners.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

## Metric Definitions

### Views

- **Term:** Views
- **Definition:** Times content was viewed, including repeats. Platform, paid delivery and retention scope must be stated.

### Viewers / Accounts reached

- **Term:** Viewers / Accounts reached
- **Definition:** Facebook reports Viewers; Instagram reports Accounts reached. Their definitions differ, so avoid direct like-for-like ranking.

### Platform-reported action

- **Term:** Platform-reported action
- **Definition:** Clicks, landing-page views and calls placed recorded by Meta. These do not establish qualified enquiries, completed calls, orders or revenue.

### Crosspost

- **Term:** Crosspost
- **Definition:** Meta presents one combined figure across Facebook and Instagram. It cannot be allocated to either platform from these reports.

### Retained history

- **Term:** Retained history
- **Definition:** The longest available metric data, which may begin later than account creation. Use the dataStarts field.

### Confirmed

- **Term:** Confirmed
- **Definition:** Supported by a supplied source or explicit business information. Reported metrics may still carry a flagged source conflict.

### Working assumption

- **Term:** Working assumption
- **Definition:** A plausible interpretation requiring validation; not a verified customer segment, delivery area or approved strategy.

### Recommendation

- **Term:** Recommendation
- **Definition:** A proposed action based on evidence. It is not approved, scheduled or completed unless tracked separately.

### Needs confirmation

- **Term:** Needs confirmation
- **Definition:** Information is missing, ambiguous or inconsistent and requires confirmation.