# Jamaica Aggregates — Evidence library

[Interactive section](https://jamaica-aggregates-hub.vercel.app/evidence) · [All evidence](https://jamaica-aggregates-hub.vercel.app/llms-full.txt) · [Source library](https://jamaica-aggregates-hub.vercel.app/evidence)

## Reading this evidence

Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD.

This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded.

Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented.

## Report Metadata

- **Schema Version:** 1.0.0
- **Brand:** Jamaica Aggregates
- **Reported As Of:** 2026-10-06
- **Current Period Id:** current
- **Default Currency:** USD
- **Status:** Confirmed

### Methodology

- Both reports read fully; first 13 pages deduplicated.
- Numbers transcribed from supplied PDF text and visually checked on campaign and historical content tables.
- Missing numeric data is null, never zero by substitution.
- Source references use physical PDF page numbers.
- Reported content totals and historical values are not added to account-level metrics.
- Report recommendations are evidence for proposals, not instructions or approvals.

## Source Registry

### Jamaica Aggregates - Facebook & Instagram Performance Report

- **Id:** R1
- **Type:** Performance report
- **Title:** Jamaica Aggregates - Facebook & Instagram Performance Report
- **Date:** 2026-10-06
- **Pages:** 13
- **Url:** [/sources/report-original.pdf](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf)
- **Status:** Confirmed
- **Scope:** Current period and campaign spend

#### Notes

- 13-page main report. Duplicated verbatim in R2 pages 1-13.

### Jamaica Aggregates - Facebook & Instagram Performance Report with All-Time Performance

- **Id:** R2
- **Type:** Performance report + history appendix
- **Title:** Jamaica Aggregates - Facebook & Instagram Performance Report with All-Time Performance
- **Date:** 2026-10-06
- **Pages:** 18
- **Url:** [/sources/report-current-history.pdf](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf)
- **Status:** Confirmed
- **Scope:** Current period, spend and retained historical performance

#### Notes

- Pages 1-13 repeat R1. Physical pages 14-18 are the appendix, printed as pages 1-5. Use physical PDF page references in the hub.
- Source figures are reported from Meta; underlying CSVs were not supplied.

### Jamaica Aggregates Marketing Intelligence Hub brief

- **Id:** B1
- **Type:** User brief
- **Title:** Jamaica Aggregates Marketing Intelligence Hub brief
- **Date:** Unavailable / not supplied (null)
- **Pages:** Unavailable / not supplied (null)
- **Url:** [/sources/client-brief.txt](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt)
- **Status:** Confirmed
- **Scope:** Build requirements and user-confirmed business context

#### Notes

- User instructions; report recommendations remain proposals.

### Jamaica Aggregates official website

- **Id:** W1
- **Type:** Official website
- **Title:** Jamaica Aggregates official website
- **Date:** Unavailable / not supplied (null)
- **Pages:** Unavailable / not supplied (null)
- **Url:** [https://www.jamagg.com/](https://www.jamagg.com/)
- **Status:** Needs confirmation
- **Scope:** Public company context

#### Notes

- Website context is verified separately. Performance data remains report-sourced.

### Jamaica Aggregates — Products & Services

- **Id:** W2
- **Title:** Jamaica Aggregates — Products & Services
- **Url:** [https://www.jamagg.com/products-services/](https://www.jamagg.com/products-services/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied.
- **Type:** Official website
- **Scope:** Confirms product names, brief application descriptions and service headings. No current stock, prices, service scope or full technical specifications are supplied.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — Contact

- **Id:** W3
- **Title:** Jamaica Aggregates — Contact
- **Url:** [https://www.jamagg.com/contact/](https://www.jamagg.com/contact/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named.
- **Type:** Official website
- **Scope:** Published contact locations; operational status, site access and fulfilment capability require confirmation. Parish is retained only where explicitly named.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — About Us

- **Id:** W4
- **Title:** Jamaica Aggregates — About Us
- **Url:** [https://www.jamagg.com/about-us/](https://www.jamagg.com/about-us/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage.
- **Type:** Official website
- **Scope:** Operations profile names facility types by parish. It does not identify exact sites for every parish or provide delivery coverage.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — Infrastructure

- **Id:** W5
- **Title:** Jamaica Aggregates — Infrastructure
- **Url:** [https://www.jamagg.com/market/infrastructure/](https://www.jamagg.com/market/infrastructure/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published market positioning, not a measured CRM segment or evidence of market share.
- **Type:** Official website
- **Scope:** Published market positioning, not a measured CRM segment or evidence of market share.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — Buildings

- **Id:** W6
- **Title:** Jamaica Aggregates — Buildings
- **Url:** [https://www.jamagg.com/market/buildings/](https://www.jamagg.com/market/buildings/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published customer groups, not a verified list of current customers or buying decision-makers.
- **Type:** Official website
- **Scope:** Published customer groups, not a verified list of current customers or buying decision-makers.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — Industrial

- **Id:** W7
- **Title:** Jamaica Aggregates — Industrial
- **Url:** [https://www.jamagg.com/market/industrial/](https://www.jamagg.com/market/industrial/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Published market positioning; no segment revenue or demand data.
- **Type:** Official website
- **Scope:** Published market positioning; no segment revenue or demand data.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — Retail

- **Id:** W8
- **Title:** Jamaica Aggregates — Retail
- **Url:** [https://www.jamagg.com/market/retail/](https://www.jamagg.com/market/retail/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list.
- **Type:** Official website
- **Scope:** Names the company's Portmore retail yard. Broad distribution statements are not converted into a verified served-parish list.
- **Status:** Official listing verified
- **Date:** 2026-10-06

### Jamaica Aggregates — Exports

- **Id:** W9
- **Title:** Jamaica Aggregates — Exports
- **Url:** [https://www.jamagg.com/market/exports/](https://www.jamagg.com/market/exports/)
- **Checked At:** 2026-10-06
- **Kind:** Official website
- **Limitations:** Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval.
- **Type:** Official website
- **Scope:** Confirms export market positioning and an associate arrangement. Port specifications, coordinates and shipment capabilities are not copied into the hub or treated as current operational approval.
- **Status:** Official listing verified
- **Date:** 2026-10-06

## Periods

### Current

- **Id:** current
- **Label:** 6 Sep - 5 Oct 2026
- **Start:** 2026-09-06
- **End:** 2026-10-05
- **Days:** 30
- **Timezone:** America/Los_Angeles
- **Comparison Period Id:** previous

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

### Previous

- **Id:** previous
- **Label:** 7 Aug - 5 Sep 2026
- **Start:** 2026-08-07
- **End:** 2026-09-05
- **Days:** 30
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

#### Notes

- Very little chart activity until around 31 August. Large percentage changes start from a low base.

### History

- **Id:** history
- **Label:** 6 Sep 2023 - 5 Oct 2026
- **Start:** 2023-09-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

#### Notes

- Longest selectable Meta range. Individual metric retention windows start later; use metric dataStarts.

### Spend All Time

- **Id:** spendAllTime
- **Label:** 25 Feb - 6 Oct 2026
- **Start:** 2026-02-25
- **End:** 2026-10-06
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

#### Notes

- Includes 6 October for the two active campaigns. Excludes other ad accounts, including possible agency spend on 2024 boosts.

### Spend Six Months

- **Id:** spendSixMonths
- **Label:** 6 Apr - 5 Oct 2026
- **Start:** 2026-04-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Spend Three Months

- **Id:** spendThreeMonths
- **Label:** 6 Jul - 5 Oct 2026
- **Start:** 2026-07-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

## Reporting Conflicts

### The two period reports are duplicates

- **Id:** duplicate-reports
- **Severity:** Methodology
- **Title:** The two period reports are duplicates
- **Details:** The first 13 pages are text-identical. R2 appends five historical pages. One current-period baseline is stored; duplicate records are not summed.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 13](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=13); [R1, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=1); [R1, physical PDF page 13](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=13).

### Facebook follow totals disagree

- **Id:** fb-follows
- **Severity:** Needs confirmation
- **Title:** Facebook follow totals disagree
- **Details:** All-time headline is 548 follows; yearly daily sums are 364 + 122 + 14 + 61 = 561. Source explicitly acknowledges a difference of 13.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

### Instagram annual views use a mixed scope

- **Id:** ig-history-scope
- **Severity:** Scope difference
- **Title:** Instagram annual views use a mixed scope
- **Details:** Instagram-only headline is 863,301. Annual rows add to 866,047; 2025 includes 2,746 Facebook-linked views. Subtracting those reconciles the headline.
- **Status:** Resolved by scope label

Evidence: [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

### Hiring reach needs verification

- **Id:** hiring-reach
- **Severity:** Needs confirmation
- **Title:** Hiring reach needs verification
- **Details:** The source reports 165,496 views, 125 reach and 128 interactions. The low reach is inconsistent with other figures. Preserve the reported figures but withhold engagement rates and the claim of an organic winner.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Mother's Day reach needs verification

- **Id:** mothers-reach
- **Severity:** Needs confirmation
- **Title:** Mother's Day reach needs verification
- **Details:** The source reports 378,073 views and 119 reach on a shared crosspost. Campaign reach separately is 228,109. These measures have different scopes; the post reach requires verification.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Historical engagement is not proven organic

- **Id:** historical-organic
- **Severity:** Interpretation
- **Title:** Historical engagement is not proven organic
- **Details:** The 2024 question posts are explicitly boosted; paid / organic interaction splits are absent. Historical questions generated comments and saves, but this does not establish organic format superiority. The report's hiring organic claim also lacks a paid split.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Boosted post delivery exceeds Instagram account totals

- **Id:** boosted-scope
- **Severity:** Scope difference
- **Title:** Boosted post delivery exceeds Instagram account totals
- **Details:** The boosted post has 92,377 ad views while Instagram account ad views are 51,488. The post includes Facebook and WhatsApp delivery. Do not substitute or add it to the Instagram account result.
- **Status:** Resolved by scope label

Evidence: [R2, physical PDF page 3](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=3); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8).

### Crosspost metrics are shared

- **Id:** crosspost-double-count
- **Severity:** Methodology
- **Title:** Crosspost metrics are shared
- **Details:** Back-to-school views/interactions repeat in both current tables, and historical crossposts have one combined figure. Do not double-count or infer separate platform delivery.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 5](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=5); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16).

### Theme prose overstates product-post count

- **Id:** content-mix-prose
- **Severity:** Minor inconsistency
- **Title:** Theme prose overstates product-post count
- **Details:** Page 8 says six product posts plus one community and one safety post, but its theme table and seven-post register establish five product / supply posts, one community and one safety post. Use the actual seven-post register.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8).

### Current Instagram organic rank depends on metric

- **Id:** organic-ranking
- **Severity:** Interpretation
- **Title:** Current Instagram organic rank depends on metric
- **Details:** Steady supply leads organic views (324). Washed sand is reported as strongest organic engagement rate (6 / 131, 4.6%). Boosted material post has 8 organic interactions on 40 organic reach. Avoid declaring one universal winner.
- **Status:** Resolved by metric label

Evidence: [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7).

### Instagram retained views start later than Facebook

- **Id:** ig-paid-window
- **Severity:** Scope difference
- **Title:** Instagram retained views start later than Facebook
- **Details:** Report prose calls both paid shares last two years. Facebook views start October 2024; Instagram views start August 2025. Show metric-specific retention windows.
- **Status:** Resolved by scope label

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Bath campaign name differs from recorded ending

- **Id:** campaign-dates
- **Severity:** Needs confirmation
- **Title:** Bath campaign name differs from recorded ending
- **Details:** The June campaign name says June 30 End Date, but the table records that it ended June 11. Preserve the reported June 11 end date and verify before reuse.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Historical Facebook format split is two views short

- **Id:** fb-history-format-sum
- **Severity:** Minor discrepancy
- **Title:** Historical Facebook format split is two views short
- **Details:** Historical format totals add to 1,251,548, while the retained account headline and annual sums are 1,251,550. Preserve both reported values; do not change a category to force reconciliation.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15).

### One 2024 post has a reported views figure

- **Id:** equipment-views-window
- **Severity:** Needs confirmation
- **Title:** One 2024 post has a reported views figure
- **Details:** The August 2024 equipment photo has 3,377 views in the top-views table although the methodology note says views are unavailable for 2024 posts. Preserve the value with a scope warning and verify before ranking.
- **Status:** Needs confirmation

Evidence: [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 17](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=17).

### Zeros before retention are unavailable

- **Id:** fb-pre-retention-zero
- **Severity:** Methodology
- **Title:** Zeros before retention are unavailable
- **Details:** The historical Facebook table displays zeros for interactions in 2023-2024 and visits in 2023 even though retention starts January 2025 and October 2024 respectively. The model preserves literal zeros in sourceReported and uses null in normalized year metrics.
- **Status:** Resolved in model

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

## Definitions

### Views

- **Term:** Views
- **Definition:** Times content was viewed, including repeats. Platform, paid delivery and retention scope must be stated.

### Viewers / Accounts reached

- **Term:** Viewers / Accounts reached
- **Definition:** Facebook reports Viewers; Instagram reports Accounts reached. Their definitions differ, so avoid direct like-for-like ranking.

### Platform-reported action

- **Term:** Platform-reported action
- **Definition:** Clicks, landing-page views and calls placed recorded by Meta. These do not establish qualified enquiries, completed calls, orders or revenue.

### Crosspost

- **Term:** Crosspost
- **Definition:** Meta presents one combined figure across Facebook and Instagram. It cannot be allocated to either platform from these reports.

### Retained history

- **Term:** Retained history
- **Definition:** The longest available metric data, which may begin later than account creation. Use the dataStarts field.

### Confirmed

- **Term:** Confirmed
- **Definition:** Supported by a supplied source or explicit business information. Reported metrics may still carry a flagged source conflict.

### Working assumption

- **Term:** Working assumption
- **Definition:** A plausible interpretation requiring validation; not a verified customer segment, delivery area or approved strategy.

### Recommendation

- **Term:** Recommendation
- **Definition:** A proposed action based on evidence. It is not approved, scheduled or completed unless tracked separately.

### Needs confirmation

- **Term:** Needs confirmation
- **Definition:** Information is missing, ambiguous or inconsistent and requires confirmation.

## Missing Evidence

### Enquiry and qualified-lead definitions

- **Id:** GAP-01
- **Title:** Enquiry and qualified-lead definitions
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The team cannot compare demand quality without agreeing what counts as an enquiry and a qualified lead.
- **Needed Next:** Definition, qualification fields and enquiry-log owner.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Enquiry, quote, order and revenue records

- **Id:** GAP-02
- **Title:** Enquiry, quote, order and revenue records
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Platform clicks and calls cannot establish sales or return on marketing spend.
- **Needed Next:** A permissioned sample linking enquiry date, source, product, parish, qualification, quote, order and value.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Official contact routes and response ownership

- **Id:** GAP-03
- **Title:** Official contact routes and response ownership
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** An enquiry campaign needs a verified phone, WhatsApp or form destination and someone able to respond.
- **Needed Next:** Approved contacts, hours, response process and consent/privacy requirements.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Product catalogue and technical applications

- **Id:** GAP-04
- **Title:** Product catalogue and technical applications
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Material education and local ads need verified product names, uses and specifications.
- **Needed Next:** Current approved catalogue, technical reviewer and product availability by location.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved claims and FAQ answers

- **Id:** GAP-05
- **Title:** Approved claims and FAQ answers
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Customer-facing content must explain value without unsupported quality, delivery or technical claims.
- **Needed Next:** Evidence-backed claims register and approved answers to common customer questions.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Locations, fulfilment and service areas

- **Id:** GAP-06
- **Title:** Locations, fulfilment and service areas
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Parish ad views do not confirm delivery coverage or viable local demand.
- **Needed Next:** Confirmed operating sites, service areas, delivery limits and fulfilment constraints.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Website tracking and access inventory

- **Id:** GAP-07
- **Title:** Website tracking and access inventory
- **Group:** Measurement
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** No connected website conversions, GA4 property, tag container or tracking audit is supplied.
- **Needed Next:** Read-only inventory of existing GA4, GTM, Meta Pixel, forms and consent controls.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Customer database and buying decisions

- **Id:** GAP-08
- **Title:** Customer database and buying decisions
- **Group:** Business outcomes
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Working customer groups cannot be validated from follower demographics.
- **Needed Next:** Permissioned enquiry/customer sample and short sales-team interviews.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Historical metric conflicts and paid support

- **Id:** GAP-09
- **Title:** Historical metric conflicts and paid support
- **Group:** Evidence quality
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical headline and yearly follows differ; some post reach/views relationships are unusual; boosted 2024 spend is outside the reported account.
- **Needed Next:** Read-only exports or screenshots with post scope, account filters, paid attribution and metric windows.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Real assets, permissions and production capacity

- **Id:** GAP-10
- **Title:** Real assets, permissions and production capacity
- **Group:** Creative operations
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Project, people and operations tests need approved images, consent and a feasible review workflow.
- **Needed Next:** Asset inventory, filming access, permission process, reviewer and available production capacity.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Campaign budget and test approval

- **Id:** GAP-11
- **Title:** Campaign budget and test approval
- **Group:** Governance
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical spend is not an approved future budget, and report recommendations are not approved campaigns.
- **Needed Next:** Proposed test budget, responsible approver and stop/review criteria.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 8](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Google Ads and other-channel evidence

- **Id:** GAP-12
- **Title:** Google Ads and other-channel evidence
- **Group:** Measurement
- **Priority:** Low
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The hub has no supplied Google Ads or LinkedIn performance evidence; channel effectiveness cannot be inferred.
- **Needed Next:** Confirm whether accounts exist, then scope read-only evidence collection when relevant.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Brand guideline and pricing documents

- **Id:** GAP-13
- **Title:** Brand guideline and pricing documents
- **Group:** Business context
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The brief sets tone but does not supply a full design or commercial-policy register.
- **Needed Next:** Approved brand manual, pricing/terms policy and document owners.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).