# Jamaica Aggregates — Campaign intelligence

[Interactive section](https://jamaica-aggregates-hub.vercel.app/campaigns) · [All evidence](https://jamaica-aggregates-hub.vercel.app/llms-full.txt) · [Source library](https://jamaica-aggregates-hub.vercel.app/evidence)

## Reading this evidence

Reported as of: 2026-10-06. Current reporting window: 2026-09-06 to 2026-10-05. Comparison: 2026-08-07 to 2026-09-05. Meta report dates use America/Los_Angeles. Hub working timezone: America/Bogota. Advertising spend is USD.

This is a source-backed snapshot, not a live analytics connection. Report recommendations and authored strategy are proposals unless their status explicitly states approval. Platform views, clicks, landing-page views, calls placed and messages are not verified qualified enquiries, orders or revenue. Paid, organic, account, content, crosspost and cumulative campaign scopes must remain separate. Missing values are labelled Unavailable / not supplied (null); a recorded zero remains zero. Historical retention windows differ by metric. Browser drafts and personal edits are excluded.

Source references use registered IDs and physical PDF page numbers; the history appendix begins on physical page 14. Brief sections refer to the supplied user brief. Unsupported contact details, catalogue items, delivery coverage and approved claims are not invented.

## Periods

### Current

- **Id:** current
- **Label:** 6 Sep - 5 Oct 2026
- **Start:** 2026-09-06
- **End:** 2026-10-05
- **Days:** 30
- **Timezone:** America/Los_Angeles
- **Comparison Period Id:** previous

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

### Previous

- **Id:** previous
- **Label:** 7 Aug - 5 Sep 2026
- **Start:** 2026-08-07
- **End:** 2026-09-05
- **Days:** 30
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

#### Notes

- Very little chart activity until around 31 August. Large percentage changes start from a low base.

### History

- **Id:** history
- **Label:** 6 Sep 2023 - 5 Oct 2026
- **Start:** 2023-09-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14).

#### Notes

- Longest selectable Meta range. Individual metric retention windows start later; use metric dataStarts.

### Spend All Time

- **Id:** spendAllTime
- **Label:** 25 Feb - 6 Oct 2026
- **Start:** 2026-02-25
- **End:** 2026-10-06
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

#### Notes

- Includes 6 October for the two active campaigns. Excludes other ad accounts, including possible agency spend on 2024 boosts.

### Spend Six Months

- **Id:** spendSixMonths
- **Label:** 6 Apr - 5 Oct 2026
- **Start:** 2026-04-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Spend Three Months

- **Id:** spendThreeMonths
- **Label:** 6 Jul - 5 Oct 2026
- **Start:** 2026-07-06
- **End:** 2026-10-05
- **Timezone:** America/Los_Angeles

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

## Definitions

### Views

- **Term:** Views
- **Definition:** Times content was viewed, including repeats. Platform, paid delivery and retention scope must be stated.

### Viewers / Accounts reached

- **Term:** Viewers / Accounts reached
- **Definition:** Facebook reports Viewers; Instagram reports Accounts reached. Their definitions differ, so avoid direct like-for-like ranking.

### Platform-reported action

- **Term:** Platform-reported action
- **Definition:** Clicks, landing-page views and calls placed recorded by Meta. These do not establish qualified enquiries, completed calls, orders or revenue.

### Crosspost

- **Term:** Crosspost
- **Definition:** Meta presents one combined figure across Facebook and Instagram. It cannot be allocated to either platform from these reports.

### Retained history

- **Term:** Retained history
- **Definition:** The longest available metric data, which may begin later than account creation. Use the dataStarts field.

### Confirmed

- **Term:** Confirmed
- **Definition:** Supported by a supplied source or explicit business information. Reported metrics may still carry a flagged source conflict.

### Working assumption

- **Term:** Working assumption
- **Definition:** A plausible interpretation requiring validation; not a verified customer segment, delivery area or approved strategy.

### Recommendation

- **Term:** Recommendation
- **Definition:** A proposed action based on evidence. It is not approved, scheduled or completed unless tracked separately.

### Needs confirmation

- **Term:** Needs confirmation
- **Definition:** Information is missing, ambiguous or inconsistent and requires confirmation.

## Spend

- **Currency:** USD
- **Account Name:** Jamagg - Meta Ads
- **Reported As Of:** 2026-10-06

### All Time

**All-time Meta spend:** 987.11 USD.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_account_campaign_sum.

Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Six Months

**Last 6 months spend:** 836.08 USD.

Previous value: Unavailable / not supplied (null). Window: spendSixMonths; scope: ad_account_campaign_sum.

Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Three Months

**Last 3 months spend:** 262.4 USD.

Previous value: Unavailable / not supplied (null). Window: spendThreeMonths; scope: ad_account_campaign_sum.

Evidence: [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Groups

#### Bath, St Thomas call campaigns

- **Id:** bath
- **Label:** Bath, St Thomas call campaigns
- **All Time:** 497.47
- **Six Months:** 472.65
- **Three Months:** 145.33

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Other Jamaica Aggregates campaigns

- **Id:** other
- **Label:** Other Jamaica Aggregates campaigns
- **All Time:** 489.64
- **Six Months:** 363.43
- **Three Months:** 117.07

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

### Notes

- These are overlapping windows, not amounts to add together.
- All-time spend includes 6 October; shorter windows stop 5 October.
- Only this Jamaica Aggregates ad account is included. Historical 2024 Instagram boosts may have been run from Yello Media Group, but account ownership is unconfirmed.
- No exact spend for the current 30-day performance period is supplied.

## Campaigns

### Bath ST Thomas static call ads - September - October

- **Id:** bath-sep-oct
- **Name:** Bath ST Thomas static call ads - September - October
- **Display Name:** Bath ST Thomas static call ads - September - October
- **Objective:** Calls
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Active as reported
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-10-31
- **Scheduled End Date:** 2026-10-31
- **Geography:** Bath, St Thomas
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 148.18
- **Six Months:** 145.33
- **Three Months:** 145.33

#### Metrics

##### Calls Placed

**Calls placed:** 81 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Recommended Material

- **Id:** recommended-material
- **Name:** Recommended Material
- **Display Name:** Recommended Material
- **Objective:** Traffic
- **Objective Status:** Confirmed
- **Platform:** Meta
- **Status:** Active as reported
- **Status As Of:** 2026-10-06
- **Start Date:** 2026-09-15
- **Start Date Status:** Working assumption
- **End Date:** 2026-10-15
- **Scheduled End Date:** 2026-10-15
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Not every job / Not sure what material you need?
- **Cta:** Website traffic (reported)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)
- **Ad Name:** New Traffic Ad
- **Campaign To Ad Match Status:** Working assumption

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1); [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6); [R2, physical PDF page 7](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=7); [R2, physical PDF page 8](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=8); [R2, physical PDF page 10](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=10); [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 53.33
- **Six Months:** 52.03
- **Three Months:** 52.03

#### Metrics

##### Landing Page Views

**Landing-page views:** 696 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

##### Cost Per Landing Page View

**Reported cost per landing-page view:** 0.08 USD.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Rounded platform figure. $53.33 / 696 = about $0.077.

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

##### Link Ctr

**Link CTR:** 1.16 percent.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

Evidence: [R2, physical PDF page 1](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=1).

##### Link Clicks

**Ad link clicks:** 1114 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### Views

**Ad views:** 97500 count (approximate).

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform.

Report display: 97.5K.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### Reach

**Ad viewers:** 41100 count (approximate).

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform.

Report display: 41.1K.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### Reactions

**Ad reactions:** 116 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### Saves

**Ad saves:** 10 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### Shares

**Ad shares:** 1 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: ad_cumulative_cross_platform.

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.
- Ad-level, boosted-post-level and account-level figures differ in scope. Do not sum or compare as identical measures.
- Campaign-to-ad matching is inferred from the shared traffic creative and reported results; confirm in Ads Manager.

#### Creative Refs

- current-ig-material

#### Placements

##### Facebook Reels

- **Name:** Facebook Reels
- **Views:** 14894

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### WhatsApp Status

- **Name:** WhatsApp Status
- **Views:** 11686

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

##### Marketplace

- **Name:** Marketplace
- **Views:** 4394

Evidence: [R2, physical PDF page 6](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=6).

### Tailored web traffic campaign 9/2/2026

- **Id:** tailored-traffic
- **Name:** Tailored web traffic campaign 9/2/2026
- **Display Name:** Tailored web traffic campaign 9/2/2026
- **Objective:** Traffic
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** 2026-09-02
- **Start Date Status:** Working assumption
- **End Date:** 2026-09-12
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 49.99
- **Six Months:** 49.99
- **Three Months:** 49.99

#### Metrics

##### Link Clicks

**Link clicks:** 3210 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Father's Day Post

- **Id:** fathers-day
- **Name:** Father's Day Post
- **Display Name:** Father's Day Post
- **Objective:** Awareness
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-07-21
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 26.89
- **Six Months:** 26.89
- **Three Months:** 15.05

#### Metrics

##### Reach

**Campaign reach:** 56544 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Campaign reach is not a commercial outcome.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Bath ST Thomas static call ads - June 30 End Date

- **Id:** bath-june
- **Name:** Bath ST Thomas static call ads - June 30 End Date
- **Display Name:** Bath ST Thomas static call ads - June 30 End Date
- **Objective:** Calls
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-06-11
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Bath, St Thomas
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 149.44
- **Six Months:** 149.44
- **Three Months:** 0

#### Metrics

##### Calls Placed

**Calls placed:** 97 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Jam agg - Quality

- **Id:** quality
- **Name:** Jam agg - Quality
- **Display Name:** Jam agg - Quality
- **Objective:** Awareness
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-05-31
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 99.97
- **Six Months:** 99.97
- **Three Months:** 0

#### Metrics

##### Reach

**Campaign reach:** 204834 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Campaign reach is not a commercial outcome.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Labour Day

- **Id:** labour-day
- **Name:** Labour Day
- **Display Name:** Labour Day
- **Objective:** Awareness
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-05-28
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 34.99
- **Six Months:** 34.99
- **Three Months:** 0

#### Metrics

##### Reach

**Campaign reach:** 105566 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Campaign reach is not a commercial outcome.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Mother's Day Message

- **Id:** mothers-day
- **Name:** Mother's Day Message
- **Display Name:** Mother's Day Message
- **Objective:** Awareness
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-05-13
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 99.56
- **Six Months:** 99.56
- **Three Months:** 0

#### Metrics

##### Reach

**Campaign reach:** 228109 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Campaign reach is not a commercial outcome.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Bath ST Thomas static call ads

- **Id:** bath-static
- **Name:** Bath ST Thomas static call ads
- **Display Name:** Bath ST Thomas static call ads
- **Objective:** Calls
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-04-30
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Bath, St Thomas
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 99.87
- **Six Months:** 99.87
- **Three Months:** 0

#### Metrics

##### Calls Placed

**Calls placed:** 64 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Bath St Thomas Video

- **Id:** bath-video
- **Name:** Bath St Thomas Video
- **Display Name:** Bath St Thomas Video
- **Objective:** Calls
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-04-30
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Bath, St Thomas
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 99.98
- **Six Months:** 78.01
- **Three Months:** 0

#### Metrics

##### Calls Placed

**Calls placed:** 193 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

### Jamaica Aggregates - Video

- **Id:** ja-video
- **Name:** Jamaica Aggregates - Video
- **Display Name:** Jamaica Aggregates - Video
- **Objective:** Calls
- **Objective Status:** Working assumption
- **Platform:** Meta
- **Status:** Ended
- **Status As Of:** 2026-10-06
- **Start Date:** Unavailable / not supplied (null)
- **Start Date Status:** Needs confirmation
- **End Date:** 2026-03-25
- **Scheduled End Date:** Unavailable / not supplied (null)
- **Geography:** Unavailable / not supplied (null)
- **Audience:** Unavailable / not supplied (null)
- **Product:** Unavailable / not supplied (null)
- **Creative:** Unavailable / not supplied (null)
- **Cta:** Unavailable / not supplied (null)
- **Currency:** USD
- **Qualified Leads:** Unavailable / not supplied (null)
- **Quotes:** Unavailable / not supplied (null)
- **Orders:** Unavailable / not supplied (null)
- **Revenue:** Unavailable / not supplied (null)
- **Learning:** Unavailable / not supplied (null)
- **Recommendation:** Unavailable / not supplied (null)
- **Next Action:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Spend

- **All Time:** 124.91
- **Six Months:** 0
- **Three Months:** 0

#### Metrics

##### Calls Placed

**Calls placed:** 100 count.

Previous value: Unavailable / not supplied (null). Window: spendAllTime; scope: campaign_cumulative.

- Platform-reported action, not a verified enquiry, order or sale.

Evidence: [R2, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=11).

#### Limitations

- Results and spend are cumulative campaign figures. Do not present as current 30-day results.
- Objective group inferred from result type or campaign name unless explicitly reported; exact Ads Manager objective needs confirmation.

## Funnel

### Social media

- **Id:** social
- **Label:** Social media
- **Availability:** Reported
- **Note:** Supplied Facebook and Instagram report snapshots.

### Paid media

- **Id:** paid
- **Label:** Paid media
- **Availability:** Reported
- **Note:** Reported Meta spend and attributed platform actions.

### Website visits

- **Id:** website
- **Label:** Website visits
- **Availability:** Partial
- **Note:** Platform landing-page views and clicks; no website analytics connection.

### Phone / WhatsApp / forms

- **Id:** contact
- **Label:** Phone / WhatsApp / forms
- **Availability:** Partial
- **Note:** Meta calls placed and messaging contacts; completion and enquiry quality unverified.

### Qualified enquiries

- **Id:** enquiries
- **Label:** Qualified enquiries
- **Availability:** Unavailable
- **Note:** No verified enquiry or qualification records supplied.

### Quotes

- **Id:** quotes
- **Label:** Quotes
- **Availability:** Unavailable
- **Note:** No quote records supplied.

### Orders

- **Id:** orders
- **Label:** Orders
- **Availability:** Unavailable
- **Note:** No order records supplied.

### Revenue

- **Id:** revenue
- **Label:** Revenue
- **Availability:** Unavailable
- **Note:** No verified revenue or attribution supplied.

## Gaps

### Enquiry and qualified-lead definitions

- **Id:** GAP-01
- **Title:** Enquiry and qualified-lead definitions
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The team cannot compare demand quality without agreeing what counts as an enquiry and a qualified lead.
- **Needed Next:** Definition, qualification fields and enquiry-log owner.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Enquiry, quote, order and revenue records

- **Id:** GAP-02
- **Title:** Enquiry, quote, order and revenue records
- **Group:** Business outcomes
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Platform clicks and calls cannot establish sales or return on marketing spend.
- **Needed Next:** A permissioned sample linking enquiry date, source, product, parish, qualification, quote, order and value.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Official contact routes and response ownership

- **Id:** GAP-03
- **Title:** Official contact routes and response ownership
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** An enquiry campaign needs a verified phone, WhatsApp or form destination and someone able to respond.
- **Needed Next:** Approved contacts, hours, response process and consent/privacy requirements.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 5](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Product catalogue and technical applications

- **Id:** GAP-04
- **Title:** Product catalogue and technical applications
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Material education and local ads need verified product names, uses and specifications.
- **Needed Next:** Current approved catalogue, technical reviewer and product availability by location.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Approved claims and FAQ answers

- **Id:** GAP-05
- **Title:** Approved claims and FAQ answers
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Customer-facing content must explain value without unsupported quality, delivery or technical claims.
- **Needed Next:** Evidence-backed claims register and approved answers to common customer questions.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Locations, fulfilment and service areas

- **Id:** GAP-06
- **Title:** Locations, fulfilment and service areas
- **Group:** Business context
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Parish ad views do not confirm delivery coverage or viable local demand.
- **Needed Next:** Confirmed operating sites, service areas, delivery limits and fulfilment constraints.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 12](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Website tracking and access inventory

- **Id:** GAP-07
- **Title:** Website tracking and access inventory
- **Group:** Measurement
- **Priority:** High
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** No connected website conversions, GA4 property, tag container or tracking audit is supplied.
- **Needed Next:** Read-only inventory of existing GA4, GTM, Meta Pixel, forms and consent controls.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 16](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Customer database and buying decisions

- **Id:** GAP-08
- **Title:** Customer database and buying decisions
- **Group:** Business outcomes
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Working customer groups cannot be validated from follower demographics.
- **Needed Next:** Permissioned enquiry/customer sample and short sales-team interviews.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 13](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Historical metric conflicts and paid support

- **Id:** GAP-09
- **Title:** Historical metric conflicts and paid support
- **Group:** Evidence quality
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical headline and yearly follows differ; some post reach/views relationships are unusual; boosted 2024 spend is outside the reported account.
- **Needed Next:** Read-only exports or screenshots with post scope, account filters, paid attribution and metric windows.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R2, physical PDF page 14](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=14); [R2, physical PDF page 15](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=15); [R2, physical PDF page 16](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=16); [R2, physical PDF page 18](https://jamaica-aggregates-hub.vercel.app/sources/report-current-history.pdf#page=18).

### Real assets, permissions and production capacity

- **Id:** GAP-10
- **Title:** Real assets, permissions and production capacity
- **Group:** Creative operations
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Project, people and operations tests need approved images, consent and a feasible review workflow.
- **Needed Next:** Asset inventory, filming access, permission process, reviewer and available production capacity.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 10](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt); [B1, brief section 17](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Campaign budget and test approval

- **Id:** GAP-11
- **Title:** Campaign budget and test approval
- **Group:** Governance
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** Historical spend is not an approved future budget, and report recommendations are not approved campaigns.
- **Needed Next:** Proposed test budget, responsible approver and stop/review criteria.
- **Owner:** Unavailable / not supplied (null)

Evidence: [R1, physical PDF page 11](https://jamaica-aggregates-hub.vercel.app/sources/report-original.pdf#page=11); [B1, brief section 8](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Google Ads and other-channel evidence

- **Id:** GAP-12
- **Title:** Google Ads and other-channel evidence
- **Group:** Measurement
- **Priority:** Low
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The hub has no supplied Google Ads or LinkedIn performance evidence; channel effectiveness cannot be inferred.
- **Needed Next:** Confirm whether accounts exist, then scope read-only evidence collection when relevant.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).

### Brand guideline and pricing documents

- **Id:** GAP-13
- **Title:** Brand guideline and pricing documents
- **Group:** Business context
- **Priority:** Medium
- **Status:** Needs Confirmation
- **Value:** Unavailable / not supplied (null)
- **Why It Matters:** The brief sets tone but does not supply a full design or commercial-policy register.
- **Needed Next:** Approved brand manual, pricing/terms policy and document owners.
- **Owner:** Unavailable / not supplied (null)

Evidence: [B1, brief section 15](https://jamaica-aggregates-hub.vercel.app/sources/client-brief.txt).